Practice scheme of tea culture

The practice of tea culture is mostly carried out in the form of tea parties, which are solemn and lively. The following is the tea culture practice plan I gave you. I hope it will be useful to you.

Tea culture practice plan 1? Tea culture? Comprehensive practical activity plan

I. Activity objectives

1. By understanding the long tea culture in China, students can broaden their knowledge and form feelings of loving the motherland.

2. Students participate in the process of making and tasting tea and experience the happiness of labor.

3. Cultivate students' communication skills and the spirit of unity and cooperation.

Second, the activity preparation

1. Collect some poems and essays related to tea. Understand the development process of China's long tea culture.

2. Prepare tools for data collection, such as notebooks and cameras.

3. Provide guidance on investigation methods, photography technology and information technology.

Third, the activity design

(a) activity import

1, the role of tea in the development of human society.

Tea culture is an important part of traditional culture in China, with a history of 5000 years. With the development and progress of society, tea not only plays a very good role in economy and becomes a necessity of people's life, but also gradually forms a dazzling tea culture and becomes a pearl of social spiritual civilization.

The emergence of tea culture has brought human spirit and wisdom to a higher level. The relationship between tea and culture is deep, involving a wide range and rich in content. It embodies both spiritual civilization and ideological extension. Undoubtedly, it is conducive to improving people's cultural literacy and artistic appreciation.

2. Watch the video about tea.

3. Exchange preliminary knowledge about tea.

(1) Guide students to collect some knowledge, poems and essays related to tea.

(2) Hold some tea-related poetry and prose recitation performances to let students know more about literati; It can also test students' Chinese ability, eloquence and courage.

(2) Make an activity plan

1. Guide students to investigate the types and names of tea, famous tea in China, traditional tea-making methods, tea ceremony art in different regions and even different countries, tea sets, etc. Each group can choose a sub-topic for key research, and teachers should also give reasonable evaluation according to the focus of student research when evaluating students.

2. Guide students to learn some methods of collecting and processing information.

3. Divide into several research groups according to the class situation. Determine the team leader and team members; Research content; Make an activity plan.

(three) to carry out inspection activities

Each group can choose one or two projects as the key investigation, and conduct investigations separately within one week.

1. Investigate people's love for tea;

2. Investigate the types of tea;

3. Investigate the production technology of tea.

4. Visit some folk tea makers and tea friends;

5. Investigate the benefits of tea;

6. Visit teahouses, tea couplets and tea songs everywhere.

(4) Activity report

1, each group collects and sorts out the observation data. (including words, photos, audio-visual materials, etc.). )

2. Hold achievement exhibition activities in schools, including blackboard newspapers, handwritten newspapers, electronic publications, photo exhibitions, tea performances, etc.

(5) the practice of making tea

1. The teacher organized the students to enjoy the tea performance in the nearby tea market and made records. (Students are divided into groups, and the division of labor is completed)

2. Teachers organize students to collect tea and explain.

3. Exchange activities and feelings.

(six) evaluation and summary of the results of the activities.

1. Each team member completes the activity evaluation form according to their performance in the activity. Comprehensive practical activity evaluation form

Group name:

Team members:

The key points of serial number evaluation are self-evaluation and mutual evaluation. Teacher's evaluation of 1 scheme and its rationality.

Poetry and prose recitation performance

3. Carry out investigation and tea tasting activities.

4 team spirit

5 team members are polite.

Students' practical achievements are collected into a book, and they exchange experiences and feelings with each other.

(7) Activity extension

1. During the activity, a voluntary tea delivery activity can be held irregularly, so that people who are thirsty while driving on the roadside can drink a fragrant herbal tea in time. Experience the meaning of being a man in serving the people.

2. Make a cup of strong tea for your closest relatives with the tea brewed by yourself to show your respect.

3. Use the knowledge of tea culture learned in the activity to hold a tea show.

4. Organize students to publicize the 5,000-year tea culture in China.

Four. Activity suggestion

1. Conduct safety and etiquette education for students before the activity.

2, survey methods, photography technology, information technology and other aspects of guidance.

3. After the location is determined, the school should have an overall schedule for this activity, and have a detailed implementation plan, a clear division of labor, so as to be planned, purposeful and organized.

4. Carry out tea tasting, tea tasting and other activities, guide students to have action plans, design action plans, and prepare tools for collecting information.

Students will encounter many difficulties when they take part in activities. Teachers should encourage students to actively and boldly communicate with others and actively and confidently participate in activities.

6. When summing up the evaluation, don't pay too much attention to the results, but pay attention to the students' experiences and feelings. The most important thing is to collect students' practical achievements into a book and communicate with each other.

