How to promote hair salons online?

There are two major directions for online promotion of hair salons, one is paid and the other is free.

Payment channel

You can advertise in search engines if you pay, but it is not recommended, and the effect is average.

Enter the platform of Xinmeida University, which is a platform purely for traffic and local life. There are a large number of users, mainly for category search ranking, such as the top 5 hairdressing salons in a certain area, so there are more exposures.

Put in new media channels, find some kol or koc to talk about cooperation, and let them promote their own stores, such as Little Red Book, Weibo and other platforms.

Free channel

New media channels, such as Baidu, WeChat official account, Xiaohongshu, etc. , can open the regional influence of the store well, and needs to have operational control thinking.

Private domain traffic, customers contacted by hairdressers in various ways, guide them to pay attention to WeChat official accounts, and gradually transform them into personal micro-signals and WeChat groups. If the follow-up stores want to do activities, they should inform customers, and may send messages in the circle of friends, send messages in groups, or push them on the official WeChat account.

SEO, Baidu Know, Zhihu, BBS and Post Bar are all relatively stable traffic sources.

There are many ways. Try and make mistakes with the least cost, find the one that suits you best, and then increase investment to get greater promotion effect.