Hotel marketing plan sample

Hotel marketing plan model 7

Hotel marketing plan to develop what is considered good? The program is from the purpose, requirements, methods, approaches, progress, etc. are deployed specific, well thought out, and have a strong operability plan. Below I bring you a sample hotel marketing plan, I hope you can enjoy.

Hotel marketing plan model article 1

First, time

___month___ - ___month___.

Second, the place

__ Grand Hotel.

Third, the activities of the objectives and purposes of the activities

1, so that customers understand the Jinjiang Hotel, to eliminate the various concerns of customers on the consumption of class.

2, rich traditional festivals to celebrate the atmosphere, stimulate affectionate consumption;

3, the development of existing site resources, mobilize the business potential of the slow hours;

4, cohesion of the hotel's sales force, mobilize the enthusiasm of the whole staff, bundled business.

Fourth, the public object

___ Festival period of casual guests, families, friends and relatives.

V. Positioning

"Rongrong __ love reunion family Wanxing" in the __ hotel consumption level is increasingly becoming a high-grade situation, the first in the advertising campaign is unique, the activities of the new, refreshing, create a warm and welcoming atmosphere on the holiday.

Six, the combination of promotional activities

1) Food City's food price of 10 yuan, Yanjing pure beer buy one get one free.

2) 20% discount on dishes in the VIP lounge. Consumption of more than 300 yuan to send consumption volume of 20 yuan, and send ktv afternoon game (excluding seafood, abalone wings and swallows, boiled soup, tobacco and alcohol).

3) to ___ festival culture as the content of the launch of a variety of family gatherings suitable for the exquisite and affordable Dragon Boat Festival banquet, booking a banquet to send ktv afternoon field. And launch several special price Dragon Boat Festival dishes.

4) In the course of this series of activities, we must grasp the "authentic", "original flavor" principle. Family dining, friends and family gatherings are the main source of this phase of the composition. Then the hotel's products should be to meet the needs of such guests as the main, light taste requirements, young and old, the amount of food, moderate price, and timely introduction of various grades of banquets, interspersed with specialties, signature dishes, new dishes, etc., so that consumers can fully understand the level of the hotel's chef, to promote the hotel's image of the establishment and promotion of the brand. This is the main purpose of this marketing, but also the theme of the event in the project.

Seven, marketing activities effect analysis

1, the planning reflects ___ Grand Hotel "first seek power and then seek profit" marketing general idea (that is, the first to do popularity), so that customers dare to come into the hotel to consume, so that the hotel's services and facilities can get the majority of customers' knowledge of the Dragon Boat Festival period of family, friends and relatives can reflect the preferential treatment of family, friends and relatives. The discounts for friends and family can reflect the sincerity of the hotel's customers.

1, the hotel all operating departments of the sales target to the Ministry of Food and Beverage tilt to departmental linkage to pull up the popularity of food and beverage.

2, this activity will allow customers to leave a lot of good, sweet memories, and deepen the customer's understanding of Jinjiang Hotel.

Eight, the funding budget and advertising planning

1, ___ county main road 50 banner ads. The cost of 3500 yuan. By __ responsible for.

2, ___ County all the cell phone tail number with 6, 8, 9 users carpet SMS coverage. Expected to send __, ***__ yuan. By __ responsible for.

3. Rent a special publicity car to publicize around the city for 10 days. Cost __ yuan. By Mr. Feng is responsible for.

4, Qiyang County, all the cab cars to post ads. Cost __ yuan. By Minister Jiang is responsible for.

5, the organization of staff on the street pulling, distribution of promotional materials. Cost __ yuan. By Manager Jiang, Manager Yang is responsible for.

6, consumer rolls production of 400, the cost of 50 yuan. By __ responsible for.

Attachment: advertisement

1, the new __ new entertainment and new consumption __ section of the whole gift surprises a lot.

2, new __ new taste food city 毎款菜价10元，啤酒买一送一送一。

Hotel marketing is a study of how to identify, analyze, evaluate, select and utilize market opportunities, how to develop marketable products, and how to explore the best form of production and sales of hotels and the most reasonable way to achieve the greatest economic benefits with the least amount of labor costs. A boss's business sense directly or indirectly determines the future development prospects of a hotel.

