What details do you need to know to enter the cross-border e-commerce Amazon operation?

When it comes to cross-border e-commerce platforms, Amazon is undoubtedly the largest and most influential in the world. Amazon is deeply favored by buyers with the service tenet of "customer is God". Many cross-border e-commerce sellers have recognized this business opportunity and have settled in Amazon for gold. Since Amazon opened stores around the world for several years, the number of sellers on Amazon platform has surged, which has also led to increasingly fierce competition. If sellers want to win more orders, they have to work harder on store operation.

The transformation of traditional manufacturing enterprises and the entry of cross-border e-commerce Amazon will certainly encounter various problems. Customized cross-border e-commerce operation services can help enterprises to quickly transform. In order to meet the needs of enterprise development, Speedtrade launched customized cross-border e-commerce operation services, providing full-process consulting cross-border e-commerce services for the transformation and upgrading of traditional enterprises, and comprehensively solving various problems that enterprises will encounter when entering the cross-border e-commerce industry. Sumaoglobal, full name of Shenzhen Su Mao E-commerce Co., Ltd., focuses on customized operation of cross-border e-commerce, global marketing and talent incubation. Amazon Amazon platform is an internationally renowned B2C cross-border e-commerce platform. Before entering the Amazon platform for cross-border e-commerce, enterprises may wish to ask themselves the following questions:

1) Commodity category and source

Amazon currently has restrictions on sales categories, and the following categories need to apply for sales rights under these categories. Currently restricted sales category:

1. Auto parts/motorcycles &; Atv;

2. Clothing, accessories and luggage;

3. Collect books;

4. Entertainment collection;

5. Industry and science;

6. jewelry;

7. footwear;

8. Sports collections;

9. Toys and games (only on holidays);

10. Watch.

If it is other than the above categories, you can apply according to the routine. In addition to sales authority, at the same time, your category choice will also affect the subsequent supply chain management. Under category, the quantity and distribution of SKUs need to be considered separately. Although Amazon is a product-oriented platform, it does not have a clear store concept, nor does it need a lot of SKUs to get traffic and exposure. But the number of SKUs will affect the choice of sales plan-individual seller or professional seller. At the same time, it will also involve the combination and distribution of products and specific product strategies.

2) Identity &; location

This is the most basic problem, but it is also the most essential problem. The first location is the factory? Or a trading company? If it is a factory, it means that the products are certain, and registering and cultivating your own brand is almost an inevitable way for long-term development. For the factory, perhaps the concept of positioning has not yet highlighted its importance. But if it is a trading company, positioning will affect a series of subsequent behaviors. Need to consider whether to run a brand simply for the factory or to cooperate with the factory to cultivate your own brand? Or simply selling goods?

In account application, it is not a big problem for factories to open stores around the world or at various sites. Amazon prefers third-party sellers with factory backgrounds. For example, if you open stores all over the world, you can also get the support and training of account managers. For trading companies, it may be a simpler and faster way to open stores directly at various sites.

3) Supply chain management

Supply chain management, the most basic will involve China warehouse or overseas warehouse. First of all, you should make a cost estimate according to your category, product size and weight, and evaluate whether to choose China warehouse or overseas warehouse. Of course, if your products are light and intelligent, such as consumer electronics and clothing, Huacang is relatively conservative in the early stage, and there are many express delivery methods to choose from. I won't go into details here, but focus on overseas warehouses.

If your category is household goods or other heavy goods, you can focus on overseas warehouses, especially FBA. You need to judge according to the size and weight of the product, and then calculate the FBA fee according to its grade. According to the author's experience, the cost of FBA is lower than that of ordinary express delivery, whether it is small oversized items or standard oversized items, or even oversized items in the fireplace. So, how low is the cost of FBA?

Taking the home & garden category as an example, the cost of sending a household product, kitchenware and mail of about 1KG to the United States is about 14.5 US dollars, the cost of FBA order processing and picking is about 2.02 US dollars, plus10.59 US dollars delivered locally, and the first express delivery cost is about 4 US dollars. It is estimated that. In addition to the cost, time is also very important, and the improvement of the buyer's experience brought by it is also huge.

Of course, it is a great challenge for the pre-market analysis and category analysis of selected products to be placed in overseas warehouses. Therefore, on the basis of market analysis, we suggest that small batches and multiple batches be put into overseas warehouses, which not only tests the market reaction, but also saves the cost and risk of warehousing control. Recently, overseas warehouses of China Manufacturing Network have launched various preferential activities from time to time, including rent-free warehouses. If you are considering overseas warehouses, you can also pay more attention to our preferential information.

4. Amazon platform rules

Amazon operations often encounter various problems, among which, not knowing the rules, regardless of the rules and not looking at the rules are great factors. For a mature platform, knowing the rules means getting twice the result with half the effort. What are Amazon's ranking and exposure rules? What are the requirements and assessment for sellers? Only on the basis of knowing and understanding these rules can there be real operation. The real operation is not distributing goods online, taking orders or replying to buyers. Instead, we use the platform rules, combine the market, have a clear aim, plan and calculate, and promote the operation with evaluation. The operation on Amazon is more about product and brand operation, creating real explosive products and industry brands. A product, from obscurity to sales breakthrough, finally drives the sales of other products in the product line, and then the brand begins to stand out and is finally included as an industry brand by Amazon. This process tests the positioning, combination, pricing, promotion and buyer's experience of products, which comes down to comprehensive operational capability. The accumulation of these comprehensive operational capabilities and experience comes down to the beginning, and it is also the familiarity and application of platform rules.