Traditional Culture Encyclopedia - Traditional stories - What are the two advantages of information flow promotion?

What are the two advantages of information flow promotion?

It has two advantages: strong originality and accurate positioning. 1. Strong originality: the content and form of information flow advertisements are similar to the content of the platform itself. Users will not feel the existence of advertisements when browsing the content of information flow, thus improving the click-through rate and conversion rate of advertisements.

2. Accurate orientation: Information flow promotion can be oriented according to users' interests, behaviors, geographical location and other information, thus improving the accuracy and effect of advertising. At the same time, information flow advertising also supports targeted delivery for specific groups, such as age, gender and region, which further improves the accuracy of advertising.