Traditional Culture Encyclopedia - Traditional stories - What is the new retail business model
What is the new retail business model
New retail is a new model of retailing that is based on the Internet, upgrading and transforming the production, circulation and sales process of commodities through the use of big data, artificial intelligence and other advanced technological means, and reshaping the structure of the industry and the ecosystem, as well as the in-depth fusion of online services, offline experience and modern logistics. New retailing adjusts the important order of the traditional three elements of commerce, namely "goods, field, and people", to "people, goods, and field", and reorganizes the logic and chain of the retail industry in order to satisfy people's needs.
Analysis of the trend of new retail
Under the trend of new retail, the retail industry has shifted from purely pursuing the flow economy and economy of scale to the mode of taking the private domain as the core position and digging y into the "value of a single customer". More and more companies are treating membership as a core asset and maintaining the core value of their brands based on membership operations.
In addition, the acceleration of digitalization has also led to significant changes in member operations, such as the management of physical cards as a carrier to the digital means of operation, from the emphasis on internal management to the emphasis on information interaction, data analysis, from a single offline service to the online and offline multi-platform omni-channel integrated services, etc., which have put forward new requirements for the member service system of retail enterprises.
- Previous article:What are the specialties of Enshi?
- Next article:China is a big tea country. Where is the place rich in tea?
- Related articles
- Exquisite manual course
- Three Ways to Cure Your Stomach with Chinese Medicine Practitioner Hong Huiling
- What's the solution for not being able to open the cork of a red wine at home?
- Hong Kong horror movie top ten strong?
- High Saturated Flux Density Alloy 1J22
- What are the funeral customs and habits?
- What are the characteristics of paper-cutting for us?
- Introducing a few of the world's luxury yachts
- Circular Economy of Hebei Iron and Steel Group Co.
- What kung fu do girls practice? Karate, Taekwondo, Sanda, Jiu Jitsu, Aikido?