Business plan of boutique jewelry store

Since ancient times, people are no strangers to the concept of jewelry, and the emergence and development of jewelry has gone through a long historical process. From primitive human body ornaments to modern ornaments with different styles, ornaments have developed with the development of human civilization. The following is my business plan for the boutique jewelry store for your reference. Welcome to read!

Business plan of boutique jewelry store 1

Entrepreneurship background

According to the investigation of China women's jewelry market by domestic authoritative organizations, the per capita share of women's jewelry market in China is less than 5%, while that in developed countries is generally around 45%, and the highest in Tokyo is 98%. According to experts' prediction, the consumption rate of female products in China is increasing at an annual rate of 19%, especially among students at school. With the development of society, the demand for accessories is getting higher and higher, and the huge market space that can be expected is in sharp contrast with the poor market share. At present, there are not many products that can satisfy consumers, and the products and storefront forms on the market are also uneven. Therefore, the market development space of jewelry industry is very large.

Project overview

Personalized jewelry stores originated in the United States and are popular in Japan, which means unique, more professional and more creative jewelry stores. Today, when shops are flying all over the sky, personality is the soul and life of shops. Because students have a great demand for ornaments, we will mainly sell students' ornaments, provide various ornaments that meet students' requirements, supplemented by toys and various home decorations, and provide various toys and personalized decorations.

market analysis

China is a country with a large population. With the development of China's economy, people's requirements for life are getting higher and higher, especially for children's novel toys and ornaments. The requirements of primary and secondary school students for ornaments are no longer beautiful, simple and cheap, but also novel. Girls love beauty. Most girls have long flowing hair, and the headdress flower has become their essential jewelry. Generosity and beauty have naturally become their minimum requirements for jewelry. Speaking of toys, every child has them. Most girls among college students like toys. After investigation, many girls will spend 30%~40% of their total money on accessories, which is a good market. However, because there are many jewelry stores and the competition is great, we must provide the latest exotic jewelry, the most personalized jewelry and the best service in order to develop in this market. Therefore, we provide opportunities for them to learn to make all kinds of jewelry by themselves, so that they can not only feast their eyes, but also experience the fun of making jewelry by themselves!

market environment

There are many advantages to opening a shop online, the most important of which are the following outstanding advantages:

(1) Low investment, quick recovery and indifferent inventory, so it is especially suitable for small shops and individuals to start businesses online.

(1) From the perspective of start-up capital, the traditional ground store opening, facade rent plus decoration fee, and the first batch of purchase funds need at least tens of thousands of start-up capital. But the start-up capital needed to open a shop online is much less. According to our plan, as long as you have a computer with Internet access and your diligence (managing your own website), you can open a shop! Online stores are much lower than ground stores of the same size. On the internet, there is no need to increase the rent to increase the business area, and there is no need to increase the cost to extend the business hours.

(2) From the perspective of liquidity, the purchase funds of traditional shops range from several thousand yuan to tens of thousands of yuan, while online shops do not need to press funds, and they can purchase goods with orders.

company introduction

1, the company's business purposes and objectives

Companies adhere to the integrity-based, customer interests first business purposes. We will always pay attention to customer needs, take the company website as a platform, pay attention to customer feedback information, and provide customers with various consulting services. And market-oriented, speed up the upgrading of products, so as to ensure the quality and fashion of our jewelry and meet people's desire to pursue individuality, simplicity and fashion. Relying on small profits but quick turnover, running smoothly, relying on quality and design, earning customer recognition, this is our way of operation. I believe that with the efforts of company members, our products will win a good reputation, and at the same time, they will help customers create a warm and comfortable home atmosphere. Achieving a win-win situation for both the company and customers is our goal!

2. Company profile

(1) Company Name: Nishang Jewelry

(2) Business scope: all kinds of headdresses, toys and home accessories, such as wall hangings, vases, fabric cushions, ceramic paintings, ceramic vases, carpets, electrical appliances, etc.

3. Company management

(1) management thought: under the guidance of quality management theory, people and products are required to constantly improve, learn and grow, and at the same time, business processes are thoroughly reconsidered and redesigned, so as to make a major breakthrough in performance measurement standards and complete enterprise reengineering. The company adopts a networked hierarchical management system, which unifies stability and change, centralization and diversification.

(2) Management team: with the general manager as the management center, there are product service director, marketing director, website technical director, financial director, jewelry designer, etc.

