Master Plan of the First Shanghai Baoshan District Food Culture Festival

Master Plan of the First Baoshan Food Culture Festival

Following the successful holding of the 4th Shanghai Baoshan International Folk Art Festival in Baoshan District in 2004, the first Baoshan Food Culture Festival was held in Baoshan in May 2005. At that time, the first Baoshan Food Culture Festival will display new images and food culture and carry out regional exchanges and cooperation through the stage of the food festival; On the other hand, we should constantly sum up the experience of holding festivals, break the traditional way of holding exhibitions and performances, let Baoshan people blend in, truly achieve the effect of "people-oriented, people-oriented" and create a festive atmosphere of "eating people"!

The purpose of holding the first Baoshan Food Culture Festival is to promote Chinese food culture, build a harmonious society, enhance regional competitiveness, prosper regional culture and market, and meet the growing cultural and material needs of consumers.

I. Purpose of the event

Through the festival activities, people can learn more about Baoshan District under the guidance of Theory of Three Represents, take the "three changes" proposed by Baoshan District Government as the goal, embody the purpose of "people-oriented" and "food is the most important thing for the people", show everyone the changes in Baoshan District in recent years, and enrich the life content of the broad masses of people.

Second, the activity time

May 2005 1 day-May 30, 2005, as one of the "May Tour" activities in Baoshan District.

Third, the principle of activity.

Safety first, public participation, decent and relaxed, and everyone is happy.

Fourth, the selling points of activities

Themed, popular, characteristic and interactive.

Verb (abbreviation of verb) activity concept

Participate in and experience the beauty of life.

The theme of intransitive verb activity

Feel happy and release passion.

Seven. Activity organization

Organizing Committee of the event (Baoshan District Commercial Committee, etc.). )

1, institution;

2. Division of work;

3. Coordination and contact;

4. publicity;

5. Safety.

Eight. Activity content

(1) preparation period

1, hold a press conference to convey the purpose, principles, selling points, ideas, themes and other information of the first Baoshan Food Culture Festival, and arouse the attention and support of the whole region and even the whole city.

2. Organize the bidding of advertising companies and public relations companies, strictly market-oriented operation, and optimize the co-organizers.

3. Strengthen external contacts, coordinate cooperative relations, solve title sponsorship and ensure basic expenses.

4. Collect logos, mascots, image slogans and songs of the first Baoshan Food Culture Festival from the society through newspapers.

(2) Holding period

Food is the most important thing for the people, and the food culture is displayed.

1, Opening Ceremony (day or night)

Theme: Create life, create joy.

Mode: the main venue interacts with the sub-venue, making it short, meaningful, beautiful and enjoyable.

Form: The main venue is located in Baoshan Cultural Center Square, and the sub-venues are located in various food streets and Baoshan Linjiang Park. The sub-venues are "strung together" by floating floats.

Content:

(1) main venue-opening ceremony, guest congratulations, Baoshan District folk art performance, old waist drum team, Shanghai dialect performance, etc. Colorful motorcades set off in Baoshan along Mudanjiang Road, Shuangcheng Road and Haijiang Road, and were broadcast live on TV. After the ceremony, the guests boarded the revolving restaurant on the 8th floor of the Yangtze River Estuary/KLOC-0 to enjoy the river view and the scenery of Pudong on the other side.

(2) Each venue interacts with the main venue, with guests giving congratulatory messages, beating gongs and drums, dancing dragons and lions, singing and dancing, etc.

(3) The colorful motorcade is divided into several groups, starting from the main venue and various venues, marching according to the pre-arranged route, and finally gathering at the main venue of Baoshan Linjiang Park in May for on-site publicity. (After that, there will be activities on the floats every day. ).

2, restaurants, hotels, hotels signature dishes display (the first level)

Theme: Delicious and colorful.

Mode: Set up fixed exhibition areas in hotels and guesthouses in Baoshan District, and take the first Baoshan Food Culture Festival as the propaganda theme to display its signature dishes.

Form: Show the brand and its cultural image through the finished dishes.

Content:

(1) The physical art form of dishes;

(2) Cultural display of dishes;

(3) Main production methods;

(4) the instrument posture of the service personnel.

3. Promotion of Food Culture Festival (Grade II)

Theme: happier and more relaxed.

Mode: All restaurants, hotels and guesthouses in Baoshan District can apply to participate in this activity.

Form: preferential price, through holiday promotion.

Content: During the first Baoshan Food Culture Festival, all consumers will enjoy a 20% discount. In addition, restaurants, hotels and guesthouses in Baoshan District will spend all the meals in 300 yuan during the activity, and they will be given VIP cards when they check out, and enjoy a 20% discount for future meals.

4. "Eat in Baoshan" May Night (Level 3)

Theme: Eat in Baoshan, drink beer at night and watch the river view at night.

