How to use new media to guide public opinion.

How can the media strengthen the guidance of public opinion on emergencies and seize the commanding heights of public opinion?

1.

Actively, timely and objectively report the truth of emergencies and win the initiative of public opinion guidance.

A large number of events we have encountered in recent years show that,

When a major emergency happens,

Mainstream media in government and propaganda departments

With the support and guidance,

Timely and accurate reporting at the first time will probably curb the spread of rumors and safeguard society.

Will be stable and safe,

First of all, we must master the right to speak.

Relieve the irrational pressure of public opinion in the bud.

In the Internet age,

People use the Internet, short messages and other channels,

Get information quickly and conveniently,

When a major event happens, news will spread like wildfire.

Go ahead,

Will have a strong impact on the public psychology in a short time.

After the mainstream media has fulfilled the relevant auditing procedures,

result

Take the lead in public opinion whenever there is a situation, and actively report it in time.

In order to establish the credibility of the media,

Win the trust of the audience

Ren.

2.

The integration of newspapers and networks, complementary advantages, form a joint force to correctly guide the direction of public opinion.

Television used to be faster than newspapers,

Now the Internet is faster than TV.

In the future, mobile phones will be faster than the Internet.

Propagation speed affects to some extent.

The effect of public opinion guidance.

Faced with this new situation of public opinion dissemination,

As a print media, party newspapers,

How to compete and

In the competition,

Strive to give full play to traditional advantages,

At the same time, with the speed advantage of other media,

Improve the effectiveness of public opinion guidance?

Practice shows that,

The integration of newspapers and the Internet is an effective way. Between the traditional media and the new media represented by the Internet,

have only

Only by complementing each other's advantages, merging with each other and forming a joint force can we be more active.

Not long ago,

There is a large shopping mall to hold a celebration promotion.

Post a notice:

Before queuing into the store on the opening day

100

A customer,

Everyone can get a certain amount of free shopping vouchers.

Early the next morning,

Thousands of people lined up in front of the store.

Some are in the early hours of the morning.

Here it comes. After the shopping vouchers were issued, those who didn't receive them were dissatisfied and rushed forward. The scene was in chaos and the door glass was squeezed.

Rest. This emergency happened in the city center, and soon people spread and questioned it quickly through mobile phones and the Internet.

"

The shopping center is at

Business speculation, blowing bubbles.

"

"

Shopping vouchers have already been distributed to relevant families.

"

Wait a minute, there were rumors everywhere, which triggered the current network and.

Real double attention.

Faced with this situation,

Our media quickly reported the latest information through the online version at the first time.

Verb (abbreviation for verb) netizens,

It not only reports that the distribution of shopping vouchers in shopping centers is fair,

At the same time, it is pointed out that site management,

Order maintenance is not done well.

That's enough. It's underestimated.

In the face of online doubts about this promotion method, we also set up an agenda on our own initiative.

In the online forum

"

How to promote and benefit customers in shopping malls?

"

For the theme,

Start an online discussion,

Strive to give full play to the importance of media public opinion and folk public opinion.

Fold,

With the demand of the public,

Focus on boosting,

Various events,

Multi-level in-depth discussion,

Comprehensive user comments,

Efforts should be made to explore the content of this incident that deserves meaningful in-depth thinking and correctly guide public opinion.

Facts have proved that when an emergency happens, what society needs most is accurate and timely dissemination of the media, as well as a clear-cut and upright attitude.

Clear and definite comments. At present, most of our local party newspapers have websites at the same time, so we should seize the first time to publish them.

A voice,

First, you can publish messages through the network.

Meet the needs of the audience in time,

Pay as much attention to the audience as possible.

Attract this media.

Through the linkage of newspaper network,

Combining the news released on the Internet with further reports in newspapers,

manufacture

The report goes deeper into the audience and expands the influence of party newspapers on public opinion.

3.

Adhere to the people-oriented principle,

Based on the principle of reducing the hazards of emergencies,

Take on the political and social responsibilities of the mainstream media.