Sports icons for Beijing 2022 Winter Olympic Games and Paralympic Winter Games were released.

On the evening of February 3rd, 65438+KLOC-0, on the eve of the New Year, the sports icons of Beijing 2022 Winter Olympics and Winter Paralympics were officially released, marking new progress in the preparations for the Beijing Winter Olympics and Winter Paralympics.

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Sports icon is the "prescribed action" of previous Olympic Games, and it is a graphical interpretation of sports events. The sports icons of previous Olympic Games all reflect the unique creative design, concept and cultural background of the host country and place. There are 30 sports icons in Beijing Winter Olympics and Paralympic Winter Games, including 24 sports icons in Beijing Winter Olympics and 6 sports icons in Beijing Paralympic Winter Games. Icon design takes China Chinese characters as the inspiration source, seal cutting as the main form of expression, and skillfully combines winter sports elements with China traditional culture, which not only shows the characteristics of winter sports challenging themselves and pursuing Excellence, but also reflects the massiness and profoundness of China traditional culture, shows the concept and vision of Beijing Winter Olympics and Winter Paralympics, and once again contributes "China cultural symbol" to the Olympic movement. With Xia Guanghong as the background color, the icon symbolizes the sunrise in the east, represents enthusiasm and hope, and also creates a festive atmosphere for the upcoming Beijing Winter Olympics during the Spring Festival.

Lin Cunzhen, deputy dean of the School of Design of the Central Academy of Fine Arts, director of image and landscape art of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee and chief designer of the sports icon design team, said that the sports icon released this time echoes the design concept of the emblem of the Beijing 2008 Olympic Games. Both of them are seal cutting styles, and both of them choose seal cutting form, which is not only the unique cultural imprint left by "Double Olympic City" Beijing, but also reflects the cultural inheritance of the Olympic Movement. The difference is that this icon pays more attention to the "Chinese seal" style, which combines calligraphy and seal cutting, and conveys a long tradition and vivid charm that spans thousands of years through the exquisite brushwork embodied by the blade and the white cloth between squares. "It can be said that between people, the weather is myriad. Let the ancient art and design be perfectly combined, and let more modernity and tradition jointly create new fashions. "

Gao Tian, deputy director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, believes that the release of sports icons is an important node event in the preparation of the Winter Olympics, which symbolizes that the Winter Olympics has come to our eyes with firm steps. "The design of the sports icon reflects the innovative achievements of the combination of China traditional culture and winter sports characteristics. Sports icons are not only sports symbols, but also cultural symbols, which can make everyone deeply feel the enthusiasm and vitality of winter sports, and at the same time feel the strength and beauty of China traditional culture. "

Tong Lixin, director of the Sports Department of the Beijing Winter Olympics Organizing Committee, said that the Olympic Games is a multicultural international competition platform. As a graphic symbol of the project, sports icons have a function beyond language and words, and "have extremely high use value."

It is understood that the design of sports icons takes about half a year, and the Beijing Winter Olympics Organizing Committee has set up a special design team. After repeated discussion, revision and creativity, and soliciting suggestions from international winter individual sports federations, it was finalized. The International Olympic Committee, the International Paralympic Committee and the International Winter Individual Sports Federation all spoke highly of the sports icons of the Beijing Winter Olympics and the Winter Paralympics.

After the sports icon is released, it will be widely used in the landscape, indication system, tickets, TV broadcast, news propaganda, market development and many other fields of Beijing 2022 Winter Olympics and Paralympics.

(Source: People's Daily Client)