Traditional Culture Encyclopedia - Traditional stories - How do other brands abbreviate words?
How do other brands abbreviate words?
Unscramble "BY" ("brand y")
Abbreviation: BY
English word: brandy
Interpretation of Chinese abbreviation: brand y
Chinese pinyin: pǐnpái
Abbreviation popularity: 6
Classification of abbreviations: business
Abbreviation field: General
Brand is a Chinese character, pinyin is pǐnpái, which refers to consumers' cognition of a certain product and product series.
The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest.
In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term.
In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).
Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.
Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.
Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.
- Related articles
- Several repair methods of concrete cracks
- How to treat the current teaching evaluation and how to improve it?
- Traditional Festival Composition (1-100 words)
- How to choose a key chain?
- What is the core of Taoism?
- Now running business is not good to do it people talk about business are using e-commerce?
- How to make rice cake with water mill?
- What is the advertising media? Marketing people come and have a look!
- Blue cheongsam recommends retro traditional clothing.
- Who developed 5g?