How to decorate the restaurant?

Among the eight elements of restaurant management (location, positioning, price, environment, service, advertising, marketing and financial control), the storefront environment is juxtaposed with advertising and marketing. Therefore, the decoration of restaurant and the creation of storefront environment play an important role in restaurant management. In my opinion, if the decoration of a restaurant conforms to its business orientation, can highlight its cultural characteristics, make consumers pleasing to the eye and appreciate recognition, then decoration is undoubtedly the most effective advertising and the most economical marketing means.

A restaurant, cleverly decorated, can make business hot and customers full, while poor decoration may make you cold and unattended. Because of this, some restaurant owners in the market make great efforts to decorate, often spending huge sums of money, but luxury decoration is not desirable. We emphasize that the decoration is not the pursuit of luxury and high-grade, but in line with the restaurant's business orientation, highlighting the restaurant's business characteristics and reflecting the restaurant's unique culture.

Clever decoration can let consumers know at once whether you are operating Cantonese cuisine or Sichuan cuisine; Fast food or dinner; Is it Chinese food or western food? Because the decoration style and taste will directly reflect the business orientation of a restaurant, for example, the decoration of fast food restaurants pays attention to cleanliness, liveliness and smoothness, while the decoration of high-end restaurants should pursue nobility, elegance and romance, and the choice of lighting is also very particular, unlike fast food restaurants, which are brightly lit and the night is like day; Color is an important visible factor in restaurant atmosphere. Different colors have different effects on people's psychology and behavior. For example, colors such as red and orange have stimulating effects, while cool colors such as cyan and blue have calming effects. The intensity of color also has a secondary influence, for example, bright blue has the same excitation as red. Therefore, in the process of designing space atmosphere, fast food restaurants mostly use red and green to increase passenger flow.

Clever decoration should also emphasize humanization. For example, if you order tables and chairs in a restaurant, you can buy them back if they are only cheap or beautiful, but when customers sit down to eat, they just feel uncomfortable. Why? Because the height of tables and chairs is unreasonable, you may feel tired lying down or not eating enough. If customers come to spend next time, they will definitely have concerns and affect your business. This is only a small detail in the decoration process, but it can directly affect the quality of business. Only by thinking from the customer's point of view and constantly improving can you make your storefront environment more humanized, turn your respect for customers into silent advertisements and good reputation, and customers will involuntarily return to the comfortable environment you have created for them.

At the same time, the decoration of the restaurant should reflect its taste, grade and style. For example, large hotels are generally famous for their magnificent buildings and luxury; On the other hand, small restaurants win by being ingenious, innovative and unique. Especially now, fashion, novelty and individuality have penetrated into all aspects of the catering industry. For a small and medium-sized investor, how to better express the cultural connotation that needs to be conveyed to consumers with limited funds and venues needs to use more brains and highlight the pursuit of taste and style.

When decorating, on the basis of maintaining the overall style and effect, you need to effectively convey the unique culture of the restaurant through some details, which can not only save money, but also fully convey your business philosophy to customers. For example, the ingenious arrangement of tables and chairs, unique tableware and clear menu can effectively enhance consumers' desire to buy; Even the reasonable division of restaurant space, such as the use of screens and baffles, and the reasonable arrangement of decorations, pendants, posters and message boards, can not only reflect the taste of the restaurant, but also achieve the effect of "changing the scenery", which increases the fun of dining and makes people linger.

Recently, the bubble hot bone soup mala Tang, which is popular all over the country, is full of diners. In addition to the variety of dishes, the unique decoration style is also the key factor for its success.

Its beautiful and eye-catching door is holding red peppers, and the bubble cartoon characters with sweaty foreheads are particularly lively and lovely. From a distance, people immediately feel close and want to take a closer look. Spicy hot bone soup with red letters on a yellow background is conspicuous and eye-catching, which makes people have the urge to try.

When you step into the store, the first thing that catches your eye is 1 poster about bubble hot bone soup malatang, which tells about four kinds of special base soup of bone soup malatang: red soup series is golden, bone soup series is not old, clear soup series is fragrant all over the street, and seafood series is famous all over the sky; Four personalized dining methods: hot pot mala Tang, bowl mala Tang, casserole mala Tang, skewered mala Tang and peculiar health care principle: mala Tang who can drink soup! Let consumers quickly understand the common sense of bone soup malatang, convey the consumption concept of food, fashion, romance, novelty, personality, health and nutrition, and concentrate on playing the role of cultural marketing.

Further inside, a large area of the wall is apple green, which will make you feel calm while waiting for dinner. Look carefully, light green tables, red and black chairs, red and yellow flags, translucent light box paintings, price labels at a glance, and a wide range of product display refrigerators ... The dark green bowl is filled with mala Tang, and the white or black casserole is also filled with mala Tang.

A large mirror is installed on one wall of the long and narrow restaurant, which extends the visual space of customers, reflects beautiful and fashionable beauties everywhere from the mirror, captures the envious eyes of many handsome guys, and sets off the beauties more beautifully. The message board of the bubble hall is full of hot words of blushing and heartbeat. Hehe, of course you can write your own hot love words on it, if you want. Charming bubble perm does bring a taste of prosperity, happiness and happiness.

As the marketing manager of Bubble Hot Bone Soup and Mala Tang chain headquarters said, "Good decoration is far more effective than making a traditional advertisement. Nowadays, people are more and more disgusted and repelled by the flood of advertisements ... How to make consumers firmly remember from a lot of "junk" advertisements? The transformation of propaganda means is imperative! And I think the ingenious design in decoration, using the power brought by cultural marketing, can make consumers silently penetrate, which can trigger * * * and be remembered by consumers. Therefore, ingenious decoration is the most economical advertisement and the most effective marketing at present! " .