How to publicize the training program well

Through a lot of research, enterprises try their best to design training courses that meet the business needs of employees. The training manager thinks that the student union attaches great importance to it. Unexpectedly, students don't even know the training place and content. This shows that training programs, like products, need pre-publicity and internal marketing to improve their popularity and gain wide recognition from students. How to publicize the project well?

First of all, determine the publicity content.

Let students know the tonality and objectives of the whole project in advance, so as to avoid that after the project starts, students find that the content is different from what they think, which will affect the learning effect. In addition to the project background, project theme, target students, project arrangement and students' benefits, we should also pay attention to the publicity of previous students' feedback, and their comments and recommendations will make the project more popular. Let students feedback the content, which can not only improve their enthusiasm, but also enhance their interest in learning.

Second, design scenes to attract students

Essentially, people are quite indifferent to things that have nothing to do with them. Only by linking the training program with the students will they care. Therefore, training managers can use this as a starting point to publicize and tell students what problems can be solved and what benefits can be obtained through training courses.

Pay attention to the relevance between the course and the students when publicizing. This also requires training managers to clearly describe the problems that students are facing when writing propaganda copy, so that they know that this course is to solve their problems. For example, "Why can't your grades always improve?" Hit the user's pain point in one fell swoop, attract the student's attention and arouse his interest.

At the same time, when doing project promotion, don't describe the course content in a dry way, but design a scene that can attract students according to the specific training theme, so that students have a sense of substitution. For example, in the communication course, you can design such a scene on the poster, where sales introduce products to customers, customers reflect indifference, and sales calmly respond.

Third, broaden publicity channels.

There must be many channels to promote this project. Sending an email can't have a sense of accomplishment, so we should broaden the coverage and deepen the publicity effect in various ways.

Offline publicity:

Post or scroll on billboards, electronic screens and cultural walls throughout the company. It is better to use the conference activities attended by project stakeholders to carry out infiltration publicity, and it would be better if relevant senior leaders could be invited to publicize the project.

Online promotion:

OA, email, official account of WeChat, internal forum, etc. You can also make full use of Internet tools, such as adding some interactive portals to H5 posters, registering in advance, voting and researching, and improving the aesthetics of publicity materials. You can know everyone's attention through the number of people participating in the interaction, or you can share it with friends and call on everyone to forward it, killing two birds with one stone.

Doing a good job in the preliminary work of the training program can create a learning atmosphere in the company and let the students enter the state in advance. Through publicity, remind students of the training progress and the contents that need to be prepared in advance. Students may think about the topic of their case and search for relevant information in advance, so that there will be no situation that the project is about to start and many people don't know the training theme.