Method: Inviting the production units of special dishes to participate in the competition, and striving for the sponsorship of beer enterprises.

Form: Set up an outdoor temporary store on the riverside of Baoshan Linjiang Park, operate in the mode of "mobile truck", and combine the festive atmosphere of "May Tour" in the park to satisfy people's feelings of watching the river view and the dam at night, so as to achieve the festive effect of "no carnival, better than carnival".

Content:

(1) adopts the mode of "moving van";

(2) The participating enterprises define their business premises in a simple way;

(3) Insert colorful flags and eye-catching brand flags around the business premises;

(4) Consumers can dine at the price of per person 15 yuan (or at different prices according to the actual situation).

5. Baoshan Angel Image Contest

Theme: fresh, simple and charming.

Mode: All women aged 16-26 who were born in Baoshan area can sign up for the competition and invite relevant brand enterprises to name their names.

Form: viewing, evaluation and TV communication.

Content:

(1) In the intelligence test, in addition to the conventional selection methods, questions about food knowledge and cultural anecdotes in Baoshan area are also given;

(2) The Organizing Committee of the first Baoshan Food Culture Festival was jointly organized with Baoshan, Baosteel TV Station, local newspapers and other media;

(3) This activity is intended to be the highlight of moving guests.

6. Fun activities of float team

Theme: Move and be happy.

Mode: participating enterprises and advertisers contribute money, professionals make it and act together.

Form: Display Baoshan brand image through floats, expand the scope of festival activities, shape the overall image of food culture festival, increase the atmosphere of festival activities, and satisfy citizens' enjoyment psychology.

Content:

(1) The "Happiness" brand motorcycle team opened the way and slowly marched with floats with different publicity themes to publicize the atmosphere of the promotion activities.

(2) The cost of floats should be controlled within 20,000 yuan, and brand enterprises can identify 1-3 vehicles;

(3) Floating brand enterprises define their own themes, unify their models and make them by professionals;

(4) Except for the main road sections, make every effort to arrange travel and entertainment according to the application of each unit.

7. The first Baoshan Food Culture Festival Forum

Theme: Baoshan development and gourmet culture.

Mode: conference, newspaper essay.

Form: Professionals attend the meeting and citizens participate in paper writing.

Content:

(1) Invite relevant government leaders, experts and scholars, and representatives of various enterprises to participate in the seminar, and the results of the forum will be compiled into a book;

(2) Hold prize-winning essay-writing activities in relevant newspaper columns, which will be named by the enterprise. Tentative name: "××× Cup" Me and Baoshan Food Culture;

(3) Awarding prizes to the winners at the summary and commendation meeting.

8. Closing ceremony

Theme: Feel happy and release passion.

Mode: Performing in Baoshan Gymnasium, assisted by colorful motorcade.

Form: Invite enthusiastic folk art performance groups and professional art groups in Baoshan District to add interest to the closing ceremony and let people feel the joyful atmosphere brought by Baoshan Food and Culture Festival.

Content:

(1) guest closing remarks;

(2) Performances by performing groups;

(3) After the performance, the host announced the closing of the first Baoshan Food Culture Festival.

Nine. Other activities

1. It is suggested that the opening and closing ceremonies should be combined with the theme of May Garden in Baoshan District to highlight distinctive features.

2. The colorful motorcade can be set up by affiliated enterprises and catering enterprises in Baoshan District, representing the overall image of catering in Baoshan District.

3. Enterprises participating in the activities in the main venue and sub-venue should pay attention to the linkage of activities, interact hand in hand, and cooperate with the activities in this venue.

4, the main venue, the venue to the advertising company bidding, by the successful bidder to implement the funds and layout of the venue; The organizing committee shall coordinate and accept the goods according to the requirements of site layout.

5. The production requirements of floats are high. In order to achieve the rendering effect of lanterns, professional units must be invited to make them.

6. Baosteel General Factory is the city name card of Baoshan District, and it should be leveraged, integrated and mutually beneficial, reflecting the characteristics of "one industry is particularly strong and multiple industries coexist" in Baoshan District.

7. Market-oriented actions should be taken for the performance of the closing ceremony, and the organizers should be implemented through bidding.

8. Do a good job in organizing implementation, task implementation, funding implementation, publicity expenses implementation and safety implementation.

9. The first Baoshan Food Culture Festival will award the "Happy Messenger" award to the units that actively participate, perform well and reflect well, and there will be no other awards. Awarding awards at the summary and commendation meeting.

10, the organizing Committee will set up a branch (based on the food street and the sub-venue) to win the support of local government departments and strive to make consumers "feel joy and release passion".

(Note: This activity plan has been filed by Baoshan District Government and District Commercial Committee)