(3) Management decision-making: hold a company meeting with the general manager as the core and the heads of various departments to discuss the company's related affairs. The general manager has the highest decision-making power when it comes to the choice of the company's strategic direction, the determination of the independent labor scope and boundary of different work units. While emphasizing unified command and a certain degree of centralization, enterprise management also pays attention to decentralization. The front-line personnel in the work unit, that is, the heads of various departments, have the right to independently handle possible emergencies within the scope of the company's strategic parameters.

Market and competition

According to the development of society, since most families now have only one child, this child will naturally be loved by everyone, and there will be competition between parents because they love their children. Of course, all kinds of children's toys will also pursue innovation, so the company will launch the latest toys to meet the requirements of parents. For students who can control their own money, buying exquisite ornaments is also a kind of competition for them, and higher cost performance can better reflect their pursuit, so the company will have a great market.

Now most boutiques are storefront stores. In order to earn store rent, many shops will raise product prices to make profits, and our company will clearly mark all goods. Because our company is an online shop, there is no storefront fee, so the price of goods is naturally lower than the market price. Customers can decide whether it is worth buying online by comparing prices online. This is the competitive advantage of our company with other market stores!

Judging from the development of network, most families now have computers. Shopping online is much more convenient than going to the market. Shopping in the market should not only consider whether it is crowded, but also worry about whether we will meet thieves, so that we can't choose our favorite items wholeheartedly. As an online shopping company, our company will not be crowded in the market and will not worry about our wallets. In addition, our company is cash on delivery, and customers pay only when they are satisfied with our products, so that customers can feel more at ease when buying products in our company and don't have to worry about being cheated.

marketing management

Honesty, fashion, loyalty and exquisiteness.

? Brand connotation of nishang ornaments

According to market analysis, market competition and the company's business objectives, the company has determined its own brand marketing strategy, which is mainly divided into three stages. In the first stage, I spent a year building my own brand image online. This stage is mainly based on? Exquisite, beautiful and generous? Carry out publicity and planning on the theme, create a brand-new corporate image, let consumers know about our brand, pay attention to our brand and fall in love with our brand. The second stage is to establish brand integrity in the publicity stage, increase brand connotation on the basis of brand trust, strengthen brand imagination, and put? Honesty, fashion, loyalty and exquisiteness? Integrate into the brand. In the third stage, we will make our brand fashionable, let people know more about and trust our brand, and then build a free experience base station. We will hire specialized designers to give lectures to consumers who like jewelry design, so that customers can feast their eyes. Full? Shoufu

At the same time, Nishang Jewelry Store has formulated a more detailed marketing strategy, which is divided into three stages. First, the establishment period of the company's image and the introduction period of the products: using the network as a tool to vigorously promote the image of the company's products; Second, the company's image growth period, and product growth period: mainly through online publicity, supplemented by media advertising; Third, the company's image maturity and product maturity: through the first two stages, the company's image has been basically established in people's minds, and people are relatively familiar with products. In this case, extensive relationship marketing network publicity is used to expand brand awareness and influence and strong brand effect. According to different stages, the company will adopt different marketing methods for extensive publicity. In addition, the company will adhere to the brand road, establish brand strategy once, strengthen brand strategy and extend brand strategy. Among them, the establishment of brand strategy is the key stage. After completing the corporate image design, the company will gradually establish a good brand image through various publicity activities.

Risks and countermeasures

Advance despite difficulties, slow and steady, and persevere.

? Management attitude of nishang ornaments

Market economy is bound to have both risks and benefits. What Nishang ornaments should do is to avoid risks scientifically and formulate correct countermeasures. We think there are mainly the following risks: first, market risks, mainly the question of whether our products and services can be accepted by the market. Strict market research and scientific data analysis can help us reduce this risk, but it mainly depends on our sensitivity to market changes and our grasp of market opportunities. Market refinement and product positioning accuracy are the key. Second, management risks are mainly management problems caused by decision-making mistakes and enterprise scale expansion. The countermeasure of this risk is that decision makers must pay close attention to the industry trends, enhance the execution of enterprises, and use appropriate management listening and mode to transform human resources into strategic departments of enterprises. Third, financial risks. Although the company has no window rent, there are still financial risks, mainly because improper financing methods may imply traps. To resolve such risks, we must pay attention to the choice of debt when raising funds. Fourth. Network risk, the company is built on the network, but now there are many network hackers, and the network system is likely to be attacked. Once the network system is attacked, our enterprise will be paralyzed. The strategy to solve this risk is to pay attention to the maintenance of the network system, check and maintain the network system regularly, and ensure the normal operation of the network system, so as to achieve the integrity of consumers and win their trust.

