Changed the traditional media English.

2 1 century is the information age. Entering the 2 1 century, great changes have taken place in the world's economy, technology and culture, affecting every corner of society and everyone's life. Especially the media, with the rapid development of modern media technology and revolutionary changes in the media, the most powerful new technologies in communication-Internet, television, mobile phones and other media are being pushed towards integration. In the development of new technology, the trend of "media convergence" can't be stopped, and it has become a ubiquitous and far-reaching phenomenon.

With the advent of the digital age, the deep integration of media in many fields has become a major trend. The cooperation and competition between broadcasting and telecommunications, the dilemma of traditional media, the beginning of electronic newspapers and magazines, and the rise of grassroots culture, etc., are all behind the law of media integration.

From the first network in the world to the current mobile phone newspaper, mobile TV is reported. Integrate the development trend of the media and be as energetic as the new sun. Since 1995, the online editions of The Painter of China magazine and China Trade, which are in charge of the Ministry of Education of China, started with Founder, and then major domestic newspapers went online one after another. In 2000, Beijing Daily, nine TV stations in Beijing and other media set up "Qianlong. com" news website, and jointly established "Dongfang. com" news website with many media in Shanghai, which is a further integration of traditional media and online media. On July 1 2004, China Women's Daily launched the first "mobile phone" in China-"China Women's Daily-MMS Edition", which realized the interaction between mobile phone users and newspapers.

With the rapid development of media convergence, there are more and more discussions and researches on media convergence. How should we view the phenomenon of contemporary media convergence, its present situation, the challenges and opportunities it faces? This is our thinking.

Look at it, not bad! ! !