Are there any outsourcing companies that operate new media?

Speaking of new media operation companies, we must first popularize what is new media operation.

What exactly is new and new media operation?

"New media", as the name implies-

Broadly speaking, it refers to "new" media, which is different from "old" media or traditional media.

New media in a broad sense refers to any emerging media different from traditional propaganda media; New media in a narrow sense refers to social media.

What do you mean?

Give a chestnut-

Paper People's Daily = traditional media

The electronic version of People's Daily, which is spread through the Internet, can be regarded as a new media in a broad sense.

In other words, we can simply classify books, newspapers, radio, television and audio-visual products as traditional media, and we can also classify Weibo, Zhihu, Today Headlines and WeChat public platforms as new media.

The role of new media—

Expose brand IP in multiple directions through online media, and finally realize traffic realization.

Whether in the early days, in order to establish brand promotion or to increase powder, the ultimate goal is to realize the aggregated flow.

Translated into adult language is—

Promote online and offline consumption of users through online brand IP exposure.

What are the advantages of new media?

① Fast dissemination and update, low cost? (2) The amount of information is large and the content is rich.

③ Low-cost global communication? ④ Easy retrieval? ⑤ Multimedia communication

6 help IP speak for itself? ⑦ User interaction is strong.

Where is the value of new media?

Content/product/skill+new media (influence) = money

What are the media of new media?

If the clever young master carefully looks at this place, he probably already knows that there are many channels for new media.

Weibo, Xiaohongshu, Zhihu, Today's Headlines, WeChat Public Platform, WeChat Friends Circle, Baidu Baijia, Big Fish, a little information, Netease, Sohu, Penguin, Interesting Headlines, Huitoutou, 360 Q&A, Local Portal, Xiaohongshu, etc ~ ~ Please note that there is another "wait."

There are so many platforms, corresponding to each platform rule and different gameplay.

Through online exposure and transformation, it can be described as simple and complicated.

What abilities does an excellent new media person need?

1 data analysis? ② The response speed of hot spots to their own ip voice.

3 soft text? ④ Building a new media matrix? ⑤ Drainage reconstruction

⑥ Additional skills (graphics+editing)

Back to the most critical question, what is new media operation?

In the process of achieving a goal, human intervention means, that is, result-oriented, mobilizing various abilities and resources to achieve transformation through online marketing, which is operation.

Seeing this, do you have a clear understanding of the operation of new media?

The operation of new media is not just sending text P points every day, and not every company has the ability to operate new media.

Visual data shows that with the advancement of the 4G era to the 5G era, it is an inevitable trend to use new media operations to help enterprises and individuals survive and develop.

The agency operation business was born.

In case of confidant, your marketing confidant.

Committed to providing new media operation services, Chengdu Ruyu Yin Zhi Network Technology Co., Ltd. has a formal, professional and young post-90s team. With "bosom friend" as the cornerstone, empower your new media business and help enterprises grasp new marketing opportunities!

I. Team structure

Operational planning:

For your "IP", combine hot topics and marketing plug-ins for creative marketing! Grasp the user psychology.

Creative design:

For your "IP", combine the brand's unique style, integrate young creative design, and make the brand more personalized!

Original:

Write a paragraph for your "IP", combined with the hot topics at present, combined with products or brands, and speak for your "IP".

Online customer service:

Provide online customer service support, online reply and solve customer problems for your "IP".

Technical docking:

For your "IP", connect different live broadcast platforms, different applet systems and different mall platform technologies!

Product shooting:

Provide professional product shooting for your "IP"!

Second, the service sector:

Wechat official account:

Relying on Tencent WeChat system, build a small and beautiful brand WeChat official account platform;

Original soft text, regular graphic push of WeChat official account.

Combine holiday hotspots and topic hotspots to plan activities to attract and precipitate fans!

Decorate, design and beautify the interface to create high-end pages in line with the brand style;

Weibo:

Relying on Sina system, build a refined and extensive marketing platform;

Weibo daily operation, content writing and publishing.

Nodalization, hot topic marketing, attracting and precipitating fans

Big v forwarding, voice for IP, expand influence.

Little red book:

Relying on the lifestyle platform of 654.38 billion young people living every day, build a community platform to gather people;

The little red book was established and the soft text was written and published.

Continue to incubate high-quality original content to attract and precipitate fans.

Tik Tok:

According to the popular short video outlet, an IP hypernuclear exposure platform is built.

Humanized design and the orientation of script creation

Shooting and post-processing

Video matrix establishment

Shake workshop structure

Community operation

News platform enterprises plan from the media matrix;

Relying on its own resources, it can be used in hundreds of news network platforms such as Sina, Netease News, Tencent, Sohu, Baidu and Today Headlines. Operate the main account of the enterprise, write and publish soft articles regularly, and create a star-rated large size in the vertical field of the enterprise.

Video platform

L Relying on platforms such as pepper live broadcast, Yu Dou, Yingke live broadcast, and combining current hot topics, assist merchants to plan live content and create live content with tens of millions of flows;

L relying on platforms such as Tik Tok, Mei Pai, Aauto Quicker, Watermelon Video, etc., provide short video products suitable for mobile viewing and sharing for the younger generation!

Baidu authoritative information summary:

Based on the world's largest Chinese search engine, Baidu has established its own authoritative label to expand corporate credibility.

Intellectual Property Information Collected by Baidu Encyclopedia

Baidu knows that IP information is uploaded.

Baidu experience, Baidu library writing

Corporate image maintenance

Summary of other authoritative information:

IP information includes Sogou Encyclopedia, Interactive Encyclopedia and 360 Encyclopedia.

IP information upload 360 Q&A, Zhihu Q&A, Wukong Q&A, Sina Aiwen, Tianya Q&A..

Baidu experience, Baidu library writing

Website construction optimization

trade mark registration

Three? approaches to cooperation

Online consultation-preliminary scheme-scheme adjustment-scheme determination-contract-commencement

Our aim: to help retail enterprises build smart retail and brand promotion;

Sincere attitude and efficient service condense our unparalleled mobility and wisdom after 90. We hope to contribute to the development of China in the information age and our new force born after 1990s!

Therefore, for a company, the agency operation of new media can bring very good economic value.

In case, Yin Zhi Technology Co., Ltd. is a professional company. Our restaurant has been run by them before, which not only runs well on the basis of the original contract, but also helps us reduce the labor cost. This calculation is very cost-effective.