Traditional Culture Encyclopedia - Traditional stories - Dijia fishing rod is which country ah, I am a little white
Dijia fishing rod is which country ah, I am a little white
Early in the name of Dakin was established in Taiwan, founded in 1965, the initial period engaged in the production and sale of office furniture, sports and leisure goods, in 1980, in response to the competition in the industrial environment, the timely adjustment of the production structure, in the accumulation of long-term operating experience, the smooth continuation of the production of fishing gear, in 1981, and the Japanese DAIWA (DAIWA), In 1981, we established business relationships with DAIWA of Japan, BROWNING of the United States, and ABU of Sweden, and the company's business began to grow vigorously, and we needed to expand our production bases, so we set up a production base in Bangkok, Thailand for the first time in 1987, and then set up factories in Shanghai, China and Ningbo, China two years later. In 1991, we officially created the TICA brand. At the beginning, we actively shaped the competitive advantage of product differentiation, established the brand image, and devoted ourselves to innovative research and development to meet the needs of different markets, as well as the development of fishing-related peripheral commodities, and in order to actively market the Chinese market, we set up a wide range of marketing and shipping centers throughout China, and we have 14 shipping centers throughout the entire Chinese metropolitan area. In addition, in order to expand other overseas markets to find suitable partners around the world, and actively participate in world exhibitions, currently has agents in more than 40 countries, basically by 1998, in addition to the United States and Japan's two major fishing tackle market has not yet been established, there is almost a more complete marketing system. In order to improve the marketing system, the same year in the United States set up a branch to accelerate TICA world marketing network integrity, and finally in 2004 set up a Japanese company to complete the layout of the global marketing network.
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