What does Taobao information flow advertisement mean?

Taobao information flow advertisement refers to the advertisement inserted in the friend dynamics of social media users, or in the content flow of information media and audio-visual media. At present, the e-commerce industry is an industry with good information flow platform delivery effect, especially the newly emerging second-class e-commerce delivery method. By promoting explosive goods, instant advertising transactions can be realized.

1. What does Taobao information flow advertisement mean?

Information flow advertisement refers to the advertisement inserted in the friend dynamics of social media users or in the content flow of information media and audio-visual media.

At present, the e-commerce industry is an industry with good information flow platform delivery effect, especially the newly emerging second-class e-commerce delivery method. By promoting explosive goods, instant advertising transactions can be realized.

Some head start-up companies got nearly a thousand orders through second-class e-commerce in one day, and the order volume soared in a short time.

2. What are the advertising strategies of Taobao Information Stream?

1, creative material

There are many goods in Taobao, so it is impossible for everyone to put them in the information flow advertisement. So everyone needs to choose the right products as marketing materials, so that these products can replace other products in the store.

In general, the information flow is not limited to the display of commodity graphics and details pages, but also can be promoted through short videos, live broadcasts, light applications and other different scenarios.

Therefore, in terms of materials, we must try our best to pursue richness and novelty, so that materials can bring clearer visual impact to users and attract more users' attention.

2. Rational use of materials

After selecting the material, everyone needs to give full play to their imagination and think about how to make the material shine in the information flow advertisement. Everyone can make proper use of the smart creativity of the Creative Center.

It relies on artificial intelligence, according to the characteristics and scenes of consumers, and intelligently chooses creative copy, which greatly improves the efficiency of creative materials.

3. Clear marketing ideas

On the premise of enriching creativity, we also need to have clear marketing ideas, which can be combined according to different consumers and different marketing scenarios. For example, we need to target young women.

Then the traditional marketing material may be the goods that the public likes better, but the information flow advertisement is different. You can use articles.

Or with the help of the publicity and endorsement of stars, it will bring better experience to users and make it easier for consumers to have cognition and interest in goods.

4. Proper delivery.

After attracting users' attention and goodwill, how to place advertisements is a problem that everyone needs to consider. Taobao information flow advertising can actually be combined according to the characteristics of consumers and the selling points of products.

Then give some preferential efforts, or launch activities to let consumers advocate sweetness and naturally buy goods from Taobao shop voluntarily.