How to design a good logo?

Method 1: Full Name Combination Method

This is by far the most common and practical method of logo design, representing logos such as Taobao and Tmall. The advantage of designing a corporate logo directly with the brand name is that after the logo is released, it can directly strengthen the consumer's awareness of the brand, so that consumers can quickly remember your logo and brand. At the same time, using the brand name directly to create a LOGO can also avoid duplication, infringement and many other troubles.

Method 2: Element Replacement Method

This kind of LOGO design is very common in traditional brands. Modern businesses and companies are not good at replacing elements. When they design their logo, they replace their brand with another ****same element so that their brand can be associated with this element as well. With the combination of the symbolic element graphic and the name font, this design feels tough and energized and is more suited to a male brand.

Method 3: Cultural Integration Method

This kind of LOGO design method is often used in enterprises or companies with distinctive regional cultural characteristics, such as tourism companies and cultural companies. This kind of LOGO is characterized by rich personality and humanistic ideas, and has a good effect on enhancing the brand tone.

Method 4: Symbolic Expression

This LOGO design method mainly adopts media techniques that have some connection with the content of the expression, such as graphics, elements or colors. The creativity of the communication media to express the abstract connotation in a figurative way. A common logo is Unilever, a U filled with various symbols. But designing a logo in this way requires understanding, categorizing, summarizing and outlining the meaning behind the brand. This is how to extract the representative symbolic elements and design the logo.

Method 5: Color Matching Method

This LOGO design method is widely used in the Internet field, which has a certain modernity and visual impact, mainly because the Internet people are relatively young, so they prefer LOGOs with a strong visual impact.

The design of this LOGO requires a strong aesthetic ability and color matching ability. At the same time, because the LOGO has a modern sense, it needs more abstract things to replace the corporate brand, so that the LOGO can convey the mood and tone of the corporate brand.