The disadvantages of the traditional marketing model of the traditional marketing model

1. The basic idea of the traditional marketing model is market orientation.

In the traditional marketing model, the first thing an enterprise does is to conduct a market survey and use it to determine the target market and the marketing strategy mix, and then concentrate the available resources of the enterprise in order to satisfy the customer as much as possible and make the customer satisfied. But it ignores the impact of customer immaturity and the limited resources of the enterprise on marketing. Customers sometimes just have an idea and want manufacturers to provide solutions to problems. The acceleration of market changes and the increase in product variety require manufacturers to integrate a variety of resources and seek a multi-***win marketing model, so as to meet the diverse needs of customers. Therefore, the establishment of the realization of user value as the goal-oriented open marketing, is the reality of the enterprise's choice.

2. The cost of traditional marketing model to meet the market's individualized needs is too high.

Traditional marketing puts special emphasis on selecting the right target market and tries to obtain the largest possible sales revenue with limited market network construction cost, but it is greatly challenged in marketing practice. Traditional markets are limited by geographic conditions and transportation, and it costs a lot to build an extensive market network. One of the important uses of capital raised by many listed companies in China is to realize the large-scale expansion of the market network, which is evident in its costly nature. Usually, the key to reduce the average cost of enterprises is to increase sales, and the inevitable choice of enterprises to increase sales is the differentiated marketing, however, the differentiated marketing and lead to the enhancement of operating costs. In the modern market, product diversification, demand for personalized trends continue to strengthen the traditional manufacturing model for each customer to provide personalized products is very high cost, so many customers rejected the demand for personalized products.

3. The traditional marketing model to meet market demand for a long time, slow.

Modern market competition is the competition of time and speed. The traditional concept that the enterprise's development and sustained profitability by the constraints of market development and manufacturing capacity. In the age of knowledge economy, the development and sustained profitability of enterprises are mainly constrained by the time and speed of meeting market demand, i.e., the time and speed of identifying customer needs, market opportunities, and transforming them into a portfolio of products and services. The traditional marketing process involves the development of a conceptual product, then the manufacture of samples, then the trial production of the product, and finally the marketing of the product. As a result, it takes a long time and is slow to meet market demand.