Traditional Culture Encyclopedia - Traditional stories - Why do many domestic animated films, which are very popular in China, have little response in overseas markets?
Why do many domestic animated films, which are very popular in China, have little response in overseas markets?
Now, more and more people like animation. In fact, animation can not only show the cultural background, but also capture the hearts of children. Animation can capture audiences of different ages. This has nothing to do with cultural differences and artistic appreciation, but the presentation of culture. Thanks to modern civilization 1 19, the movie "The Battle of Changjin Lake" was released in North America. But so far, there is no doubt that the box office champion of 202 1 domestic movies is not ideal in the North American market. This is not the first time that the domestic box office champion has been snubbed in overseas markets in recent years, but if we go back in time 10 to 20 years, it was once a good business to sell China blockbusters overseas. The film market itself is an oligopoly market.
Film distribution has a huge capital cost, and films all over the world are losing money in the local market. What's more, movies from other countries and Chinese movies have to be distributed in North America or somewhere, which requires huge costs. If you can't guarantee profitability, why do you insist on large-scale distribution in North America or somewhere? Without large-scale investment, where can we get high box office?
Compared with American and Japanese animation works, China's animation pays more attention to preaching and entertainment, and likes to reason through animation. For adults, many truths are platitudes and meaningless. Cartoons such as Nezha and The Great Sage are popular in China because they deconstruct the characters and plots in traditional cartoons, endow them with the characteristics of the times and refresh people's understanding of animation.
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