What are the main aspects of media innovation in China?

Traditional media are constantly trying to explore different media integration modes, mainly focusing on three aspects:

First, give full play to the functions of the new media platform.

The second is to actively promote traditional media to explore new media services.

The third is to produce content according to the requirements of the integration and development of traditional media and new media.

Turn readers and viewers into users and provide product-oriented services; Change one-way communication into two-way communication and provide interactive services; Market segmentation for readers and audiences, providing accurate services; Use big data analysis to provide users with in-depth and all-round services.