How to analyze and understand the audience and market?

1. The basic rights of the audience in mass communication are shown in the following aspects: First, the right of communication. The right to freedom of speech. This is from a broader way of communication; Second, media access. The right to express opinions, express opinions and carry out various social and cultural activities by using mass media; Third, the right of media supervision. The information production and communication activities of mass communication involve the broad interests of the audience, and the audience has the right to supervise the communication activities through various forms.

2. Audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and television, and netizens. From a macro point of view, the audience is a huge aggregate, and from a micro point of view, it is embodied as people with rich social diversity.