__ day, is China's traditional __ Festival, is also China's second largest traditional festival after the __ Festival. ___ just in the middle of the fall, it is called the ___ Festival. China's ancient calendar in the middle of the fall in August, called "mid-autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". Festival is coming, combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out the hotel sales and service work, to achieve economic and social benefits of double harvest, especially the development of this program.

First, the target market analysis

The hotel's customers are mainly middle and upper class people and government workers, but there are many of them are private consumption, which requires the hotel to improve the grade on the basis of those private consumers must take into account the personal interests.

Second, the pricing strategy

1, meals can basically keep the original pricing, but to consider and the Mid-Autumn Festival related to the price of some of the meals, can be used to discount (recommended the use of this approach) or directly reduce the price of the approach.

2, for the high price of meals, it is recommended to use a combination of volume and price reductions.

3, the Mid-Autumn Festival package (described below) the price is not high, per capita consumption control in 20-30 yuan (excluding alcohol).

4, the price of other drinks and other services can be flexible according to the actual situation of the hotel, before and after the Mid-Autumn Festival to reach the lowest price (but to be developed for the hotel's net profit).

Third, the marketing strategy

1, the production of packages specifically for the Mid-Autumn Festival, can be divided according to the actual situation of affordable, medium, high three, two-person meal, three-person meal and other types of theme to reflect the reunion of the whole family can be a gift of mooncakes (the price does not need to be too high).

2, if a family has a person's birthday is ___ month ___ day, with valid documents (household registration and ID card), in the hotel dinner can enjoy 5-6 discount (according to the actual decision of the hotel) discount. It is recommended to recommend the Mid-Autumn Festival package to them.

3. If the last number of cell phone and fixed phone number is ___ (within ___ area), you can enjoy a discount of 5-6% (according to the actual decision of the hotel) in the hotel dinner with the valid documents (account book and ID card). It is suggested to recommend the Mid-Autumn Festival package to them. It is best for the hotel to contact these people directly.

4, due to the hotel temporarily no accommodation services, and other accommodation-based large hotels can be joint action, mutual introduction of customers, which can increase the customer base, reduce some of the costs involved. This part of the customer can be transported by car, but also recommended to recommend them the Mid-Autumn Festival package.

5, after the meal to give some and ___ Festival-related small gifts (the top should be printed on the hotel's name, phone, address, website).

6. The time of the event is scheduled for the __th day of the __th month of the lunar calendar - the __th day.

Fourth, the promotion strategy

1, near the entrance to the hotel, the railway station, bus station to place outdoor advertising (outdoor advertising using spray-painted mainly in the form of a combination of banners.

2, television, street banners and newspaper ads combined.

3, you can try a cell phone text message advertising, group fa focus on the original hotel's old customers, pay attention to the use of appropriate language, the main introduction of the hotel's latest activities.

4, you can also use flyer advertising, but the quality of the flyer must be high.

Note: The above advertisements can be selected at the same time several, the focus of the promotion in the city, but also to the surrounding counties and cities to promote. The minimum audience of the advertisement should be guaranteed to be 150,000 people.

V. Other related strategies

Security must ensure the safety of the hotel; waiters and related staff to adopt some incentives to mobilize their work enthusiasm (later you can refine this content); in the hall to play some tasteful music; the speed of the food must be fast; the layout of the hall does not need to be too luxurious, but should be beautiful and generous, to show the taste of the Mid-Autumn Festival. The flavor of the Mid-Autumn Festival.

Six, the effect of the forecast

If the promotion and related services in place, the income is at least 1.5 times more than the usual income.

VII. Other suggestions

1, equipped with computers in the service hall, at any time to save some key customer information.

2, under the condition of obtaining the consent of the customer, the customer's information into the database (the key is the customer's name and cell phone number), for the future promotion of services (you can later refine this content).

3, as soon as possible to do a good job of the hotel's website, the site must be produced by professionals, the domain name should be both simple and memorable, the design of the web page to reflect the characteristics of the hotel, the color to warm tones, the home page is best to be a large flash animation, but also a news release system, online marketing system, customer message boards, customer forums, staff entertainment and other aspects of the content. Through online marketing (the biggest advantage is the audience range, spend less) to enhance the popularity of the hotel.

Hotel marketing plan model article 3

First, the origin of the activity

In order to celebrate the annual "___" International ___ Festival, so that everyone can spend a happy and meaningful holiday, to prepare a wonderful cultural evening, colorful cakes, the various dining room doors decorated with colorful balloons, when the Jiangnan ministries will launch a series of fine dishes and food, through the development of this activity, to improve ___ in ___ and ___ reputation, to attract more families to Jiangnan ministries to consume, so that parents and children come to ___ to share the food, experience the joy.

