Mr. LU Yuanshu: Three Lifelines for Traditional Enterprises to Transform into "internet plus"!

Mr. LU Yuanshu: Three Lifelines for Traditional Enterprises to Transform into "internet plus"!

Transformation? Enterprise Transformation Internet? What is transformation? How to transform? Why do you want to transform? I believe that many entities will face the above objective problems; Then the problem is coming. How do enterprises want to transform the Internet? What are the advantages? What is the purpose of its transformation? The following is a discussion of entrepreneur Lu Yuanshu (hereinafter referred to as Mr. Lu Yuanshu). Let's first understand what transformation is. How to transform?

Mr. Lv Yuan Shu believes that in the face of the wave of "internet plus", more and more traditional enterprises are vigorously promoting the transformation of the Internet and promoting the transformation and upgrading of enterprises. However, the most common mistake made by most traditional enterprises in the process of internetization is that they lack innate understanding of the Internet and are prone to dislocation and subjective transformation. For physical retail enterprises, it is the most important task at present to correctly understand the difficulties of transformation and grasp the development trend of future transformation.

First, the big difficulty of transformation: thinking transformation

Mr Lv Yuan Shu said: "internet plus" is not only an ideological revolution, but also a guide to action. To achieve the goal of transformation and upgrading of the real economy, "internet plus" is not only a simple combination of the two, but also a deep integration with the real economy according to the concepts of Internet sharing, innovation, synergy and ecology. It is necessary to give full play to the leading role of Internet technology and the revolutionary role of the Internet, go deep into the real economy, and use Internet thinking to carry out deep, three-dimensional and all-round changes in the operation mode of the real economy. Let the Internet and physical commerce be deeply integrated to create a new development ecology.

The role of the Internet is to enlarge the real economy, which is the actual essence of physical business+Internet. Internet plus) takes the real economy as the main body, the internet as the supplement, and adds methods, ideas and online and offline advantages to complement each other. Without Internet, traditional enterprises can't expand their business and achieve effective growth of users and sales. Traditional enterprises seeking successful transformation and longer-term development also need the help of+Internet, a low-cost and high-proliferation platform.

Mr. Lv Yuan Shu: The change of market environment is irreversible, and the application of network technology has become the necessity of the times. Adapting to the changes of the market and the progress of the times is a subject that physical commerce must face. For physical business operations, commodity-based, customer-centered and environment-based are still the basis of physical business. Physical business should accelerate the embrace of the Internet and realize online and offline interaction and the combination of reality and reality. This is the road to innovation and development of the industry.

Second, the "nuclear weapon" of future transformation: big data

Mr. Lu Yuanshu believes that in the future, big data will become the main core competitiveness of enterprises. For example, the "consulting marketing" realized by Wal-Mart, a well-known enterprise in the industry, with the support of big data system is a typical example. In any store in the world, when customers buy any product, their shopping information will be immediately transmitted to Wal-Mart's enterprise-level data warehouse and analyzed in real time, so as to find out the potential shopping demand that even the customers themselves are not aware of.

Uniqlo, a Japanese clothing brand, also analyzes the relevant data of every piece of clothing sold, and designs and produces new products according to the results to ensure that it wins the favor of users all over the world.

Today's big data technology services can be said to be powerful enough to "win a thousand miles and strategize." This is manifested in that in the promotion of a new product, big data can be used to sort out the needs of users, and the power of fans can be used to design new products, and many participants are the most primitive buying groups, thus opening up sales channels.

Mr. Lu Yuanshu's analogy: as a consumer, it is only the payment behavior after shopping. In addition to obtaining consumption details, it can also display services or discounts that may be needed. For example, the marketing information pushed by merchants, the verification of points and coupons, the promotion of related cross-industry products, online payment of parking fees and so on. The marketing interaction between merchants and consumers' consumption behavior directly constructs an effective viscosity connection.

Third, the purpose of transformation: return to the standard

Mr. Lv Yuan Shu said: Under the multiple backgrounds of the new economic normal, consumption upgrading and supply-side reform, the main contradiction of China's business is no longer a simple physical pk e-commerce, but how to upgrade itself with an open and integrated attitude and actions to meet the growing demand of consumers for new consumption patterns such as information consumption, green consumption and quality consumption. In the final analysis, the transformation and upgrading of traditional enterprises should return to the enterprise itself and choose the appropriate transformation strategy according to its characteristics.

Finally, Mr. Lv Yuan Shu summarized the essence of traditional enterprise Internet transformation. If traditional enterprises want to transform to the Internet, they must understand the big data of their own industries, the data of the first 20 years and the development trend of the next 20 years, because the Internet itself is big data and integrates many industries. Only in this way can enterprises have fewer thorns on the road of transforming the Internet.