What are the new forms of media?

Question 1: What is new media? What do new media include? New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media of newspaper, outdoor, radio and television, new media is figuratively called the "fifth media".　　Wired magazine defines new media as "communication from everyone to everyone."　　Prof. Xiong Chengyu of the School of Journalism and Communication at Tsinghua University: "A media form that emerges and influences on the basis of computer information processing technology."　　Wang Bin, Secretary General of New Media Industry Alliance: "New media is a media with innovative forms based on digital information technology and characterized by interactive communication."　　Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate audiences, and Focus Media is to face a specific audience group that can be clearly described and defined, which happens to be the leading consumer group or heavy consumer group of certain commodities or brands."　　Wu Zheng, CEO of Sunshine Culture Group: "Compared to old media, the first characteristic of new media is its power of dissolution - dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders borders with receivers, and so on."　　Definition by Wei Wuwang, VP and COO of BlogBus: "A form of media in which audiences can engage broadly and y (primarily through digital modes)."　　Huang Shengmin, Communication University of China: the basic elements that make up new media are the three infinities constructed on the basis of the network and digital technology, i.e., infinite demand, infinite transmission and infinite production. --Social Relationship Level of Understanding.　　It is certain that "new media" is a variety of media forms based on digital technology and network technology. The "newness" is reflected in the technology, but also in the form. Some of the new media are brand new, such as the Internet, while others are a combination of the old and the new after the introduction of new technologies on the basis of the old media, such as the electronic newspaper.　　New media is the media that can provide personalized content to the public at the same time, and it is the media in which the communicator and the receiver are fused into reciprocal communicators, and the countless communicators can communicate with each other at the same time in a personalized way.　　In the past two years, with the rapid development of science and technology, the new media more and more people's attention, and become a hot topic of discussion.

Question 2: 1. What is media? What are the types of media? 1. The so-called media, refers to the medium of dissemination of information, commonly known as the publicity platform, can provide a platform for the dissemination of information can be called the media. 2. The traditional four major media are: 1, newspapers; 2, television; 3, radio; 4, magazines; in addition, there should be outdoor media, online media, new media, such as cell phone text messaging, etc.. With the development of science and technology, gradually derived from the new media, such as: IPTV, electronic magazines, etc., they developed on the basis of traditional media, but with the traditional media and has a qualitative difference. From the order of emergence of the division: 1, the newspaper Dan publication should be the first media; 2, radio should be the second media; 3, television should be the third media; 4, the Internet should be called the fourth media; 5, mobile network should be the fifth media. However, in terms of its importance, appropriateness and effectiveness, today's radio is tomorrow's television. Television is gradually being reduced to the second media, while the Internet is gradually rising from the fourth media to the first media. Although the advertising revenue of TV has been growing substantially, it is an indisputable fact that the advertising cake is increasingly being divided by the Internet, outdoor media and other new media, as well as the changed print media. At the same time, print media has covered the newspaper, magazines, albums, envelopes, calendars, three-dimensional billboards, neon lights, air floats, LED panels, light boxes, outdoor TV walls and other advertising platforms; airwave media has also covered the radio, television and other advertising platforms. Based on this, in terms of its current suitability, the media should be divided into three categories according to its form of plane, airwave, network, that is: 1, plane media: mainly including printing, non-printing, photoelectricity, etc. 2, airwave media: mainly including radio, television advertising (subtitles, standardized, film and television), etc. 3, network media: mainly including the network index, plane, animation, forums and so on.

Question 3: What are the types of new media, and what are the characteristics of communication? There are many types of new media, mainly

portals, e-mail, search engines, virtual communities, online games, blogs, Wikipedia, podcasts, cell phone text messaging,

cell phone TV, network television, digital television, cell phone newspapers, online magazines and so on.

Some of them are new media forms, some are new media software, new media hardware, and new media services.

What are the communication characteristics?

1. Full-time communication. There are four stages of development in the timeliness of information dissemination: timed, instant, real-time, and full-time, and full-time dissemination means that information can be released at any time.

2. All-area communication. Geographical and spatial restrictions are becoming less and less, only need equipment and transmission signals, you can publish information.

3. Universal communication. Dissemination is no longer a matter of institutions and media units, every member of the public can participate in it, and anyone may be a reporter or editor.

4. Full-speed communication. The speed of communication is faster than the old media, and communication activities can be carried out at the same time as the event occurs.