In the attitude of being responsible to customers, we analyzed the possible risks fairly and objectively, and put forward the corresponding solutions. Advance despite difficulties, slow and steady, and persevere? It is the adventurous attitude of Nishang Jewelry.

Business plan of boutique jewelry store II

I. Project background.

Nowadays, people are gradually stepping into a well-off and enjoyable life, and people have higher and higher requirements for aesthetic life. Jewelry has become an indispensable tool for people to beautify their lives, especially in the eyes of women. According to the investigation of China women's jewelry market by domestic authoritative organizations, the per capita share of women's jewelry market in China is less than 5%, while that in developed countries is generally around 45%. According to experts' prediction, the consumption rate of female products in China is 1 per year. At present, there are not many products that can satisfy consumers, and the products and storefront forms on the market are also uneven, regardless of good or bad. Therefore, the market development space of jewelry industry is very large.

Two. Project overview.

As the saying goes:? Travel around the world politely? Don't blame many people? Personalized jewelry has opened the luxury consumption market in China. Personalized jewelry store originated in the United States and is popular in Japan, which means a jewelry store with unique style, more specialization and bright creativity. Today, when shops are flying all over the sky, personality is the soul and life of shops. In order to be different from ordinary women's jewelry stores, we will take women's jewelry, hand-woven handicrafts, holiday gifts and other small household accessories as our business items, take professionalism and personalization as our leading concept, and take ordinary consumers as our customer base. We will adopt the mode of online operation, set up our own jewelry store website, and adopt? One stop? Sales to maximize operating profit. The idea of running a jewelry store stems from my strong interest in personalized jewelry, holiday gifts and craft gifts, as well as the attraction of the huge development potential of the jewelry industry. I hope my product? Female jewelry can add luster to your warm home, and holiday gifts can add more joy and create a romantic atmosphere.

Three. Product advantage.

This product series integrates innovation, novelty, decoration and leisure. The ornaments hanging directly on the wall take up no space, look antique, keep the original flavor of the ornaments, and complement each other with the interior decoration, which is amazing. It is the first choice for holiday gifts and life decoration. Its design is natural, concise, fresh and fashionable. Popular and individual? It creates a good living atmosphere for you. You can hang some trinkets in the right place at the right time and live a happy life. This is the wisdom of life, let your wisdom light up your life! Features: hanging on the wall does not occupy space, combines style and emotional appeal, is simple and fashionable, has strong decorative appearance, has great market potential, is absolutely cheap and excellent, and is worth the money.

▲ New: The new trend of decoration is unique and bright.

▲ Odd: Handicrafts are wonderful.

▲ Special: Unique holiday gift, giving you a different holiday.

Four. Personalized jewelry products.

1. Variable porcelain doll, 2. Couple color-changing luminous cup, 3. Crystal glass ball,

4. Magic multipurpose pen holder, 5. Various small pendants, 6. Carpet,

7. Electrical equipment, etc.

Verb (abbreviation of verb) target consumer group.

The consumer groups of personalized jewelry stores are targeted at female consumers, with urban fashion girls, occupations and female students as the main consumer groups. At the same time, different festivals will be the best sales opportunities.

6. Precautions for opening a store.

1. Key points of site selection: large passenger flow is the most important, and the source of tourists is the fundamental guarantee. Busy streets, downtown areas and schools can all be considered.

2. Decoration principle: (1) In-store: It should reflect women's feelings and create a soft and exquisite atmosphere for women. At the same time,

We should also feel at home, giving people a brand-new sense of closeness.

(2) Outside the store: it should be eye-catching, with strong visual impact and attractive, so that consumers can see it at first sight.

I wanted to come in and buy things at the first sight, which aroused enough goodwill from consumers.

(3) Name of the store: novel and peculiar, close to consumers' life, in tune with the overall decoration style.

3. Jewelry placement: Jewelry placement should not be too crowded but not too empty. It is necessary to make full use of space, but also to match chic and ingenious; It is best to put the latest accessories in a conspicuous position with instructions, or use special counters for unique publicity.

7. Store location.

The consumer of jewelry stores is women, so it must be in a place with a large flow of people, so I choose xx District, which belongs to the center of the county and is the place with the largest flow of people. Most women and young people like it.

