How to change the traditional enterprise management foundation and realize internetization?

Traditional enterprises should pay attention to the following points in order to realize the Internet:

Clear strategic positioning

Enterprises should first make clear what to sell, to whom and how to sell according to their own products and characteristics, that is, whether the products are suitable for sale on the Internet, who are their own consumers and how to sell them to the target population; Then, according to the scientific evaluation of products, clear positioning, find out the specific development strategy.

Actively integrate into internet culture

Enterprises should expand the production and marketing thinking of traditional business channels such as physical stores, actively understand the sales channels and methods under the Internet mode, master and use new online marketing channels and tools such as Weibo and WeChat, improve the response speed and competitiveness to the market through the Internet, integrate traditional businesses into the Internet, conduct comprehensive inspections, and plan and lay out the business development of enterprises scientifically and reasonably.

Enhance service awareness

Internet-based business services need to provide customers with one-to-one personalized service experience. At the same time, customer satisfaction has the effect of real-time dissemination and rapid amplification on the Internet, and an evaluation and an experience may have a certain impact on the operation of enterprises. Therefore, enterprises must enhance the overall service consciousness, take customers as the center, strengthen interactive communication, meet the service needs of customers, and then improve customer loyalty and ensure the continuity of customer service.

Strengthen talent strategy

A good technical and operational team is one of the core factors of enterprise business development, especially in the business operation under the Internet mode. The types of talents needed by traditional enterprises for business development under the Internet model can be roughly divided into three types: decision-making senior managers, technical business personnel and business business personnel. The development of traditional enterprise business under the internet mode must strengthen the cultivation and introduction of these three types of talents and strengthen the strategic advantages and functions of talents.

Give full play to brand advantages

Traditional enterprises have their own inherent brands, often have fixed consumer groups, and have a good reputation. These existing brand advantages will also produce corresponding brand value under the Internet mode. At the same time, any enterprise building a brand-new brand in the field of Internet business will increase certain costs. Therefore, traditional enterprises should stick to their inherent brand advantages, get out of price competition and realize the integrated and interactive development of networks and entities.