5. All-media communication. The message is not only text or pictures, but also audio, video and other multi-tactile channels.

6. Omni-channel communication. Client diversification, such as computers, cell phones, SMS, etc. can be published information.

7. All-interactive dissemination. All users have the opportunity to participate in a series of activities, such as news lead collection, interviews, and distribution, and can comment afterwards.

8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose to discuss many topics, which on the other hand also shows that new media makes news diversified.

9. De-agenda setting communication. Information dissemination is no longer a relatively fixed pattern of words, different news publishers can use their own language habits to disseminate.

10. Self-purification. Although in the process of new media dissemination, the negative information dissemination area is four times more than the positive information, but the general gossip will have the relevant personnel to come forward to clarify, so the misunderstanding caused by the basic can be effectively curbed.

Question 4: What are the new media marketing methods New media marketing methods are:

1, search engine marketing (SEO/SEM) search engine marketing has not lost value, and even never lose value. The current science and technology can only rely on text to carry out accurate search, in front of the massive information sources, people must obtain information based on the search engine, so there is a demand for search engines have value, and search engine-based marketing is essential. Search engine marketing is not a traditional marketing approach, it is also based on the Internet marketing, and mobile Internet search engine marketing is gradually developing, search engine marketing is destined to play a prominent role in the new media environment.

2, WeChat marketing, WeChat marketing is currently the most popular marketing, no one. Not to exaggerate the role of WeChat marketing, and even a number of views that every business needs an editor-in-chief, WeChat marketing is the current mainstream marketing. WeChat is a natural instant messaging tool and a natural social platform, WeChat has the potential to develop is very large, and WeChat officials are also ambitious to realize the dream of "connecting everything", follow the big brother to go certainly right. At least, there is no better platform to replace the marketing function of WeChat.

3, microblogging marketing, microblogging has a timely, fast spread of the characteristics. Microblogging is a natural harbor of information, netizens can express their views, flexibility, which is the advantage that WeChat does not have. Many news media will be microblogging as their second platform, microblogging can be quickly disseminated to the public, as long as the important news of the day through the microblogging can be informed. In addition, the microblogging information flow advertising can play a good dissemination effect.

4, forum marketing, a variety of old network community forums have been unable to return to the glory of the year, a variety of news about the end of the world, the cat and other community decline, which is an indisputable fact. But the forum is just a form of network media, its role can be changed, there are people where there is a community, but now the community is more "small and beautiful". Millet community is the best embodiment of the marketing value of the forum, the forum has a lot of disadvantages, but as long as the user can do a good job operating can bring more marketing value. Meizu community, pollen club, 360 OS community, etc. are all a model, the community has become the enterprise user operation platform, the value is still there.

5, other social media platforms, strangers, beauty shoot, everyone, etc., this type of platform users are more accurate, the influence of the age of WeChat microblogging, but the value of the dissemination is also good, after all, are more than 100 million users of the platform. This kind of platform marketing need to company product user habits in line with the product characteristics, such as RenRen is a student group, then the main consumer of enterprise products must be students, otherwise there is no significance.

The above is the current mainstream new media marketing approach, the Internet is changing platforms will change, marketing thinking will not change.

Question 5: What are the new media? New media - the "fifth media"

There are: digital magazines, digital radio, cell phone text messaging, mobile TV networks, desktop windows, digital TV, digital movies, touch media.

Question 6: What are the new media marketing methods? New media marketing channels mainly include the following categories:

1. Network platforms: such as search engine marketing, microblogging blog marketing, video marketing, forum marketing, social network marketing, digital television sets, etc.;

2. Mobile phone platforms: such as WeChat marketing, microblogging marketing, app marketing and so on.

New media is a relative concept, is the newspaper, radio, television and other traditional media after the development of new media forms, including online media, mobile media, digital television and so on. New media is also a broad concept, the use of digital technology, network technology, through the Internet, broadband LANs, wireless communication networks, satellite and other channels, as well as computers, cell phones, digital television sets and other terminals, to provide users with information and entertainment services in the form of communication.

Question 7: What are the characteristics of the new media advertising form This question first understand what is the new media, new media relative to the traditional media of newspapers, television, etc., first of all, it is the difference of an era, the Internet era of advertising methods are therefore different from the traditional media. Traditional media is characterized by a one-to-many broadcast communication, relying on the flow of people to determine the effect of advertising.

