How to use the network to reduce the cost of enterprises

First, the use of the Internet by enterprises:

1. Enterprises should use the Internet.

We know that individuals go online for chatting, making friends, watching news, participating in various games or booking before traveling, while enterprises go online for publishing all kinds of information in the fastest way, seeking business opportunities and selling products at the lowest cost, and finding customer resources, communicating and contacting customers in a convenient and quick way.

Judging from the above situation, the Internet is very convenient and helpful for enterprises. In the past, when there was no internet, enterprises could only promote their products through traditional media and establish their corporate image. However, the traditional media has some shortcomings, such as high cost, less publicity content, narrow scope, and the publicity materials can not be replaced at any time. The internet has the characteristics of convenient updating at any time and large publicity content. When there is no internet, it is even more difficult for enterprises to establish their own sales network. At that time, enterprises established sales network, first of all, they had to choose points. When choosing a spot, people must go. Usually, it takes many round trips to build a point. It takes a year or several years to establish an enterprise's sales network and customer service network in the traditional way, but it takes more time and energy to manage the network in the traditional way. Now those complicated sales network construction, information collection and sorting, and cumbersome tracking services have become simple through the support of the Internet. With the Internet, it is much faster and more convenient for enterprises to establish a sales network. Not only can they collect multiple points at the same time, but they don't have to fly around. When collecting points, they can first discuss the specific situation and requirements with each other online, and then close the network at one time. This naturally saves the cost of network construction. Therefore, the development of Internet has been accepted by most enterprises.

2. Enterprises should use the Internet for publicity.

There are many forms for enterprises to access the Internet. You can choose to dial up to get information, or you can post your own business information online to let more customers know about yourself. Of course, it is better to have both. There are several forms for enterprises to publish information on the Internet. One is to make a virtual website. The so-called virtual website is to have its own flexible and convenient publicity window on the Internet without establishing a web server, so as to apply for a domain name and rent the server of an ICP service provider to store the content of the website. This kind of website has the same function as a website with its own web server, which can be accessed by Internet users all over the world. At the same time, I can also increase the content of the website at any time. The second is to make web pages. The disadvantage of enterprise web pages is that there is little publicity content, no business system and the function of updating and changing web pages at any time, because enterprise web pages are built in a column of other websites, just like a room in a building, which is not convenient for visitors to find, and the enterprise web site itself is a building or a book published separately. The third is to publish business information and advertisements such as supply and demand information. Enterprises should publicize online, but how to choose the online form and how to choose ISP and ICP service providers are the problems faced by enterprises.

3. The reduction of Internet costs.

At present, the ISP service providers that provide dial-up Internet access for enterprises are Telecom, China Unicom and Jitong, and there are more than 500 ICP services for enterprises, so I won't list them here. ICP service providers provide different websites for enterprises. Some of them are realistic in terms of service and reality, and some want to kill customers. At present, the quotation ranges from a website in 300 yuan to nearly 654.38+10,000 yuan. This has brought inconvenience to enterprises and increased the burden. A year or two ago, an enterprise had to pay about1.5000 yuan a year to register a international domain, and about1.5000 yuan a year to register a domestic domain name in 800 yuan. In fact, China Internet Information Center only charges about 1000 yuan a year to register a domestic top-level domain name, which is a Chinese domain name in 300 yuan. In fact, the construction cost of an enterprise website, including enterprise database and various application systems, as well as disk leasing, domain name registration, creative production of web pages, etc., is between 5000- 12000 yuan.

Second, the use of e-commerce means by enterprises:

1, reducing the cost of economic activities of enterprises

E-commerce uses modern communication technology and information means to directly reduce the cost of economic activities of enterprises. For example, the postage for mailing a letter from China to the United States is more than RMB in 5 yuan, and the cost of an e-mail containing the same amount of information does not exceed 30 cents. E-commerce technology is quite mature, and its functions are almost the same as traditional business activities, and its cost is also very low. The low-cost advantage of e-commerce determines that it will replace the traditional business activities in a wide range of fields and promote the further development of business activities. E-commerce accelerates social circulation and reduces circulation costs. The advantage of Internet-based e-commerce lies in the low-cost dissemination of information through computer networks. The purchase of goods can be realized online, and electronic payment is also real-time. Because real-time information of commodity sales can be obtained, merchants only need to keep a small amount of inventory to meet the demand, which reduces the backlog of funds in inventory. For example, in the United States, tangible bookstores must hold 160 days of inventory for people to buy, while Amazon, which uses e-commerce, only needs to hold 15 days of inventory. Amazon's per capita sales are the highest among all bookstores in the United States. At the same time, commercial organizations do not need to set up retail stores, nor do they need to bear the rental costs of stores, nor do they need to bear the employment costs of retail personnel in stores, thus reducing the cost of commercial circulation.

2. Reduce the cost of obtaining information.

For enterprises, gaining trust and urgency is the first step to obtain business opportunities. E-commerce effectively reduces the cost of obtaining information. Modern e-commerce is based on the Internet and characterized by openness and information enjoyment. Enterprises can browse the information accessed to the network through the Internet. Theoretically speaking, this kind of information is cross-regional and cross-border, and its cost is very low compared with traditional text advertisements, faxes and telephone calls. The reduction of information acquisition cost indirectly reduces.

The operating cost of the main body of economic activities has improved the operating environment of enterprises.