Second, the activity time

__ month __ - __ month __.

Third, the theme of the event

Joy wonderful unlimited - __ Art __ Festival.

Fourth, the content of the activities

At that time, __ ministries through the planning of thematic activities to participate in the activities of friends a surprise, a happy, an unforgettable memories, a life-long unforgettable 20__ __ Festival.

(a) Grand Hotel "joyful wonderful unlimited" Art Children's Day party program design:

All points to the Grand Hotel children's packages, friends, in the evening before the start of the host of the following activities can be registered to participate in the competition (painting and calligraphy competitions to be signed up for in advance), the winners of the children are given gifts.

1, singing contest: the repertoire for the background music in the twenty children's songs, a, three, Grand Hotel at the same time, the ministries according to the situation to determine the number of friends enrolled.

2, dance performance: provided by the ___ performance company, only in the middle of the Grand Hotel party variance, - by the ___ responsible for the implementation.

3, painting and calligraphy contest: all the friends who come to the store in advance to book a package can register to participate in the painting and calligraphy contest, all the guests at the party site is the referee, take the first six in the Grand Hotel group photo, and award prizes.

4, fun riddle guessing: *** set 100 riddles a, two, the Grand Hotel at the same time, the Grand Hotel party random arrangements, the host is responsible for.

5, Jiangnan recitation contest: in one, two, the Grand Hotel at the same time.

(B) linkage promotions:

Activity 1, ___ month ___ - ___ month ___ during the period, all in the Jiangnan one, two, three set the Grand Hotel package, can be awarded the Grand Hotel "joyful wonderful unlimited" theme of the evening party. The first is a free ticket to the "Joyful and Wonderful" themed cultural evening.

Activity 2, ___ month ___ - ___ month ___ activities during the period, where in the June 1 period to ___ store diners, can be free of charge to receive a balloon.

(C) Grand Hotel party site decoration:

1, stage design: "joyful and wonderful" theme background cloth, surrounded by pink gauze and printed with ___ blessings of the balloon decorations, highlighting the atmosphere of the competition.

2. Banquet hall decoration: balloon decoration and colorful paper flower arrangement.

3. Other embellishments: posting the collected drawings on each sound and glass in the banquet hall as an exhibition.

V. Activity publicity

1, foyer decoration: a, three, the Grand Hotel with balloons to do colorful door decorations, to create a lively atmosphere of the first of June.

2, media publicity: ___ Provincial Transportation Channel, ___ Transportation Channel, ___ Daily News "Economic Times", Life Morning News.

3, visual publicity: ___ month ___ (three days in advance) the store began to publicize, mainly banners, easy to pull the treasure, colorful pages menu, word of mouth, to new and old customers to introduce a variety of forms of promotion to achieve the best effect.

Six, package design

The activity package design to nutrition-based, mainly in the Grand Hotel Ballroom to sell packages in the form of packages, packages set up six, *** count 46 sets.

Nutritional packages a ___ yuan (a three-person use), 15 sets of ___ yuan.

Nutrition package two ___ yuan (b four people), 16 sets of total ___ yuan.

Nutritional Package Three is $___ (c for four people), 15 sets totaling $___.

The projected revenue from this event is $__.

Hotel marketing plan sample article 4

First, the background of the activity

___ Hotel is the city of Nanjing's "central landmark", where East meets West. As a member of the "World Class Hotels Organization", the hotel has attracted numerous customers with its elegant and comfortable guest rooms, a variety of restaurants with a collection of global cuisine, advanced and fast business conference facilities, as well as a full range of recreational services. To celebrate the arrival of Christmas, the hotel decided to give back to consumers and hold promotions.

Second, the theme of the event

Celebrate Christmas, ___ Hotel really give back

Third, the activities of the goal

Increase awareness, stimulate consumption, increase turnover.

