What should Weibo do in marketing?

When Weibo became popular, the network promoters saw the strength and prospect of Weibo, but some insiders commented that this is just a trend and follow suit, and it will fade away as time goes by like SNS! Is that really the case?

First of all, let's analyze the advantages of Weibo:

1. The user base is very large: It can be said that people who play Weibo include almost all netizens, including celebrities, influential and successful people, and rich people who are highly concerned and sought after. With the participation of these people, the Weibo tide will certainly not recede so soon!

2. Unique way of information transmission: In the past, we had to know the news trends of some celebrities through media reports. Now they will send their own Weibo on their own initiative, so that we can receive the news trends of people we want to pay attention to in real time. Feeling is face-to-face communication!

3. High user stickiness: With the first two advantages, user stickiness will be high. Almost all netizens who play Weibo will definitely post Weibo if they surf the Internet today.

4. Conform to the online habits of netizens in China: Because Weibo is simple to operate, it is only 100 words, and it can be sent out soon, which is very suitable for the online habits of netizens in China.

5. Effectively grasped the psychology of users: human beings love to show off and want to be concerned. Weibo has given people a platform for such performance. As long as you send a Weibo, you can get a lot of attention.

Ok, let's get down to business. Since Weibo has so many advantages, we should give full play to Weibo, so as to promote it better. The following is Zhang's experience. First of all, I declare that I am not an expert. Welcome to my blog to exchange technology. Zhang's blog address is Zhang's Quandiankam, and there is a technical exchange group. Welcome to join us!

I divide Weibo's marketing into five stages, mainly according to the number of fans, namely, novice stage, fan stage, adjustment stage, promotion stage and public relations stage. Let me introduce what we need to do in each period!

The number of fans in the novice period is 0 to 1000. This period is the period when we just played. Mainly to improve the account information and understand some basic functions of Weibo. Then there is the attractive stage. Zhang recommends that you add more fans, or go to Weibo to exchange fans. At this stage, I don't care about forwarding, but mainly do the number of fans.

There are many marketing methods circulating on the Internet now, but most of them are universal and rotten. So how should we keep up with this trend of network marketing? I recommend a button skirt for everyone. Everyone in this skirt is learning this, so we can communicate more! The beginning of this button skirt is 5 18, in fact, it is more about grasping the opportunity by yourself, the middle is 276, and the end of this skirt is 533, which can be coherent. Only what you actively pursue will be there!

The number of fans in the second fan period is 1000 to 2000. In the meantime, you should start to pay attention to the quality of fans! Because the fans who came in the first stage are all junk fans, there is no stickiness and forwarding rate! At this time, Zhang suggested that everyone should combine powder with content and start making some changes to Weibo! You can transfer other people's interesting things, meet people who are taller than your fans, and occasionally send them private messages, asking them to help you transfer those interesting things, so that they may add you, and slowly your forwarding rate will go up!

The number of fans in the adjustment period is 2000 to 5000.

1. is about to start positioning your Weibo. You want to do that article. You are making life tips, joking, and doing technology.

Share experience or do something else and so on. At this time, you should position yourself well. When positioning, you should position yourself in combination with the products you want to promote. For example, if you want to promote whitening products, and your users are women, you should choose what female friends like. Although microblogging promotion is very applicable, you should also pay due attention to it, so that the effect will be better.

2. After positioning Weibo, it is time to make adjustments and contents! There are already 2000 fans at this stage, which is not very low, but these are not high-quality fans. At this time, you should carefully analyze your fans, delete those who have few fans and often don't post Weibo, and then continue to look for users who are slightly higher than you, occasionally forward their funny things, privately trust them, let them add themselves, or help forward your funny things!

3. Appropriate distribution of high-quality content. For the content, Zhang suggested pseudo original. Of course, if you have the ability and time, you can be original, but this period is not suitable, because your hard-earned original is likely to be distributed by those fans. Even if you add a watermark, those teams operating in Weibo will also drop your watermark and send it again! And the effect is better than yours, because his forwarding rate is higher than yours. In this case, netizens will think that you are stealing hair, but it will have a negative impact! Of course, it's not that Zhang doesn't encourage everyone to be original. He just wants to tell you the hidden rules of this industry! Let everyone pay attention!

The number of fans in the promotion period is 5000 to 10000. When we enter this period, our focus is on making content. Improving the viscosity of vermicelli is our top priority. We are responsible for our more than 5,000 fans, making high-quality content and making content that others don't have. On the one hand, it can improve the viscosity of vermicelli, on the other hand, it can improve the conversion rate and attract more vermicelli. How to make high-quality content?

1. Go to foreign websites to find interesting materials and translate them with Google Translation Software. For those good pictures, be sure to process them before sending them. In addition to adding more watermarks and information you want to promote, you should also pay attention to typesetting and make a user experience!

2. Send pictures of beautiful women occasionally. Don't write too much content, as long as it is consistent with the picture. It is best to send pictures of beautiful women to the same person every time. Beauty should not be too beautiful or too fierce. This is not credible, so they will think they are looking for them online. It's best to find friends in real life. Although not so kind, but the effect will be very good!

3. High-quality pseudo original, find the content with high forwarding frequency in Weibo, and then use it to modify it yourself. It's best to find the content that has been fired before sending it out!

4. Make more friends with people who play well in Weibo. You will learn a lot when you enter that line. Add some Weibo marketing groups appropriately, communicate more and learn more!

6. Promote your blog outside the station. I'm sure there's no need to say more about this, okay? This promotion must be familiar! I won't say more!

I really don't know how to say it. The number of fans in the public relations period is 10000 to 100000. This may not be done by our personal webmaster! There are many cases of cheating! This step is also difficult for us to do. If you do, it is recommended to do certification! I can only play Weibo at work in the future! Can be easily promoted, including corporate public relations!