3. Promote product innovation

The innovative function of e-commerce has two aspects. On the one hand, e-commerce itself includes traditional commercial services and new product positions, and commodity sales based on the network belong to traditional commercial services; Network information service, network entertainment and communication are new products and product innovations based on e-commerce. At present, most products and services of large companies including Microsoft, Netscape and Dell are completed through the Internet, and more than 70% of all e-commerce businesses in the United States are related to online innovative products.

On the other hand, e-commerce promotes market innovation through product innovation, promotes the rise of new information enterprises and becomes a new economic growth force. The development of e-commerce needs the support of computer hardware and software, and the development of network commerce needs more advanced computer frequency and network transmission speed, which has promoted the development of a series of hardware and software. A number of new enterprises are also taking advantage of the new concept of business activities developed by e-commerce to enter the market first, and are expected to form independent emerging industries in the near future.

4. Improve the management environment

E-commerce can effectively improve the management environment through digital information transmission and standard data transmission. Microscopically, the internal network of the enterprise realizes the low-cost sharing of internal information, and the management information can be quickly transmitted to various departments and responsible personnel through the network, thus realizing the flattening of information transmission, thus reducing the number of middle-level managers and reducing the management cost, and the information transmission will be faster and more accurate. At the same time, by connecting to the Internet, enterprises can internalize external information, and managers can obtain timely business information and speed up decision-making.

5, constitute the future competitive advantage of enterprises.

E-commerce itself is a forward-looking industry with high technical content. Enterprises that take the lead in using e-commerce will establish an enterprising image among their peers, reflecting the spirit of being receptive to new things and being brave in innovation, which will help enterprises establish a healthy and upward good image. Therefore, enterprises can establish a leadership image through the use of e-commerce, so that business partners can form a good business impression on enterprises, establish future competitive advantages, and at the same time have a good impact on existing traditional business activities of enterprises.

Third, the use of information technology by enterprises:

1, enterprise information service

Informatization makes it possible for the enterprise organization structure of manufacturing industry to change from the original pyramid organization with linear function system to a flat network organization. Under the planned economy system, the manufacturing enterprise is basically an economic organization only responsible for production, and it is a production mode of "big and complete" and "small and complete". Enterprises even undertake the function of running society, with weak R&D ability, weak business and sales links and relatively large processing capacity. The organizational structure is like an olive, with two small ends and a big middle. Under the market economy system, enterprises become the main body of the market, so they must strengthen research and development and sales, and the processing links in the middle can make full use of the processing capacity of society. The organizational structure of an enterprise is also like a dumbbell, strong at both ends and refined in the middle. Informatization makes it possible for enterprises to change their organizational structure from "olive" to "dumbbell".

2. Application of information technology in enterprises

Informatization has also fundamentally changed the production mode of manufacturing enterprises. Lean production, agile manufacturing, concurrent engineering, mass customization and so on are all the results of informationization. E-commerce, supply chain management, networked manufacturing, etc. They are all inseparable from information technology, and it is these new modes of production organization that come with informationization that make the competitiveness of manufacturing industry constantly improve and climb to a new height, and can continuously meet the individual needs of users.

Fourth, the relationship between network and enterprise.

1, the new revolution of enterprise information processing

(1) enables enterprises to realize zero-distance and zero-time interactive transmission of information.

(2) The transformation of enterprise management from hierarchical system to network system makes production and service more hierarchical.

(3) Brand building and corporate image building have developed from large-scale indifference to personalization.

(4) The network promises the global market to enterprises and the equal rights of product information to consumers. It should be said that this is the inevitable result of the impact and influence of the global information technology revolution on traditional enterprises, and it is an inevitable trend that conforms to the times and social and economic development trends. It can be said that the network is a brand-new way of business. In the global scope of (GNS), the boundaries of supply chain enterprises will be broken, and the cooperative operation of the whole GNS will replace the communication and coordination of information exchange such as electronic orders and supplier kanban, which is an interactive and transparent collaborative work.

2. The influence of network on sales.

Traditional sales rely on strict channels of multi-storey houses and compete for the market with a lot of manpower and publicity investment, which will become an unbearable luxury in the network age. In the future, traditional marketing methods, such as personnel marketing, market research, advertising promotion, distribution agency, etc., will be combined with network marketing to make full use of all network resources and form a new marketing model with the lowest cost and the largest market volume. In the future, the marketing mode will rely on the network as the booking channel for customer contact and product promotion, so the enterprise website (URL) will also become an important contact code for enterprises. In short, in the era when marketing has become the mainstream, the organization and operation mode of traditional marketing will inevitably undergo substantial changes and adjustments, which is also a major reform challenge for the heads of marketing departments in the future. Internet has promoted the vigorous development of intranet and formed internal and external communication and management, all of which need to rely on the network as the main channel and information source. The influence includes: the decrease of business personnel and direct sellers, the reduction and flattening of organizational levels, the decrease of distribution agents and branches, the shortening of channels, and the prevalence of virtual organizations inside and outside enterprises such as virtual dealers, virtual stores and virtual departments. These influences and changes will make enterprises urgently need organizational reengineering. Especially with the rise of intranet, the independence and professionalism of individual workers will be further enhanced by changing the internal operation mode of enterprises and the way employees learn and grow. Therefore, personal studios, working from home, flexible work, outsourcing and sharing business resources will all be reorganized in the future.