Corporate Development of Shanxi Xinghuacun Fenjiu Group Co.

Founded in 1949, the state-run Xinghuacun Fenjiu Factory inherited the valuable cultural heritage left by its predecessors, and continued to innovate on the basis of inherited traditions to develop a quality management system that "focuses on me, draws on the strengths of all, inherits the essence, and becomes a self-contained company. In 1952, Fenjiu was honored as the National Famous Wine in the First National Wine Evaluation, and became one of the "Old Four Famous Wines" in China. In 1963, Fenjiu was again honored as the National Famous Wine in the Second National Wine Evaluation and was awarded the Gold Medal, and has been awarded the title of the National Famous Wine for five times in a row since then, while Bamboo Leaf Green Wine has been awarded the title of the Famous Wine of China for three times in a row, and has been awarded the Gold Medal in the International Wine Evaluation for five times. Since the reform and opening up, Fenjiu people have continued to adhere to the policy of establishing a high-quality factory, strict management, scientific and technological progress, and hard work to build up the factory, to grasp internal management, to expand external sales, and to expand the scale of the enterprise and its comprehensive strength. 1986, Fenjiu was awarded the highest quality management award of the country, and passed the certification of product quality in 1988, and passed the certification of the international standard quality system of ISO-9001 in 1999. At the early stage of the factory, a handmade workshop with only 36 employees and a dozen old rooms has developed into a factory with more than 7,000 employees, covering an area of 2.3 million square meters, with total assets of RMB 2 billion yuan, an annual output of 50,000 tons of famous wines, an annual sales income of RMB 1 billion yuan, an annual export of USD 20 million, an annual profit tax of RMB 300 million yuan, a first-ranking production process, first-ranking technological equipment, first-ranking scientific research team and a first-ranking production and management center of famous wines, which also covers science, industry and technology, as well as the production of wine. FenJiu is a large-scale comprehensive enterprise which focuses on the production and operation of famous wine and takes into account the fields of science, industry, commerce and trade. Over the past decades, Fenjiu people have gone through difficulties and dangers, and gradually established and perfected the modern enterprise management system in the market tide. in August 1993, the state-owned Shanxi Xinghuacun Fenjiu Factory was reorganized into a self-managed, self-sustainable legal entity - Shanxi Xinghuacun Fenjiu (Group) Company; in the same year, the enterprise was transformed into a shareholding system, and the main part of the production body of the Group Company was established as the first listed company - Shanxi Xinghuacun Fenjiu (Group) Company in Shanxi Province. On March 2, 2002, authorized by the Shanxi Provincial Government, the former Shanxi Xinghuacun Fen Liquor (Group) Company was reorganized and established as Shanxi Xinghuacun Fen Liquor Group Limited Liability Company, and the enterprise started to embark on the road of modernization and market-oriented innovation and development. The wine capital Xinghuacun is the ancient Xinghuacun, but also the open Xinghuacun. On the basis of grasping the market trend of China's liquor industry, the company assessed the situation, scientifically argued, and planned a visionary blueprint for the development of the enterprise in the 21st century to make it better, stronger, and bigger, and formulated a new medium- and long-term development strategy and three-year operation policy. Fenjiu people are determined to ride the fast horse of mechanism innovation, brand enhancement, scientific and technological innovation, rational allocation of resources and market expansion, and make continuous efforts to develop the company into a large-scale famous wine group with internationalized brand, marketized mechanism, efficient organization and modernized management!