How hotels implement personalized service

1, the establishment of the guest history file, grasp customer demand. Only truly grasp the needs of customers, in order to provide guests with satisfactory service, in order to improve the competitiveness of the hotel.

2, establish internal marketing and marketing concept. To do a good job of hotel management, need the cooperation and support of other departments, that is, to do a good job of "internal marketing" work.

3, the use of emotional service. The hotel's emotional service is to ask the waiter in the process of guest service to heart service, to let guests feel the staff's service is sincere, is from the depths of the heart.

4, grasp the details of service. High-quality hotel services need to focus on the details, the details in place can often give guests a deep impression.

Expanded

Disadvantages of the implementation of personalized services:

1, personalized service implementation of the initial period, because some conditions are not yet available, may increase the cost of production and transaction costs, resulting in the rise of the total cost of ownership, will affect the economic efficiency to a certain extent;

2, personalized service Subject to the constraints of personal information protection, enterprises can not require customers to provide very comprehensive personal information, otherwise it will cause resistance, the results can only be counterproductive.

3, increasing the complexity of the work. Personalized service to each customer as a separate market segment, so for enterprises, a large group of consumers tend to make the marketing staff overwhelmed, the phenomenon of losing sight of the other inevitably exists; and enterprises to take care of all the customers, will inevitably make the work very complex, marketing service network will be a serious test.