Then the new media advertising itself relying on the Internet bearer, will have more interactive and accurate features:

Web pages, websites, WeChat, cell phones, intelligent advertising machine, electronic LED advertising screen, etc. are the carrier of the new media ads, relying on the analysis and filtering of the Internet big data. It has:

1, interactivity, traditional media sent one-way, waiting for the fish on the hook. The new media use push on demand, the audience can actively access advertising information through a variety of channels. For example, in the search engine search, in the store website retrieval.

2, accurate line, due to interactivity, another feature is accurate, when the user needs to advertise themselves, the initiative will filter out many irrelevant advertising content, to achieve the accuracy of the demand for advertising;

3, effectiveness, newspapers, magazines, advertising content basically can not be done effectively, in addition to the release of the time for a period of time, after which these advertisements will be a history, also No one will pay attention to. Due to the initiative of the new media advertising users, and the Internet engine itself has a time priority function, to the user's information is the most recent, so it also requires advertisers and new media advertising agencies to keep the ads updated;

4, convenience, Internet advertising is everywhere, can be in your cell phone, computer, joints of the LED screen, the subway, just need to open the screen of your hand, such as mobile phones, tablets, computers and so on, and so on. The screen, such as cell phone tablets, etc., these are accompanied and caused.

5, flexible advertising model, you can pay by clicking, pay attention to pay, rather than counting the flow of this coarse Kwong way;

6, self-propagation, through the new media way to publish the ads, can be the audience self-propagation, self-replication, to reach a larger audience;

7, high conversion rate, the conversion rate is the ads from the chances of a deal, and the traditional media, compared to the TV, if the TV was a momentary change in the advertising, the ads are not the same as the traditional media. Compared with traditional media, if the TV is touched by a momentary advertisement, and then looking to buy, this period of time is the excitement in the process of rapid decay, and so found, there was no interest at that time, while the new media advertising, connected to a strong e-commerce platform, a rapid transaction process, convenient logistics process, not waiting for the excitement to decay, has been paid for the completion of the process. After that, the audience will be more excited about the self-repair process, sharing, circle of friends.

That's all, I hope you're satisfied.

Question 8: What are the new media marketing methods 1. Search Engine Marketing Search Engine Marketing (SEM) is the comprehensive and effective use of search engines to carry out Internet marketing and promotion of the impact of the method, as one of the main marketing tools in the new media marketing, which has a huge number of user visits. Search Engine Marketing not only makes it easy for consumers to obtain valuable information by using search engines, but also enables enterprises to timely and accurately deliver a variety of product and service information to their target customer groups when they utilize this opportunity to be searched by users, and to tap more potential customers, helping enterprises to achieve a higher conversion rate. Search Engine Marketing The main modes of search engine marketing can be broadly divided into four: search engine login, search engine optimization (SEO), keyword advertising and bidding rankings. The current state of search engine marketing is as follows:

2. Twitter Marketing twitter

has leveraged its data profile, search engine, premium commerce accounts, third-party applications based on API data, and more to generate revenue. twitter also officially launched a new platform for website ads in April 2010, which allows advertisers to pay for advertising messages on twitter search pages, moving towards large-scale revenue generation. In April 2010, twitter also officially launched a new platform for website advertising, allowing advertisers to pay to post ads on twitter search pages, the first step toward large-scale revenue generation. In China, microblogging has just begun but has also developed amazingly. At present, there are already companies sensitive to Internet marketing, including Dell, China Eastern Airlines, L'Oreal and VANCL, etc., which have opened a testing ground on Sina Weibo, shaping their brand effects and increasing sales through viral marketing means. ② microblog marketing is the use of about 140 characters of text to update information, and instant sharing of microblogging this new media, the enterprise through the daily update of the content to communicate with everyone, or initiated by everyone interested in the topic, and at the same time publish publicity corporate news, products, culture and other business-related information, and slowly formed a fixed interactive communication circle, so as to achieve the purpose of marketing.

3. SNS Marketing According to the latest 2009 China Advertising Industry Ecological Survey Report released by Communication University of China, advertisers are more skillful in using interactive media, have a clearer understanding of the characteristics of interactive media, and their ability to grasp the interactive media has been significantly enhanced, and more and more advertisers have shown their recognition of SNS marketing, which is gradually becoming the norm. The application of SNS marketing is gradually normalized. Many brand advertisers are seen on the mainstream social networking sites. Among them, there are many international brands such as BMW, Nike, Alps, Cartier, Budweiser, Acer, DHL and so on.