Fourth, the activity time

Publicity time: 20__.12.15--20__.12.23

Activity time: 20__.12.24--20__.12.29< /p>

V. Activity Arrangement

The first phase of the preparation stage schedule

The second phase of the activity publicity and promotion stage

The third phase of the implementation of the promotional program

VI. Promotional activities program design

(1) Activity Theme: Lucky Draw Activity

(2) Activity Time: December 15 - - 29 December normal business. --December 29 normal business hours

First prize 1 worth 3000 yuan travel vouchers a second

First prize 1 worth 2000 yuan travel vouchers a

Third prize 1 worth 900 yuan travel vouchers a

Sunshine Prize the rest of the customers who did not win the prize are presented with a value of 100 yuan vouchers a voucher, which can be used with the next time you come to The next time you come to the store to consume make.

(3) Activities: During the activity period, a single cash consumption of 1000 yuan, you can go to the service desk to receive a lottery ticket, more than 1000 yuan, in accordance with the 1000 multiples to receive the corresponding number of lottery tickets, less than 1,000 yuan part does not count.

(4) Prize time: the raffle box set 699 raffle tickets, that is, the SMS notification box customers specific draw time and arrangements, then please witness the majority of customers.

(5) Prize redemption instructions: winners with raffle tickets and ID cards to the service desk to receive the corresponding prizes.

(6) Note: This activity does not calculate the cumulative consumption; during the activity, please pay attention to the hotel lobby display box number accumulation; if the winners can not be contacted within three months after the opening of the prize will be donated to charity in the name of the winners; all the raffle tickets in the activity will not be cashed, no change, if it involves personal tax, the winners will take care of their own; the company's all employees and related personnel will not be able to participate in this activity. The company's employees and related personnel will not participate in this activity.

Hotel marketing plan model article 5

First, the background of the event

May 20 Valentine's Day is coming, for consumers to create a both romantic and warm holiday, is every hotel is working hard. According to our hotel's own operating characteristics, according to the consumption habits of regular customers. This is our creative marketing program for Valentine's Day this year.

Second, the theme of the event

__ Hotel Valentine's Day (heavenly good fortune, love Tianyuan).

Third, the activity time

20__ May 20 days.

Fourth, the location of the event

Primary location: __ Western Restaurant (hotel x floor).

Secondary location: guest rooms.

V. Activity Methods

1, through the romantic scene layout, for consumers to create a warm, charming love temple;

2, placed "Valentine's message card", for couples to write love vows;

3, the guest room to establish a "Pink couple suite", skillfully arranged, and give roses, chocolates, champagne.

Sixth, the atmosphere to create

1, the periphery set up a truss for publicity and advertising;

2, the lobby electronic screen, LED screen scrolling about the activities;

3, the first floor, the sixth floor, each put a small display rack;

4, the sixth floor restaurant each table set a candlestick, a rose;

5, the entire restaurant with White tablecloths, white chairs, plums, Shaman embellish the entire restaurant;

6, a bouquet of flowers at the bar (lilies, calla lilies);

7, the entrance to the Western-style restaurant to build an archway flower column;

8, colorful lamps and Shaman set up the scene with pink balloon embellishments;

9, on-site photo (Polaroid ___ yuan / photo);

10, the dining table Set up a champagne tower;

11, set up a special dining table to put a large cake on the dining table.

VII, advertising methods

1, leaflets: ___ copies (guest rooms, business outlets)

2, SMS release: ___ yuan (x ten thousand)

3, the internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including spray painting)

4, advertising text:

A. Heavenly good fortune, love for Tianyuan. (Ad words)

B, spring letter bloom, rose blossom, love comes, your story begins; Valentine's Day is here, in Tianyuan Hotel to prepare a cherished gift, and then tenderly carry your her or him, just in this romantic day began to meet. (SMS)

VIII. Activity Arrangement

1, Marketing Department: x month x day before the launch of the event advertising.

2, other departments x months x before the combination of marketing plan, develop a good Valentine's Day activities details.

3, restaurant rooms in x month x before the Valentine's Day atmosphere to create work.

4, Engineering Department: Combined with the activity plan, do a good job with light, electricity work arrangements and the production of special props.

Hotel marketing plan model article 6

At the time of the Dragon Boat Festival, in order to stimulate the consumption of affection, enhance the popularity of the hotel, so that customers know more about the new Zijin Hotel, Changxing, mobilize the potential of consumers of all grades; enhance customer loyalty to the hotel, the degree of trust, the Department of the preparation of a series of activities of the Dragon Boat Festival, the specific details are as follows:

First, the time of the event:

20

Second, the activities of the location:

Changxing New Zijin Hotel (Chinese food as the focus of promotion);

Third, the theme of the activities:

Zijin affinity pass, brown fragrance of millions of families.

