Using the knowledge of cultural inheritance and innovation, this paper explains how literary and art workers can achieve ideological and artistic success and be accepted by the market.

① Social practice is the source and fundamental way of cultural innovation. If literary and art workers want to create works that are both rich in thought and art and popular in the market, they must base themselves on Socialism with Chinese characteristics's practice and go deep into life in order to obtain rich creative resources; ② People are the main body of cultural creation. To create excellent literary and artistic works, we must pay attention to people's lives, reflect people's needs and focus on people's growing spiritual and cultural needs; ③ We should insist on the development of culture on the basis of inheritance and inherit it in the process of development. To create excellent literary and artistic works, we should strengthen the excavation of Chinese excellent traditional culture and strive to realize the creative transformation and innovative development of Chinese traditional culture; Face the world and learn from others. To create excellent literary and artistic works, we should fully absorb the beneficial achievements of foreign cultures and learn from the excellent cultures of other nationalities; Adhere to the correct direction, carry forward the truth, goodness and beauty, and hold high the banner of patriotism.