4. Forum marketing As this form of forum marketing has just begun to be contacted by enterprises, many enterprises still have a blind spot in their understanding. Mistakenly believe that in the forum through the hype or in the forum to post a number of posts to promote products. In fact, the network hype for the long-term building of corporate branding, hype is not a long-term effective way to promote. For the relationship between the number of posts and the effect of promotion, several network marketing company responsible for giving a surprisingly consistent answer: the real effective forum promotion lies in the degree of interaction of netizens: how many independent IDs involved in the discussion, how many netizens will be forwarded to other forums, which is the core value of forum marketing. That is, interaction is the core value of forum marketing. Forum marketing is the use of forums as a new media for a series of marketing activities, that is, the use of forums as a network platform, through text, pictures, video, sound, etc. to publish information on corporate products and services, to establish their own visibility and authority, so that the target customers more profound understanding of the enterprise's products and services, and ultimately achieve the publicity of the enterprise's brand, to deepen market awareness of the marketing objectives.

5. WeChat MarketingWeChat's one-on-one interactive communication has good interactivity and can form a friend relationship while precisely pushing information. Based on the various advantages of WeChat, customer service marketing with the help of WeChat platform has also become another emerging marketing channel after Weibo. The natural characteristics of Weibo are more suitable for brand communication. As a self-media platform, Weibo's dissemination breadth and speed are amazing, but the depth of dissemination and interaction is not as deep as that of WeChat. Think of microblogging as a speech occasion with tens of thousands of listeners, and WeChat as two friends sitting on the floor in a teahouse on a winter afternoon with a pot of Pu'er tea. Which one has more depth, which one has more breadth, can be imagined.

Question 9: What are the new media marketing methods 1, microblogging marketing:

Microblogging marketing refers to the microblogging platform to create value for merchants, individuals, etc. to perform a marketing approach, but also refers to the business or personal microblogging platform to find and meet the user's needs of various types of business behavior.

2, WeChat marketing:

WeChat marketing is a kind of innovation of enterprise marketing mode in the era of network economy, and it is a kind of network marketing way that rises along with the hotness of WeChat. WeChat does not have the limitations of distance, the user registered WeChat, and around the same registered "friends" to form a connection, the user subscribes to the information they need, the business through the provision of information users need to promote their own products, so as to realize the point-to-point marketing, more prominent such as the experiential micro-marketing.

3, video marketing:

In the form of creative video, the product information is moved into the video clip, which is absorbed by the general public, and does not cause too much exclusion of the user group, and is also easy to be accepted by the user group.

4, soft marketing:

Soft advertising, as the name suggests, it is relative to hard advertising, by the enterprise market planners or advertising agency copywriters to be responsible for writing the "text ads".

5, experiential micro-marketing:

Experiential micro-marketing is based on user experience, with the mobile Internet as the main communication platform, with the traditional network media and mass media, through the strategic, manageable, sustainable O2O online and offline interactive communication, to establish and transform, strengthen customer relations, and realize the value of a series of customer processes. Experiential micro-marketing (Has experience marketing) stands in the consumer's senses (Sense), emotions (Feel), thinking (Think), action (Act), associated (Relate) five aspects of the redefinition, design marketing thinking.

6, e-mail marketing:

is to subscribe to the way the industry and product information by e-mail to the way the need for users, in order to establish a relationship of trust and trust with the user.

7, instant messaging marketing:

The use of the Internet instant messaging tools to promote publicity marketing.

8, viral marketing:

Viral marketing model from the Internet marketing, the use of the principle of word-of-mouth users, is through the spontaneous between users, low-cost marketing tools.

9, BBS marketing:

The application of this has been very common, especially for individual webmasters, most of the portal station forums while leaving a link to their own sites, every day can bring a few hundred IP.

10, blog marketing:

Blog marketing is the establishment of a corporate blog or a personal blog for the interaction between the enterprise and the user. Communication and the embodiment of corporate culture, generally to such as industry reviews, work thoughts, mood essays and professional technology as the content of the corporate blog, so that the user more trust in the enterprise to deepen the brand influence.