Fourth, the activities of the objectives and activities of the purpose:

1, so that customers understand the new Zijin Hotel, eliminating the customer's consumption of grade ` all kinds of concerns.

2, to enrich the atmosphere of the celebration of traditional festivals, stimulate affectionate consumption;

3, the development of existing venue resources, mobilize the business potential of the slow hours;

4, cohesion of hotel sales synergy, mobilize the enthusiasm of all staff, bundled business.

V. Promotional Objects:

Mainly for the Dragon Boat Festival to come to the hotel during the consumption of casual guests, families and friends and relatives;

Six, the activities:

1, the grand launch of the three different flavors of the combination of gift boxes of branded rice dumplings: Purple and Gold affectionate rice dumplings, harmonious Phoenix Rice Dumplings, reunion style Rice Dumplings; branded rice dumplings packaging and pricing: (Note: red wine and red wine corkscrew can be negotiated with the (Note: red wine and wine corkscrew can be negotiated with the supplier by its sponsorship):

(1), Zijin affection rice dumplings: 108 yuan / box (4 rice dumplings + 1 bottle of red wine + 1 bottle of red wine corkscrew);

(2), the harmony of the phoenix rice dumplings: 168 yuan / box (6 rice dumplings + 1 bottle of red wine + 1 bottle of red wine corkscrew + 1 chess coupon);

(3), reunion style rice dumplings: 208 yuan / box (8 rice dumplings + 1 bottle of red wine + 1 bottle of red wine);

(3), the reunion style rice dumplings: 208 yuan / box (8) Dumplings + red wine 1 bottle + wine bottle opener 1 + laundry coupon 1 + net sang coupon 1);

2, the combination of promotional activities (to the hotel Chinese food as the focus of other places of business consumption):

1), Chinese beer buy one get one free (designated brands);

2), the launch of a variety of Dragon Boat Festival cultural characteristics suitable for family gatherings of the beautiful and affordable! "Dragon Boat Festival Reunion Banquet", booking "Dragon Boat Festival Reunion Banquet" to send KTV afternoon (14:00 - 19:00), (including tea 10 cups);

3), where the KTV consumption of more than 1,000 yuan to send the brand rice dumplings (Purple Gold) Affectionate rice dumplings) 1 box, exorcism supplies 4 sets;

4) during the event, the purchase of Zijin Hotel for the gold card members are entitled to (Venice style rice dumplings) 2 boxes, exorcism supplies 4 sets; the original gold card members to buy the hotel rice dumplings are 20% off.

3, the purchase of brand dumplings

Where the cash purchase of three major brands of rice dumplings (any combination) up to 2,500 yuan, you can get a free standard room for one night, plus 2 sets of supplies to drive away evil spirits;

4, where in the activities of the period of the hotel in cash more than 3 rooms, you can get a free brand rice dumplings (Harmony Phoenix rice dumplings 1 box + Duanwu Festival supplies to drive away the evil spirits of the 3 sets of products (to drive away the evil spirits of the supplies for: iris, mugwort, Pei incense sacs, Pei incense sacs, the Dragon Boat Festival supplies) (The evil-dispelling supplies are: calamus, mugwort, scented capsule, sweetened cucumber)

Note:

(1), the guests have other needs to be purchased. Please waiter according to the needs of the guests in the opening of the meal time period to help the guests to get the Chinese restaurant. The dishes should grasp the "authentic", "original flavor" principle. Suitable for family dinners, friends and relatives to meet the needs of such guests, the taste requirements of light, young and old, the amount of food is too much, the price is moderate, and the timely launch of the various grades of banquet dining, interspersed with special dishes, signature dishes, new dishes, so that consumers can fully understand the level of the hotel's chef, to promote the hotel's image of the establishment and promotion of the brand.

(2), where in the June 9-13 period of the restaurant each table free gift loose rice dumplings per person 1, 1 dish of jujube, 1 dish of eggs.

(3), where in the June 9-13 period to stay in the guest room each room complimentary loose rice dumplings per person 2, 1 dish of dates, to take the "room to send brand rice dumplings.

(4), where in the June 9-13 period sauna, foot bath consumption can be presented with loose rice dumplings per person 2 pieces.

