How to get rid of the price war in book e-commerce sales

1, self-transformation of the editorial team

At the beginning of topic planning, it is necessary to increase the research on market demand, conduct in-depth research on "what books children are reading and what books they like", and determine the production according to the demand. Previously, the customized production mode tried by Tomorrow Society has achieved initial results, and it is planned to further expand the scale of customized products on the basis of bigger and stronger products, and truly transform the publishing industry with Internet thinking.

2. Self-transformation of marketing and distribution teams

Tomorrow Club has tried to open up some marketing platforms of its own, such as sasha vujacic Story Club, Tomorrow Children's Art Museum and Shandong Preschool Education Network. , are designed and planned for different readers from the media and channels.

Step 3 increase sku

Simply put, it is to add a new low-priced sku on the basis of the link, and use this sku to reveal the low price to compete with peers.

This operation has advantages and disadvantages: advantages: it is more attractive than competing products. Compared with the new products of peers, our original links have a higher weight, and the high weight reveals the price similar to that of peers, which will attract users more than peers.

Disadvantages: affecting the crowd. On the one hand, adding a low-priced sku can increase the baby's competitiveness compared with its low-priced peers, but similarly, if the price of the new low-priced sku is too low, it may affect the baby's crowd label to a certain extent, so this method is only used when the price difference between peers and your baby is not big.

4. New links

The new low-priced baby that cooperates with peers is nothing more than to seize our market share. Similarly, we can also join a new low-cost link ourselves, which, like the price of competing products, is also to grab market share.

Instead of being robbed of low-priced market share by competing products, we might as well grab back our original low-priced market share.

Step 5 hedge

Hedging means that he sets a low price for your bid, and then you set a low price for his bid and hit a low price with a low price. In fact, this approach will intensify the price war, and to achieve this operation, businesses need to have sufficient capital costs or a strong low-cost supply chain.