7. Activity time 17? 18 weeks.

Tea culture practice plan 2? Study on tea culture in Huaguoshan? Comprehensive practical activity plan

First of all, the questions raised

1. Guide students to collect and read information about tea culture and organize activities to promote tea culture. Huaguoshan tea culture? The comprehensive practical activities with this theme can make students feel the long history and profoundness of China tea culture more deeply.

2. Chinese curriculum standards point out that all regions contain natural, social and humanistic Chinese curriculum resources, so we should have a strong sense of resources, make efforts to develop and actively use them. ? China is the hometown of tea, and the study of tea has a long history. Treat guests with tea, treat guests with tea, treat guests with tea, treat patients with tea, and cure diseases with tea, forming a unique tea culture in China. Huaguoshan has beautiful scenery and is rich in tea. Wuyun tea is very famous and deeply loved by people. Organize students to walk into tea gardens, visit tea farmers and experience the new green of tea gardens. Busy picking tea at your fingertips? The scene can effectively stimulate students' pride as tea country people in Huaguoshan.

Two. Programme of activities

Theme: Study on Tea Culture in Huaguoshan

Content: The development of tea, famous tea in China, related tea couplets, tea picking songs, Chinese tea art and its influence on world tea culture, the cultivation of tea in Huaguoshan, famous tea in Huaguoshan, etc.

Specific purposes and tasks: To understand the long-standing tea culture in China from the aspects of tea planting, tasting, trade, teahouses, tea parties, water, utensils, skills, celebrities, tea and so on, and to stimulate students' national pride.

Objects, situations and methods of activities:

1. Introduce tea knowledge in the form of handwritten newspaper by browsing and searching related tea knowledge in the library and online.

2. Organize students to carry out practical activities in tea gardens, pick tea by hand, and learn about the main varieties, sales and evaluation criteria of tea from tea farmers.

Three. Implementation of activities

(1) Organize the dialogue.

China is the hometown of tea and the origin of tea. People in China are familiar with tea, from emperors and generals, literati and scholars, a hundred schools of thought contend, to porters, dealers and ordinary people, all regard tea as a good thing. People often say: seven things to open the door, rice, oil, salt, sauce, vinegar and tea. ? This shows that tea has penetrated into all walks of life. What shall we take today? Tea culture in Huaguoshan? Investigate the research topic.

(two) the specific tasks and division of labor of the team members.

Famous tea gathering group: learn about famous teas all over the country, including the origin, name, legend and main characteristics of tea.

Tea Song Group of Tea Association: Learn about famous teahouses, tea associations, tea picking songs and tea drinking customs in various places, and briefly talk about them.

Tea Group: Understand the content and form of tea performance, the description of tea in some literary works, and the influence of China tea set and tea ceremony on the development of world tea culture.

Tea History and Development Group: Understand the history of tea picking, Cha Sheng Lu Yu's research and historical position on tea, and foreign trade of tea.

Celebrities and tea: an anecdote about poets and talented people who take tea as their friends and enjoy it.

Huaguoshan Tea Investigation Team: Focus on the cultivation of Wuyun tea and various famous teas in Huaguoshan. If possible, you can use the holiday to visit the tea garden and ask questions.

(3) group discussion and make the group's activity plan (with? Tea History and Development Group? Take the activity plan as an example).

Theme: the history and development of tea

Activity purpose:

1. Understand the development of tea culture in different periods.

2. Understand the influence of China tea trade and tea culture on the world tea culture.

Activity flow: go to the library or online to collect information and cut it reasonably.

Achievement display: display in the form of handwritten newspaper.

Activity report: submitted in writing.

(4) exchange of results.

1. Choose the best handwritten newspaper. The theme is outstanding and the content is substantial, which reflects the long history and colorful cultural heritage of China tea culture, with reasonable layout and overall beauty.

2. Choose excellent investigation report. Criteria: The investigation ideas are clear, the viewpoints are clear, there are specific investigation records, the content is true and the expression is smooth.

3. Carry out tea tasting activities.

(1) Invite members of the Tea Art Troupe to introduce tea tasting etiquette, explain the essentials of making tea and perform live.

(2) Students have tea tasting activities and talk about their feelings at that time. Describe the shape, color, fragrance and taste of tea.

A comprehensive reflection on students' learning is conducive to students' comprehensive improvement of Chinese literacy in independent interest activities. The design and development of this activity is not only a good summary of the content of classroom teaching, but also a practice beyond the text by guiding students to collect and read all kinds of information about tea culture and further understand the tea culture in China. The whole activity process fully mobilized students' learning enthusiasm and initiative, and the practicality of Chinese was also reflected in the activity. Students independently plan practical activities facing life and society. They not only discuss the planned topics in depth, but also make a simple research plan. By using the library, network, field trips and other channels to obtain information, they not only further understand the meaning of the text, but also learn how to cooperate in activities, how to collect and process information, how to conduct investigations and write research reports, thus forming their own abilities.