Boutique jewelry store business plan 3

Project overview

Today, when shops are flying all over the sky, personality is the soul and life of shops. In order to be different from ordinary women's jewelry stores, we will take wall hanging, rattan containers and other home accessories as business projects, take professionalism and personalization as the leading concept, and take ordinary consumers as the customer base. We will adopt the mode of online operation, set up our own jewelry store website, and adopt? One stop? Sales to maximize operating profit. With the help of electronic interactive platform, we will comprehensively improve the listing speed of product supply and marketing chain, replenish goods in time, and fully communicate with customers. The idea of running a jewelry store stems from our own strong interest in personalized jewelry and home decoration, as well as our attraction to the huge development potential of the jewelry industry. We want our products? A rattan vase, a Thai wall hanging and a shell lamp can add luster to your warm home and create a romantic atmosphere.

I. Introduction of the Company

1, the company's business purposes and objectives

Companies adhere to the integrity-based, customer interests first business purposes. We will always pay attention to customer needs, take the company website as a platform, pay attention to customer feedback information, and provide customers with various consulting services. And market-oriented, speed up product updates, so as to ensure the quality and fashion of our home accessories and meet people's desire to pursue individuality, simplicity and fashion.

Relying on small profits but quick turnover, running smoothly, relying on quality and design, earning customer recognition, this is our way of operation. I believe that with the efforts of our colleagues, our products will win a good reputation, and at the same time, they will help customers create a warm and comfortable home atmosphere. Achieving a win-win situation for both the company and customers is our goal!

2. Company profile

(1) Company Name: Monkey Ceramic Art

(2) Business scope: Home accessories? All kinds of wall hanging, rattan vases, fabric cushions, ceramic paintings, ceramic vases, carpets, electrical sets, etc.

3. Company management

(1) management thought: guided by quality management theory, people and products are required to constantly improve, learn and grow, and at the same time, business processes are thoroughly reflected and redesigned, so as to make a major breakthrough in performance measurement standards (such as cost, quality, service and speed) and complete enterprise reengineering. The company adopts a networked hierarchical management system to realize the unification of centralization and decentralization, stability and change, centralization and diversification.

(2) Management team: with the general manager as the management center, there are product service director, marketing director, website technical director and financial director.

(3) Management decision-making: hold a company meeting with the general manager as the core and the heads of various departments to discuss the company's related affairs. The general manager has the highest decision-making power when it comes to the choice of the company's strategic direction, the determination of the independent labor scope and boundary of different work units. While emphasizing unified command and a certain degree of centralization, enterprise management also pays attention to decentralization. The front-line personnel in the work unit, that is, the heads of various departments, have the right to independently handle possible emergencies within the scope of the company's strategic parameters.

4. Team overview

The four founders of our company are all female college students. At present, they are all administrative majors in the School of Humanities and Social Sciences of the University of Electronic Science and Technology of China. With a solid theoretical foundation of management and profound friendship, we have designed a strict and clear division of labor management system, so that everyone can perform their duties and responsibilities.

The following are the profiles of four members of the company:

Position: general manager and technical director of the website

Position: Marketing Director

Position: Chief Financial Officer

Title: products and services

Second, the cost and economic benefit analysis:

4. Target market

The sales target is mainly white-collar workers with certain consumption power, who have high requirements and expectations for the quality and style of life, like leisure and emotional appeal, and pay more attention to the quality of life other than material. Therefore, in the process of sales, we should target this kind of consumer groups: Bobo people with high education and high income, new poor people, white-collar workers, including high school students and college students.

5, the customer's purchase standard

Observe the principles of voluntariness, equality, honesty and credit when purchasing, pay with Alipay, and abide by the online trading agreement of Taobao.

Third, products and services

Product introduction

Monkey pottery is mainly engaged in the sales of gifts, wall charts, handicrafts and other artistic products. The products are produced by xx 1 Company and xx Company. What series of products does xx 1 company have? What model, color and specification does a series have? . . Xx company's products are. .

Service rules

Commitment:

1. All customers who buy any goods in Monkey Brother Ceramics are ordinary members of our shop. When the points of ordinary members reach 1500 (one point for every dollar spent), they can be promoted to VIP members, and when the points of VIP members reach 3000, they can be promoted to diamond members. Ordinary members can enjoy 9? 8 ~ 10% discount, VIP members can enjoy 9 ~ 20% discount. Diamond members can enjoy 7? 50% discount and provide free mail or free delivery service (within the Third Ring Road of Chengdu).

2. Monkey pottery will be transported free of charge according to the transportation mode selected by customers. The mailing fee or long-distance transportation fee (including insurance) will be borne by the customer.

