What new outdoor media are there? How is the outdoor advertising industry developing?

2 1 century, outdoor advertising has already broken through the single type of billboards, and more new outdoor media have appeared-car body advertising, bus shelter advertising, subway station advertising, elevator advertising, high-rise column advertising, three-sided advertising, wall advertising, rooftop advertising, neon lights, LED display screens and so on. With the reform and opening up of the city, outdoor advertising has bid farewell to extensive and entered a new development stage of optimization and integration.

In recent years, outdoor advertising business has developed rapidly in China market. This "fast" is not only reflected in the continuous expansion of the industry scale in a short period of time, but also in the "fast" launch of emerging outdoor media forms and their recognition and acceptance by the market. And "fast" is accompanied by "high", the outdoor advertising industry has high profits, high return on investment and high growth of the whole industry. In addition, China's economy is "outstanding" in the global economy, and more and more multinational companies have entered China on a large scale, which has stimulated the rapid growth of outdoor advertising industry.

With the increasingly complex communication environment and the fierce competition of various mass communication channels, the competition of outdoor advertising has gradually surfaced. On the one hand, the cost of traditional mass media is increasing, but the effect is declining. Compared with traditional mass media advertising, outdoor advertising has won the favor of advertisers and advertising companies with lower cost and better communication effect. On the other hand, due to the huge profit potential of outdoor advertising development and operation, outdoor advertising has become a hot business project of advertising companies. Advertising companies specializing in outdoor advertising came into being, and operated rapidly, relying on its strong financial support and social relations background, constantly developing new forms of outdoor advertising.

With the increase of people's tourism and leisure activities and the wide application of high technology, outdoor media has become the new favorite of advertisers, and its growth rate is much higher than that of traditional TV, newspapers and magazines. In particular, Focus Media launched a series of drastic mergers and acquisitions after its successful listing on Nasdaq. After the market value hit record highs, "outdoor media" became the new focus of venture capitalists.

China Investment Consulting Network 2008-2009 China Outdoor Advertising Market Analysis and Investment Consulting Report