What is the difference between Beijing Taoxiangcun and Suzhou Taoxiangcun?

The difference between Beijing Taoxiangcun and Suzhou Taoxiangcun is:

One, about the brand founding, Suzhou Taoxiangcun is 248 years old, and Beijing Taoxiangcun is a new enterprise after 80 years.

Qing dynasty Qianlong 38 (1773 AD), suzhou people ShenQiuQuan and other people in today's suzhou guanqian street opened a tea food candy store, will "rice fragrant village" word as store name use, this is also the history of the first "rice fragrant village". According to the "Southern Food Palm" records, Qianlong down south, in Suzhou, after eating rice cake, very favorite, and then gave a plaque, and since then this signboard is famous all over the world.

Development to the present, that is, Suzhou Taoxiangcun, although a few ups and downs, but never interrupted the business, so far has a history of 248 years, in 2006 by the Ministry of Commerce, the first batch of recognized as China's old.

Compared with the long-established Suzhou Taoxiangcun, Beijing Taoxiangcun is obviously a bit "young", founded in 1983, Beijing Taoxiangcun is a new enterprise after 80 years. Born in 1921 had been in the "Taoxiang Chun" as an apprentice and work for 8 years, Liu Zhenying led the team set up the Dongcheng District Taoxiangcun Nanmei food store, because the "Taoxiang Chun" fame is not "Taoxiangcun

Two, about product sales, Suzhou Taoxiangcun focus on the field of pastry, Beijing Taoxiangcun variety of complex.

As we all know, Taoxiangcun is a famous pastry brand, at the beginning of the founding, Suzhou Taoxiangcun on the main Soviet-style pastries, a hundred years between the inheritance, Suzhou Taoxiangcun gradually formed a set of strict skills inheritance system, the traditional handmade skills passed on from generation to generation. 2009, "Taoxiangcun Soviet-style mooncake production technology" was included in the Jiangsu Province Intangible Cultural Heritage Protection List. In 2009, the technique of making Jiangsu-style mooncakes was listed in the Intangible Cultural Heritage Protection List of Jiangsu Province.

In the course of its development across the country, Suzhou Taoxiangcun has continued to innovate and develop its products, enriching its product range with flavors suitable for both the north and the south, and has now become a master of Chinese confectionery.

Beijing Taoxiangcun in the beginning of the establishment is also the main characteristics of the southern flavor of the pastry, but in recent years, gradually began to "go to the south" to promote the "Beijing flavor", the main Beijing specialties. In addition to pastries, cooked food, marinades and other side products also accounted for a large proportion of sales, cooked food sales accounted for even higher than the pastries, positioning more like a grocery store, and the brand attribute of the "pastries" is drifting away.

Three, on the scope of business, Suzhou Taoxiangcun layout of the country, facing the world 'Beijing Taoxiangcun to serve Beijing and neighboring markets.

Entering the new era, Suzhou Taoxiangcun continues to expand brand marketing channels, online and offline integration of development, domestic and international go hand in hand. At present, there are more than 800 specialty stores in China, radiating to most parts of the country. In addition, Suzhou Taoxiangcun is also an early layout of the overseas market of traditional confectionery enterprises, the products exported to more than 40 countries and regions around the world, by overseas consumers love and sought after.

Beijing Taoxiangcun, on the other hand, has a distinctly regional business scope, mainly facing Beijing and its neighboring markets, focusing on Beijing characteristics, and does not involve overseas, and has a certain degree of influence around Beijing.