Soft text release skills

Soft text publishing skills

After a soft text is written, even if it is good, it will not spread on its own, it must be spread through a sufficient number of ways to detonate its self-propagation. We see a lot of widely circulated articles, are the parties casually in the microblogging or WeChat a hair, and then was everyone crazy spread? This is not the case, these articles crazy spread behind, either the parties involved in the hands of a large number of human resources, or spend a lot of money to buy a certain number of dissemination of the source, without these foundations, who do not have the ability to do a wide range of dissemination.

Don't believe some of the bulls who say their products are basically no promotion funds, very little promotion, relying on word-of-mouth promotion of the netizens. In itself, they have a large number of human resources, can be free for them to publicize, bulls are obliged to help each other (do not see the celebrities are each other on top of others, forwarding other people's microblogging microblogging, a celebrity has the need for a hundred celebrities to help free of charge, a lack of fame product to make a hundred celebrities to publicize their own, it is estimated that a few million dollars in costs can not be taken down).

First, the purchase of a certain base of communication points.

A pass ten, ten pass a hundred, a hundred only to pass a thousand, to reach a million, ten million level of dissemination, we need to have a hundred thousand, a million level of dissemination points, this is the most basic reason. This is the most basic reason, many bosses do not understand, their own business microblogging a few hundred people concerned, non-requested microblogging to achieve a number of how many millions of readers, how possible?

To reach a certain number of levels of communication, the purchase of communication points is necessary. The first thing you need to do is to get your hands on some of the most popular products and services in the world, and then you can get your hands on some of the most popular ones. Here only say some general things, we can be based on their own industry characteristics, flexible use.

First, buy a certain amount of paper media, mainly newspapers. Although it is said that the role of the paper media is getting smaller and smaller, but, so far, it still has a certain influence, especially for some vertical industries, in the paper media to do soft text, the effect is better. Secondly, the article on the paper media will also be reproduced by the network media, many portals, especially local portals and newspapers signed a content use agreement.

In general, the paper media soft article is charged according to the number of words, the cost of 1 yuan to 20 yuan / word, a small number can be charged according to the size of the page.

In the specific media selection, different industries, different products, the gap is very large, here can not be unfolded to say, interested in knowing that you can communicate privately. The number of media selection, the first soft text should not be released too much, 5 or so, the experimental effect, and then based on the effect to determine the number of subsequent releases.

Second, immediately after the paper media, the purchase of network channels of media, including portals, local sites and vertical sites. First, the population covered by the paper media is, after all, limited; second, the paper media's 'secondary dissemination capacity is lacking, especially the local paper media. If the quality of the article published in the portal is high enough, it will be reprinted by a large number of small and medium-sized websites. In China, valuable news is still very scarce, a large number of small and medium-sized websites can not find valuable news, those I am waiting to reproduce the news on the portal.

One thing in particular to emphasize, be sure to choose a trustworthy third-party platform to buy media, specifically those platforms will not say, save the suspicion of advertising. Also, do not buy the kind of 500 yuan sent to the four major portals of the soft text. This kind of soft text in the website home page and channel page have no link entrance, that is to say, in addition to directly enter the soft text of the URL or in the search engine input soft text title, you can not find this article on the network. At least to buy the channel page has the entrance to the soft text, it is best to buy the home page of the soft text, although the price is expensive, but effective.

Third, in the social media to further purchase dissemination points, mainly microblogging, WeChat can be targeted a small number of options. To maximize the effect of dissemination, there is still action on social media. Posted on social media, there will be a large number of ordinary users to help you spread.

Depending on the product characteristics and style of the soft text, choose a certain number of suitable V forwarding article; or let them comment on the soft text. Note that it is best to set up several versions of the comments, both positive and negative, must be able to cause the netizens of the debate.

Choose the channel of V, either through the official channels of microblogging, you can also choose a third-party platform, both have their own advantages and disadvantages, you can choose to choose.

Second, further expand the point of dissemination

The above two steps are completed, basically has completed most of the dissemination of the effect has been achieved, not to say that the whole network can be hot, but also at least in the network of hot fried for a while. With the red-hot heat, through the operation of this step, you can further tap into some of the communication potential, if you do enough creative and strong, and even form a second wave of communication boom.

This step is mainly their own internal operation, to be released in a variety of free channels to spread the second time, channels, including forums, posting, own a variety of accounts. The information itself has been red-hot, released in these channels will also be focused on attention and discussion, and will trigger the second reprint of these channels in the netizens. In the forum, the second role of the bar release is to be able to give the soft text to create some human momentum, you can publicize the soft text has gained a large number of netizens to pay attention to.

This step, there is a very important channel is microblogging and WeChat, in these two channels of operation does not mean that the soft text is only released to the microblogging WeChat account, but will be the soft text of the information (not necessarily the soft text itself, including the soft text of the different comments on the analysis, pay attention to the comments to be multi-faceted, positive, negative, inane, nonsensical, and so on) as much as possible to send to the channel of the relevant big V, the purpose of doing so is to let more people notice our soft text (V is actually a great lack of dissemination of content, they are often looking for good topics, but also a headache lack of topics, if our soft text is attractive enough, they out of their own interests, they will take the initiative to disseminate). Think about it, if through this step, can have a few million or even ten million level fans of the big V forwarded our soft text, the spread of the effect will increase how much.

Operation of this step, the need for two points, first, by the implementation, can not be randomly sent to a few people even if, to be sent to hundreds of thousands of V, so as to improve the probability of being seen (to send them too much information, at any time, will be buried, so rely on the number of, to improve the probability). Second, rely on skills, including writing skills and sending skills.

Third, continuous follow-up

Through the above two steps, a beautiful soft marketing is done. However, now the information is extremely explosive society, and then creative soft text can not circulate for a long time, will soon be drowned in the vast amount of information, and will soon be forgotten by the majority of Internet users.

This means that the spread of a soft text is limited, can only play a short time to attract attention to the effect. To make the soft text really play a big marketing effect, or want to achieve the effect of brand publicity, we have to continue to follow up, that is, uninterrupted release of soft text, in a soft text after the disappearance of the effect of soft text, continue to launch another soft text to the effect of pick up. The result of this continuous follow-up is not 1+1=2 effect, but 1+1>N effect.

Under normal circumstances, a wave of soft marketing to continue to follow up on the 4 to 5 soft, each soft to follow up on the content, can not break open, after the article to take advantage of the effect of the previous article, and amplify the effect of the previous article. To do this, the need for good planning in advance of the soft text, from the content to the release on the plan.