How do traditional training institutions view YY education?

Although his organization has also settled in YY platform, he often holds lectures. But he always thinks YY is just a tool, and he is not optimistic that it can become a channel, nor can he see the possibility of profit.

The reasons for his conclusion are technical obstacles, low user matching, different consumption types, etc. His perspective also represents a considerable number of traditional institutions. The following are some of his views that I recorded.

Only when Andy Lau sings in YY to make money, does this educational model make sense.

How much is YY education? This is a headache for many organizations now. YY music is grassroots to make money, easy to satisfy each other; Education is a model of stars and famous teachers. Teachers put so much energy into supporting their families, which is completely different from the expectations of the grassroots. He said that he had read a report that a grassroots singer sang in YY and earned 1 10,000 yuan a month. I knew at a glance that it was hopeless, and the road of education would definitely not work. A good teacher can earn 10 thousand yuan a month by doing something. Unless one day, Andy Lau can earn a better income by singing in YY. If this model doesn't work, so does education. Impulse consumption We don't want YY, it starts with the game. The user base is mostly impulsive consumption. The anchor in YY music will also stimulate the audience to spend impulsively in various ways, and even compare with others, but this is not what educational institutions want to see. From ancient times to the present, the consumption of education at home and abroad has always been rational. If someone regrets impulsive spending, we might as well return the money to him. This is not the same as a game. Students have moral expectations for teachers, but not for games.

User groups are mostly free groups, and there is no room for profit.

YY's user base is far away from the education circle, and even if there is some overlap, it is basically a group that will not pay. This is also normal. There are people in any group who want to enjoy free services. A student, he comes to my free lecture every time, but he doesn't report to class for several years. Many YY education groups are such users, so it has nothing to do with business, and I don't see any room for YY to make training institutions profitable.

Non-training institutions or cross-regional advantages

It's not that YY is not good at education at all. There may be opportunities in areas that are not training institutions or have no particularly large training institutions. Or spatial differences can produce efficient training. For example, it was said before that organizing people to teach English to China people in the Philippines is low-cost and can realize YY. But this road is also very long, and we need to keep trying.