How does Taobao e-commerce store operate?

The operation method of Taobao e-commerce store is as follows:

1, data analysis

Maintenance of store operation needs to pay attention to daily data analysis, and the tools that can be used in the operation process include quantum statistics, data cube, through train data and so on.

2. Daily transactions

Deal with the abnormal status of daily orders in time, do a good job of data feedback during the transaction, and optimize the reminder efficiency in customer service.

3. Customer maintenance

Customer maintenance can use satisfaction questionnaires such as product use and store customer service. For new and old customers, it can be drained to private areas such as WeChat group for long-term maintenance, and daily marketing links such as coupon notification and event notification can also be carried out by SMS.

4. Monitor the important indicators of the store.

The so-called store indicators mainly include PV and UV of products. For these data changes, if there is an abnormal situation, we should find the cause of the problem in time, and then analyze the cause to find a suitable solution or optimization scheme.

5. Analyze product requirements

Looking at the existing seller list and customer evaluation, we should not only pay attention to good reviews, but also pay attention to bad reviews. Think about the existing bad reviews. Can you improve them? Good comments, can you keep the optimization? Evaluation can also determine whether the product is suitable for a certain market and e-commerce channel.