Traditional planners transform IWOM, social media planning, how to transform and improve?

Traditional planners transition IWOM, social media planning, how to transform and improve?

Thanks for the invitation, as an all-media planner, to answer the netizen's question:

Traditional planners, may refer to newspapers, books, magazines, these paper media, or the traditional movie, television film and television planning, as well as advertising planning, PR planning, based on the past strip of media to carry out, did not go deep into the network media.

The emergence and popularization of the network in China has been 20 years, the real large-scale use of ten years, for society, life, communication, media has undergone a huge change, but also the birth of many giants.

Network enterprises, platforms are also constantly upgrading and changing, the concept of constant, wind mouth.

Internet word of mouth, social media, word of mouth has vertical industry network media, there are self-media, there are portals, news sites, industry websites, all kinds of mobile wireless APP.

Social media has instant messaging social media, there are SNS social media, there are traditional community forums, there are blogs, microblogging self-media, and there are new self-media.

There is no specific platform or strategy for network marketing planning, depending on your resources, contacts, specialties, and accumulation. Nothing but the use of tools, platforms, communication.

The implementation of any planning, creativity, are implemented to the dissemination, audience and people, traditional media and network media is not different, only the dissemination of channels, paths, pipelines change. That is for your products, customers, your communication purpose and audience, your positioning, your field, to carry out and carry out.

Traditional media readers are also people, traditional media planning object is also people. Now most people are online, using a variety of software, platforms.

Good planning, communication relies on content, creative diffusion, to achieve the purpose of communication. This is the same as good, excellent writers, in any platform can spread, are harvesting a large number of fans.

Traditional media can't mix it up, and neither can the internet. The opposite is also true, we see a lot of big gods, in any media is a big god, need to improve is self, do not need to change for the media, the network.

The network is just a popularization tool, the relative threshold is lower, more popular and broader. Cell phone Internet population 18 to 25 years old, monthly income of less than 3,000, more education undergraduate. Differentiate your audience. If you know the community, the population may be 30 years old and above, bachelor's degree, monthly income of more than 5000 groups. Mobile platforms, networks, groups of audiences are also segmented things are divided into groups of people. Mastering the use of some platforms, software only, the operation is very simple.