Influence of Short Video on E-commerce Industry

New path development, short-sighted frequency band goods, profit model innovation and other influences.

1, new path development: The rapid development of short video platform provides new promotion and sales channels for e-commerce industry. In the short video platform, product display, publicity activities and other content are released, and e-commerce companies attract more users' attention and promote purchases.

2. Short-sighted frequency band goods: Short-sighted frequency band goods represented by live broadcast goods have become the mainstream realization method. With the personal appeal of stars, online celebrities or experts, combined with product introduction and demonstration, we can interact with the audience in real time during the live broadcast, and provide purchase links or QR codes to promote commodity sales.

3. Profit model innovation: Traditional e-commerce platforms rely on search engine rankings and advertisements to obtain traffic and make profits through trading commissions. The short video platform is realized by integrating social sharing, fan economy, brand cooperation and other forms to create its own unique and effective profit model.