Ho understand what development of bookstores such as the sincere bookstore, Niaoya bookstore, words and several other bookstores?

In the new consumer model, experiential marketing has become the most important shift in the traditional bookselling industry to achieve transformation and development.

In the traditional model, bookstores provide books, consumers buy books, and the connection between the two parties is just a pure consumer service process between purchase and service. With the rise of the Internet age, e-books have quickly defeated many traditional offline bookstores with their low prices and convenience. As a result, traditional bookstores are no longer competitive as the default choice for consumers to buy books shifts.

Relative to buying books online, another feature of offline bookstores -- the elegant atmosphere full of books, the relaxing and quiet comfortable space, and the face-to-face communication and exchange between book lovers -- is of concern to the new generation of young people who are currently pursuing quality of life. Going to a bookstore is no longer simply to buy books, but has become a representation of the pursuit of quality life and the ritual of high-quality socializing.

Answer: Pei Mang, is committed to analyzing the enterprise marketing strategy from psychology, economics and other perspectives, recommended to pay attention to the WeChat public number marketing flights.