Tea culture practice plan 3 China tea culture live exhibition week activity planning plan

Tea culture has a long history and far-reaching significance in China. Lin Bu, a famous poet in the Song Dynasty, has a poem:

The stone mill flies lightly, and the frankincense cooks the sword and springs. It is difficult to know the peerless products in the world, and it is also idle to recall the ancients for the tea classics.

For people with rich life experience, tea narration is the best way to laugh at life and express their feelings. Cool autumn, a pot of green tea, affectionate; A cup in your hand, fragrant around your fingers, will have three days of lingering feelings. Your own? Picking chrysanthemums under the east fence, leisurely seeing Nanshan? Hasty and calm. In Sichuan, drinking tea is an important part of ancient Bashu culture. People not only have a natural preference for drinking tea, but also rely on the comfortable, friendly and good atmosphere brought by tea culture.

To sum up, this case will deeply discuss the relationship between tea culture and people's daily habits. Border town water situation? Customer group characteristics, focusing on close contact? The second residence of the urban elite? This image and waterscape, renderings? Border town water situation? Create a nostalgic, friendly and educated cultural atmosphere to enhance the promotion effect.

I. Objectives set by the activity:

Fully display the image of the real estate, and use the existing facilities, hardware and software to further fit and attract the target customer base.

Eliminate the doubts of wait-and-see customers in the choice of placing orders, constantly tap and expand target customers in marketing promotion, and reserve rich customers for the second phase of sales sprint.

Intensify efforts to enrich and improve? Border town water situation? Cultural orientation of

Realize the 1 1 monthly marketing boom.

Second, the activity execution standard:

Realize the pertinence, effectiveness, enforceability and visible effect of promotion.

Attract market attention and expand social effects.

Achieve the word-of-mouth effect of marketing propaganda and deepen it? Border town water situation? Cultural influence in consumers' minds

Maximize the rational use of promotion funds, maximize profits and gain market income.

Third, the activity application promotion language:

Warm a pot of tea for you and wait for you to travel all over the world.

IV. Core points of activity implementation:

Integrating the advantages of project resources with this activity as the main carrier? Tea culture? And the tone of nostalgic life is magnetic field, attracting target customers to the scene, showing the landscape presented in the first phase, achieving marketing goals with favorable preferential policies, and creating momentum for the opening of the second phase.

Verb (abbreviation of verb) activity planning scheme:

1, activity suggestion theme:? Time is like tea and water? Water Love in Border Town China Tea Culture Live Exhibition?

2. Suggested execution time: 165438+ 10 month 16, 17.

3. location:? Border town water situation? Project site

4. Suggestions for organizing activities:

Sponsor: Tian Xiang Real Estate

Co-organizers: famous tea and tea set dealers, tea performance societies.

5. Activity site: Water Love Sales Hall, Model Room and Private Garden in Border Town.

6. Event inviter:

Leader of Sichuan Tea Association

Well-known folk tea culture researchers

Zhiming tea performance club

? Border town water situation? Owners, prospective owners, prospective customers and tea culture lovers

Chengdu Business Daily, Chengdu Evening News, Chengdu Economic TV Station, sctv and other related media people.

Cooperative measures related to intransitive verbs;

Measures implementation objectives:

Promote the sales boom with emotional touch and interest stimulation

Specific contents of the measures:

Customers who make decisions on the same day can enjoy a certain degree of discount.

Before 10, it was confirmed that the customer could get the extra decoration package presented by the developer.

Through the introduction of the owner or prospective owner, both parties who have reached a house purchase can enjoy the preferential treatment of exemption from property management fees for a certain period of time.

The second phase has accepted the lottery, and customers who shake the lottery on the same day enjoy a certain degree of discount when they formally buy a house.

Seven. Specific content and implementation process of the activity:

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1、? Chatting over tea?

Speech by the leaders of Sichuan Tea Association.

To set off the professional atmosphere, provide strong support and strengthen the grand color of the event.

? Border town water situation? The leaders delivered speeches, invited well-known tea culture researchers and tea performance societies to make appearances one by one, and made short speeches to thank the supporting businesses of this event.

Arouse the nostalgia of the audience, render the warm atmosphere of the live event, pave the way for the appreciation of this event, and highly attract the attention of the audience.

? Border town water situation? The owner's representative delivered a speech, announcing the official start of the weekend of tea culture live display.

