What does a complete enterprise marketing management system include?

1, strategic objectives, business philosophy;

2. Program flow and table design;

3. Organizational structure and functional modules;

4. Department positions, rights and responsibilities;

5, rules and regulations, discipline;

6. Management control and decision support.

The standardization of enterprise management system requires the stability and dynamics of enterprise management system. A norm that remains unchanged for many years is not necessarily an adaptive norm, and a constantly changing norm is not necessarily a good norm. According to the needs of enterprise development, realize relatively stable and dynamic changes.

In the process of enterprise development, the enterprise management system should have a corresponding stable period and dynamic period, which is comprehensively influenced by related factors such as industry nature, industry characteristics, enterprise personnel quality, enterprise environment, entrepreneur personal factors and so on. Enterprises should control and adjust the stability and dynamics of enterprise management system according to the changes of these influencing factors.

Extended data

In the enterprise, perfect mechanism, reasonable management and effective marketing channels constitute a complete enterprise, which plays an important role in the marketing of the enterprise. With management, marketing will become orderly and the cooperation between departments will be very tacit. It goes without saying that work efficiency will also be improved.

1, which is beneficial to the rational allocation of personnel.

In enterprise marketing, managers should adjust the internal marketing organization according to their personal abilities. Under the condition of knowledge economy, human capital has become an indispensable marketing element.

2. Conducive to the sustainable development of enterprises.

In the process of enterprise marketing, we should constantly sum up and make adaptive adjustments. Only through good adjustment can enterprises adapt to the ever-changing market and realize the sustainable development of enterprises.

3. Conducive to the market development of enterprises.

The biggest feature of the era of knowledge economy is that high technology has become the dominant force in the market. The market demand is not only unlimited, but also gradually involves all walks of life, and there is huge room for market expansion.

To sum up, if an enterprise wants to be invincible in the new economic situation, it must be closely related to the development of the market. Only by continuous practice, continuous summary and continuous innovation can the development of enterprises be stable and lasting.

Baidu encyclopedia-marketing management

Baidu Encyclopedia-Enterprise Management System