What are the gaps in e-commerce marketing of agricultural products? Where is the innovation?

The gap in agricultural product sales can also be said to be a short board. Innovation lies in slowly groping for practice. Many agricultural products are short of electricity for sale.

Logistics timeliness cannot be guaranteed.

Many agricultural products will change their original taste within a few days after picking. This requires logistics, and express delivery must ensure timeliness. Take litchi as an example. After it leaves the tree, its taste will change in about three days. This requires aging and constant temperature in the process of sales and transportation. Otherwise, there would be no "laughing all the way, no one knows it's litchi." Such a famous sentence through the ages. At that time, only the national strength of the Tang Dynasty Empire could guarantee this restriction. The cost of such agricultural products in electricity sales will increase a lot. So it will be a little high in the hands of consumers.

Take Boxma Xiansheng as an example, with his back against the big tree Alibaba. I haven't made any money yet. The distribution of fresh agricultural products has always been a shortcoming of agricultural products sales. In addition, some agricultural products can be planted in a large area of the country. If they are sold by electricity, the logistics cost will increase, leading to high prices. It is also difficult to solve the sales problem by selling electricity.

Personally, I feel that the root of telemarketing lies in the acceleration of logistics, and everyone can become a company like SF Express and Jingdong Logistics. Electronic sales of agricultural products will have a good development.

Personal opinion, welcome to exchange!