Traditional Culture Encyclopedia - Traditional stories - What are the optimization skills and methods of WeChat applet?

What are the optimization skills and methods of WeChat applet?

1, a small program advertisement nearby

The nearby applet is the key traffic portal opened by WeChat, and it also opens the advertising channel. The advertisement is in the third line of the nearby applet. Click it to open the corresponding applet.

2, chat applet

Share any page of the applet to the group. You can view 10 small programs shared with the group on the group chat information page, so that group members can find your small programs conveniently and quickly when needed. This is also a great coup for small programs to get through the WeChat community.

3. applet store

Putting the applet into the applet store by paying or other means has certain publicity and promotion effect.

Step 4 push the ground

For some small programs, push may be the promotion method closest to the user scenario. Offline, promote small programs through small program codes and promotional materials. Such as: catering, flowers, beauty, fitness ... and other offline stores. Its advantages are quick response and quick on-site transformation.

5. The official account information page of WeChat is bound with related applets.

The applet is associated with the official WeChat account. When users pay attention to your official WeChat account, they can see relevant applets in a conspicuous position. Click to jump directly to the applet.

6. Insert a small program business card into the article of WeChat official account.

"WeChat official account+applet" is to insert a applet card into your own WeChat official account article. This is a long-term process, and the early effect depends on the number of fans retained by WeChat official account.

7. WeChat official account menu related applet

Insert a small program connection in the custom menu of WeChat official account to guide fans to visit.