(5), where in the June 9-13 period to the Chinese restaurant customers, each box free of charge to get a copy of the five son of Dengke, please back up the Food and Beverage Department (five son of Dengke composition that is: jujubes, brown sugar, salted eggs, rice dumplings, cinnamon)

VII, publicity and promotion

(a), a banner, the hotel gate, the contents of which are: the new Zijin wishing the whole country Happy Dragon Boat Festival;

(2), water signs: the lobby dumpling pavilion side put 1, the Chinese restaurant, sauna, entertainment department at the entrance of each 1.

(c), the hotel elevator ads: according to the actual size, the content of: Dragon Boat Festival, the various departments of preferential treatment and prices;

(d), leaflets, specifications: A4 size, Zhang; the departments of the room and the front desk, the cashier are placed on the leaflets for guests to refer to and clip the newspaper dispatched;

(e), ticket coupons, specifications: 5CM wide, 13CM long, named: Purple and gold rice dumplings consumption coupon, harmonious Phoenix rice dumplings consumption coupon, reunion style rice dumplings consumption coupon, the first printing of each coupon for 500, such as the need to increase the internal printing production;

Coupon instructions:

This coupon is limited to the purchase of ___ brand rice dumplings 1 box (basket);

This coupon does not have to find the redeemable, cash redemption, shall not be mixed with other coupons;

This coupon should be

This coupon is not redeemable for cash and cannot be mixed with other coupons.

(F), giant banners: the content of the hotel's three brands of rice dumplings prices and various departments of preferential measures;

(G), SMS:

new Zijin hotel members, old customers with contact information, as well as all of the cell phone in Changxing County, the last four digits of the number, the three consecutive numbers and with 6, 7, 8, 9 users carpet SMS coverage is expected to be sent out; text message content: Zijin affinity pass, brown fragrance of millions of families. The brown fragrance of millions of families. Changxing New Zijin Hotel is proud to present gift box brand rice dumplings: Zijin affection rice dumplings: 108 yuan / basket; harmony Phoenix rice dumplings: 168 yuan / basket; reunion style rice dumplings: 208 yuan / basket; all kinds of brand rice dumplings with a bottle of red wine and red wine corkscrew a bottle. Welcome to book, Dragon Boat Festival period (June 5 - June 13) offers a lot of surprises. New Zijin Hotel Tel: ___-

Eight, the atmosphere of the layout:

(1), June 5 - June 13 period, set up a dragon boat in the hotel lobby decorative platform, dragon boat on both sides of the paddle, dragon boat display placed various types of rice dumplings, the back of the dragon boat to stand a KT board, (text for the origin of the Dragon Boat Festival), used to create a Dragon Boat Festival cultural atmosphere, with the leaves and the cultural atmosphere, with the leaves of moxa and rice dumplings, the Dragon Boat Festival, the Dragon Boat Festival, the Dragon Boat Festival, the Dragon Boat Festival and the Dragon Boat Festival. Cultural atmosphere, with ai leaves and calamus, Pei incense sacs for certain peripheral decorations; set up a dumplings sales booth, name day "Zijin dumplings pavilion", the restaurant specialists to follow up the dumplings pavilion sales of dumplings;

(2), dumplings pavilion main: three brands of rice dumplings (Zijin affectionate rice dumplings, harmonious Phoenix rice dumplings, reunion style rice dumplings) and part-time: A. Xionghuang liquor, calamus, the Dragon Boat Festival, the Dragon Boat Festival, the Dragon Boat Festival and the Dragon Boat Festival, Andrographis wine, calamus, wormwood, Pei scented sacs, cucumber (sugar) (bagged, 30 yuan / bag) B, the five sons of Dengke (five sons of Dengke components that: dates, brown sugar, salted eggs, dumplings, cinnamon) (bagged, 48 yuan / bag); (Note: this price as a reference, the specific should be priced with the cost of purchasing costing)

(3), June 5 - June 13, during the period of the Chinese dining room in the selection of an open space to set up A shape like a dragon boat heap head, before the dragon head, after the dragon tail, the dragon body piled full of various types of rice dumplings, the dragon body affixed with a banner, banner text content that is the theme of this promotion: "Zijin affinity pass, brown incense millions of families.

Nine, work arrangements:

Catering Department:

1, the number of rice dumplings will be given to customers, according to the actual consumption of the department to submit a list to the marketing department for a unified visit and gift.