3. Monkey Pottery is not responsible for the loss of goods caused by mail or long-distance transportation.

Settlement:

4. In order to ensure the validity of the order, Monkey Ceramics will confirm whether to buy it by SMS, telephone and e_mail within one day after the customer sends the order, and the contract will take effect after receiving the accurate reply from the customer. The balance of payment and postage should be received within two days, and the goods will be sent on the same day or the next day. If the customer's expenses are remitted for other reasons and we show that they have not arrived, we will deliver the goods after the remittance arrives, or if the customer can provide relevant certificates to confirm the actual situation, we will deliver the goods within 3 days after providing the certificates we think.

5. Customers can buy multiple items within 2 days, and then mail them together. 6. If the gift purchased by the customer involves special design, printing and other issues, Monkey Ceramics will contact the customer after receiving the customer's order intention and finally agree on the price. (Attachment: The trademark infringement liability involved shall be borne by the customer. )

7. Monkey Pottery will give preferential treatment according to the customer's membership level, and the final price will be specifically agreed with the customer after receiving the order intention.

After-sales service:

8. If the customer finds quality problems when receiving the ordered goods, and the quality of the goods is inconsistent with the description due to the negligence of our staff, our store will unconditionally replace the maintenance goods for the customer within 3 days from the date of receipt, but the customer needs to bear the cost of returning the goods without having to bear the cost of re-mailing.

If the customer is not satisfied with the monkey pottery after receiving the goods again, it can be replaced, but it is not allowed to make any changes to the product design and materials and damage the logo printing. No quality problems will not affect the resale, and the expenses incurred will be borne by the customer.

10. If the appearance, packaging and performance of the goods are damaged due to customer behavior, which affects the resale, please understand that our store will not return them.

Four. Capital demand, financing mode and return on investment

Because the company is an online company with a small business area, we can make a demand analysis according to the market demand at the beginning, and then gradually expand the procurement scale according to this analysis, so the initial capital investment is relatively small. It is estimated that the company needs a start-up capital of 3,000 yuan (to be determined), which is mainly used for warehouse procurement, staff training and market promotion. The way to raise funds is venture capital of individuals or institutions, and investment is made in the form of investment shares. Other ways of capital investment can also be considered. The company expects to recover the cost in the next year, based on the monthly sales of one product (the average sales profit rate is 30%).

1, equipment cost

Pc (startup investment): Initially, it is planned to use two general PCs (off-the-shelf), and the guarantor will be online for 8 hours every day, and the Internet access fee will be paid. On average, I will spend every month in 20 yuan during my school days and in 60 yuan during my holidays.

Software (startup investment): 100 yuan;

Rental office (monthly investment): It is planned to rent an office of about 20 square meters, and rent 200 yuan monthly (quarterly payment).

Total start-up capital of equipment 760 yuan

In the future, with the increase of the visit rate and the expansion of the purchasing team, the focus of online transactions will shift to building the company's independent website on the basis of the existing Taobao Monkey Pottery Shop, which requires improving the grade of servers, increasing the bandwidth of private lines, increasing the number of PCs and expanding office space. It is expected that the cost of equipment will increase after one year.

2. Enterprise management fee

Salary of personnel: the initial salary is 0, which belongs to the stage of friends' entrepreneurship, so it is owned by individuals in the form of shares.

Publicity expenses: Distribute leaflets 100 each time. The initial scope is the girls' apartment of the University of Electronic Science and Technology (Yuyuan and 15 building) and posters 10 (near chenghua district and Bali).

Communication cost: estimated monthly 100 yuan.

References:

Online and sources are for reference only. Fare expenses.

The total initial capital of the management fee is 150 yuan.

3. Profit return

In the Internet age, attention is economy. The Monkey Brother Amoy Handicraft Decoration Network is based on strong directivity and relatively loyal attention, so as to realize the following profit ways:

expense

Online price: based on the annual transaction amount of about 6,000 yuan, 5% service fee is charged, and the annual income is 3,000 yuan.

Online auction: (on the basis of meager profit) based on the annual transaction volume of about 12 pieces, part of the labor fee is reduced, so as to improve product reputation and attract customers.

Because we operate online, we save the operating expenses required by traditional shops, and our funds are mainly used for the procurement, transportation and storage of goods.

As far as we know, there are various channels to purchase goods, such as direct purchase from manufacturers, purchase from design companies, purchase from wholesale markets, and purchase from headquarters through chain operation. The cost of purchasing goods from manufacturers is lower, because manufacturers have no design ability, and most products are processed by incoming materials, and the products will be slightly behind the market. The purchase from the design company is higher, but can the goods be guaranteed? Freshness? . Commodity prices in the wholesale market follow the general principle, leaving 50% space for operators.