Make a statement from the perspective of residents and reproduce it truly? Border town water situation? The home environment is suitable for people's living ideal and the project itself, so as to achieve the purpose of promotion.

2、? Tea thinking?

The famous tea varieties participating in this activity were listed by folk tea culture researchers, and their product characteristics, historical origins and related knowledge points were described in detail. At the same time, the audience will be arranged for selective tasting.

The opening ceremony, full of national flavor, laid a heavy cultural tone for the whole event and naturally focused the audience's attention.

3、? Tea rhyme?

The unique tea performance of the tea club; And extemporaneously invite the audience to participate, teach and taste on the spot; The participating audience will receive famous tea gifts.

Further enhance the audience's interest in tea culture, mobilize their participation and enthusiasm, consciously cultivate the image of a master, and form a right? Border town water situation? Intimacy

4、? Tea scene?

By who? Border town water situation? Property consultants distribute project materials, give detailed product descriptions, and show the image and environment of the building.

Focus on rendering the landscape features and the living atmosphere brought by private gardens, organically combining with the theme of this activity, naturally shifting the audience's attention to the project itself, thus forming a right? Border town water situation? A more direct and profound impression

5、? Tea set?

By who? Border town water situation? Property consultants organize audiences to watch tea sets; Then visit the indoor landscape and model room of the project and draw a lottery in the private garden. The lucky audience will get a set of tea set gifts.

Taking tea set viewing as the traction, panoramic display of the details of the project will deepen? Border town water situation? A good impression in the eyes of the audience

6、? Tea?

Announce the successful conclusion of this tea culture exhibition; Organize the audience to enjoy tea and relax in the private garden; Inform the relevant preferential policies during this activity; The property consultant will be responsible for detailed explanation, acceptance and numbering.

The activity terminal returns to marketing matters, continues the influence left by tea culture activities, launches sales work, and promotes more orders, thus achieving the promotion purpose of this activity.

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Where is the sky? Border town water situation? Customers who visit the site can enjoy tea and tea sets for free, and continue to enjoy preferential items during tea culture activities.

Eight, planning and operation:

Planning operation steps:

Combined with the strong hardware advantages of the project, the market visibility and attention will be improved, which will greatly attract the attention of target customers in Chengdu and Wenjiang markets.

Fully display the real scene of the project and supporting facilities, and eliminate market doubts.

Gather popularity with targeted public relations activities, attract target customers to visit the project site, create momentum for the second phase of sales, and reserve enough customers.

Attract more interested customers with appropriate sales benefits, and urge the original interested customers to place orders as soon as possible.

Planning operation cycle:165438+1October 8? 165438+1October 15

Planning and promotion means:

Media plane

Tv cf advertisement

Dm Direct Mail (Invitation Card)

Planning and promotion rhythm:

? Newspaper media?

1, subject: integration? Border town water situation? Project advantages+related activity information

2. Format: Chengdu Business Daily 1/3 Color Edition

3. Execution time:165438+1TV cf advertisement on Friday, October 38.

1, subject:? Time is like tea and water?

2. Form: Be one? Time is like tea and water? 15 second TV cf advertisement

3. Media release: broadcast time of sctv and Sichuan cable TV stations.

4. Delivery time: 165438+ 10/3? 165438+1October 15

Dm Direct Mail Invitation Letter

1, subject:? Time is like tea and water? Love of Water in Border Town: China Tea Culture Live Show Weekend Activities?

2. Form: single page; figure

3. Execution form: delivery shall be made according to the contact information of the owner/prospective owner/intended customer; Cooperate with the designated place to obtain

4. Execution time:165438+1October 8? 165438+ 10/0/5 (www.lizhi123.net).

Nine, the integration and application of media resources:

165438+1October 12, 13 "Sichuan Cable Integrated Channel" and "Chengdu Economic TV Station" real estate program reports.

165438+ 10/4, social news report of Chengdu Business Daily.

165438+ 10/5, Chengdu Evening News reported soft news.

X. Suggestions for on-site packaging:

Doors, passages?

Site layout rendering atmosphere (such as balloons, arches, cloth), and indicating system.

Mobile home sales hall?

? Border town water situation? Sales information (real scene presentation, phase II numbering information, preferential policies) background board for large-scale theme activities; Yi Labao related to tea culture; Stages and simple audio equipment for temporary performances; Classical background music, etc

In front of the sales hall?

Sign-in books and business card boxes are set up in different categories for owners and intended customers to sign in. There are small gifts at the sign-in desk (such as printing? Border town water situation? Send the words "tea bag".

In the sales hall?

Tea and cakes are placed in a corner of the hall, with project information posted on them.

Various exits, activities and other places?

Both? Time is like tea and water? Yi Labao and the theme activities? Border town water situation? sales message