2, please grasp the time to contact the purchase of various varieties of rice dumplings and develop takeaway prices;

3, please be responsible for placed in the lobby, the Chinese restaurant, such as dragon boats and paddles and other ambience creation; dragon boat-shaped pile of head ready 2;

4, for the promotion of this training to the Department of staff, accurately conveying the promotional policy.

5, responsible for the preparation of 150 reunion food (bamboo basket: dumplings, eggs, brown sugar, salted eggs, dates, snacks, cinnamon)

Housing Department:

1, the number of dumplings will be given to the customer, according to the actual consumption of the department to submit a list of the Department of Marketing to unify the visit and gift.

2, do a good job with the promotional preparations; to the front desk staff for the activities of the card issuance rules for training.

Finance Department:

1, is responsible for the gift to the agreement customer list of the number of dumplings review.

2, with the Food and Beverage Department to complete the purchase of rice dumplings and paper dragon head, dragon body, dragon tail; the purchase of "five sons" raw materials.

3, responsible for purchasing 150 bamboo baskets.

4, responsible for the reunion gifts of eggs, salted eggs. (Sponsor supply)

5, responsible for the reunion gifts to draw up all the items of the collection program.

6, responsible for reunion gifts 150.

Recreation Department:

1, the number of rice dumplings will be given to customers, according to the actual consumption of the department to submit the list to the Marketing Department for a unified visit and gift.

2, do a good job with the promotion to prepare; for this promotion to the department staff training, accurately convey the promotion policy.

Human Resources Department:

1, the number of rice dumplings will be given to customers, according to the actual consumption of the department to submit the list to the marketing department for a unified visit and gift.

Engineering Department:

The number of rice dumplings given to the agreement customers, according to the actual consumption of the department to submit the list to the Marketing Department for a unified visit and gift. Assist the Catering Department to produce dragon boats and paddles and other atmosphere creation.

Security Department:

1, the number of rice dumplings given to the customer, according to the actual consumption of the department submitted to the list to the marketing department for a unified visit and gift.

Marketing Department

1, the number of rice dumplings given to customers in the hotel and the list of statistical lists reported to the Ministry of Finance. And based on the list to lead the visit to the customer.

2, with the implementation of the various departments of the planning activities; the production of the activities required for external publicity publicity (such as: lobby water signs, hotel elevator ads, hotel flyers, giant banners on the outside wall, DM leaflets, etc.), and the Dragon Boat Festival to create a cultural atmosphere.

Ten, advertising costs budget:

Item amount (yuan) SMS 800 banner 100 waterboard 80 giant banner 500 hotel leaflets 1200 hotel elevator ads 80 tickets 700 decorative costs 500 *** count 3960

Hotel marketing plan model article 7

A, time:

May 26th --June 10

Second, the location:

Jinjiang Hotel

Third, the activities of the objectives and activities of the purpose:

1, so that customers understand the Jinjiang Hotel, eliminating the customer's consumption of a variety of concerns about the grade.

2, rich traditional festivals to celebrate the atmosphere, stimulate affectionate consumption;

3, the development of existing site resources, mobilize the business potential of the slow hours;

4, cohesion of the hotel sales force, mobilizing the enthusiasm of the whole staff, bundled business.

Fourth, the public object:

The Dragon Boat Festival during the casual guests, families, friends and relatives.

V. Positioning:

"Rongrong Dragon Boat Festival love reunion family Wanxing" in Qiyang hotel consumption level is increasingly becoming a high-grade situation, first in the advertising campaign unique, innovative activities, refreshing, create a warm and welcoming atmosphere on the holiday.

Sixth, the combination of promotional activities

1, the guest room department to take "send food and beverage consumption volume" business strategy, every cash room 1 send 20 yuan food and beverage consumption volume.

2. The Food and Beverage Department will carry out the following promotional activities in the name of "Melting Dragon Boat Festival and Reunion of Family Wanxing".

1), food city dishes at 10 yuan, Yanjing pure beer buy one get one free.

2) 20% discount on food at VIP lounge. Consumption of more than 300 yuan to send consumption volume of 20 yuan, and send ktv afternoon game (excluding seafood, abalone, shark's fin and swallow, boiled soup, cigarettes and alcohol).

3), the Dragon Boat Festival culture as the content of the launch of a variety of family gatherings suitable for the beautiful and affordable Dragon Boat Festival Garden Banquet, booking the Garden Banquet to send ktv afternoon field. And launch a few special Dragon Boat Festival dishes.