Which refrigerator is better, Haier casarte or Sanyo Didu?

? I hope I can help you with the information I searched online.

Didu of Hefei Sanyo and Casa Imperial Capital of Haier Group are high-end sub-brands launched by white goods giants, both claiming to inherit the traditions of developed countries. They also operated for many years before they were officially introduced into the China market, and after their launch, they also made rapid efforts in the high-end white goods market-even using the word "Di" in their names.

However, in terms of time, casas is the "predecessor" of Didi: Casart appeared in 2007, and Didi didn't welcome the first year of China until the year before last.

One? Different brand positioning

According to the information provided by Haier, Didu's brand positioning is "creating artistic home appliances and living in fashion", aiming at interpreting the brand connotation of casarte's "inheriting Italian artistic tradition, relying on global design and manufacturing resources, creating a fashionable life with humanistic care of artistic home appliances and embedded integrated kitchen appliances, and joining hands with elites who love life".

? Casarte

Imperial capital

"In some ways, casarte is a high-end brand owned by Haier Group, and it has its own brand positioning. Its positioning is the fine household appliances of life aesthetics, with special emphasis on the concept of art design and the concept of household appliances integration. The basic positioning of the Imperial Capital brand is' man-machine nature, harmony and health'. We have some similarities with casarte, but as far as our own brand positioning is concerned, "man-machine natural harmony * * *" emphasizes the concept of ecological home appliances. In the future, the entire product line of Didu brand will focus on energy conservation, environmental protection and green ecology, emphasizing the concept of man-machine nature and harmony, and emphasizing the harmony and unity among consumers, products and nature, "Zhang Rongzhong said.

Two? Different brand missions

Another difference of brands comes from the different development history of Haier and Hefei Sanyo. Haier and Casa Imperial Capital are independent brands of Haier Group, and casarte bears the mission of Haier occupying the commanding heights of global household appliances. Hefei Sanyo uses the brand of joint venture partner Sanyo Electric, which has restrictions on Hefei Sanyo. The biggest limitation is that the right to use Sanyo brand is limited to washing machines and microwave ovens. In order to develop and manufacture household appliances such as refrigerators, Hefei Sanyo must have its own brand, and "Didu" came into being.

Three? Different product line ranges

Zhang Rongzhong introduced that the Didu brand will be full in the future. In addition to the main fields of white goods and household appliances, the main product lines will also extend the industrial chain around some core technologies and components of white goods and household appliances to enhance competitiveness and industrialization at the same time.

Casarte's product line is mainly based on artists' point-embedded integrated kitchen appliances, art appliances and embedded integrated cabinet appliances. It already has 9 categories, 40 series and more than 380 models of products such as refrigerators, wine cabinets, air conditioners, washing machines, water heaters, televisions, kitchen appliances, small household appliances and integrated cabinets. But it does not extend to the depth of the industrial chain such as core components.

Even compared with Sanyo brand, Didu's product line is more abundant. Zhang Rongzhong, the category of Didu brand will be more comprehensive and will continue to develop as the core strategic brand of Hefei Sanyo in the future.

I think Casart is good, too.

? If it helps you, I hope to adopt the answer.