Traditional Culture Encyclopedia - Traditional stories - The design concepts and styles of Volvo, Mercedes-Benz, BMW, Opel, Volkswagen, Maibakh, Buick, Lexus and Rolls-Royce, as well as the company's brand concept.

The design concepts and styles of Volvo, Mercedes-Benz, BMW, Opel, Volkswagen, Maibakh, Buick, Lexus and Rolls-Royce, as well as the company's brand concept.

Volvo is a typical Nordic car. The design style of this brand is Nordic Scandinavian minimalism, and calmness has always been the design concept of this brand. Volvo pays attention to safety performance, and its designed models have always been the safest cars in the world. Volvo car design is simple and fashionable. The famous hollow center console design is the characteristic of this brand, and the C30 tail window designed with the backless evening dress as reference is dazzling.

BMW has always been known for its pleasure in driving, and its design concept has always been dynamic and elegant. The handling performance of BMW is world-famous. On the premise of keeping driving fun, smooth and comfortable driving is also a feature of BMW. Elegant and dynamic. As Bonger entered the BMW design room, the lines of the BMW body became complicated. The famous Burning Surface was written by Bonger. BMW's complex body surface lines have always been difficult for other car brands to achieve.

Opel is a famous German brand, which was acquired by American General Motors in 1930s. Simple design style has always been pursued by Opel. The cars designed by Opel are both modern and dynamic. Its unique panoramic windshield design concept can be traced back to1957 Olympia rekord p1model. The lower end of the A-pillar of this model retreats backward, and the windshield is also combined with the A-pillar in an inward wrapping way. Without the traditional A-pillar, the driver can get up to 92% panoramic view, which caused a sensation all over the world at that time.

Volkswagen has always been an important part of the German automobile industry. For the public is for the people, which is the guiding ideology of mass design. Its automobile design has always been people-oriented, focusing on ergonomics and automobile safety performance.

Maibakh brand has a long history and is a super luxury car comparable to Rolls-Royce and Bentley. Classic and modern are Maibakh's design concepts. Noble temperament has always been pursued by Maibakh, and Maibakh, armed with the latest technology of Mercedes-Benz, is the most advanced super luxury car.

The cars designed by Buick have always been famous for their atmosphere.

"Pure" and "wonderful" design are the design concepts of Lexus. LEXUS Lexus has chosen a brand-new and bold design direction-inspired by the long-established Japanese aesthetic values. Japanese design strives to achieve a simple state through the clever use of materials, and strives to achieve the purest expression with the least elements. In this regard, there is a proper term "big wood", which means "avoid unnecessary waste".

Simple is not easy to do. Simplification without sacrificing the final result requires exquisite skills and a deep understanding of the materials in the hands of designers. For Lexus, simplifying a form to a "pure" state is the real creation. There are various definitions of this process in Japanese culture, but overall, the final result can be described as "pure".

Baroque gorgeous design style is the design style of Rolls-Royce. The motto of Mr. Henry Royce, the founder of the company, is "strive for perfection in everything", which is the goal that Rolls-Royce has been pursuing.