Is the brand effect of Pepsi and China traditional culture good?

The revival of the national tide has awakened the sense of identity of many young consumers, and the originality of the brand has become one of their favorite "cheats". PepsiCo, which has been deeply cultivated in China for nearly 40 years, has turned its attention to the traditional intangible skills, deconstructed the tradition with brand creativity, joined hands with the Women's Foundation to make projects, revived the tradition with the trend, and made the younger generation pay attention to the national culture, love the tradition, and gain brand goodwill through innovation.

Nowadays, Pepsi is not only a beverage brand, but also a cultural brand with original spirit. Paying attention to sustainability, exploring the younger expression of traditional culture and establishing close communication ties with young consumers are very popular. Therefore, the co-branding effect of Pepsi and China traditional culture is very good.