Off-site promotion of e-commerce products to attract traffic, rely on these 10 channels is enough!

"This article is a channel promotion program written for BenQ Dentsu's Bluetooth audio, micro-projector and other digital product lines, with the purpose of attracting traffic to BenQ's flagship store products on the three major e-commerce platforms of Taobao, Jingdong and Amazon. It is mainly divided into two parts: breadth coverage and content implantation."

(a) off-site wide coverage promotion

1, breadth press release release:

four major portals and other online media

2, breadth forum script coverage:

Tiaoshan Forum, Sina Forum, Cat Wrestling, etc.

3, vertical media hardcopy:

① Technology field: Love Fan Er, 36 Krypton, PingWest PinYou, Geek Park

② 3C field: Zealer, ZOL, Pacific Computer Network, Tianji network

4, infomercial platforms:

Wide Spot, fan pass, news clients, Stranger, UC, etc.

5, e-commerce infusion media marketing:

What's worth buying, Huihui Shopping Assistant Flipping things, fruit library selection, Douban things, heap sugar, junction network, etc.

(B) through the new media channels to reach the word of mouth and promote the single conversion

1, with the help of community e-commerce attributes of the content consumption platform, this kind of platform gathers consumers with similar attributes, the use of platforms to attract fans;

such as: Xiaohongshu, XY quality men, extreme fruit network, play things, Yoho!buy have goods, good warehouse, poisonous things, etc.

2, relying on the KOL of each platform to pull the fans to consume, psychological awakening of the user, stimulate user demand.

>> Classification by platform:

① Self-media platform: WeChat public number, today's headlines, a little bit of information, Sohu self-media, Baidu Baike, etc.

② SNS and forum platforms: microblogging, weibo circle of friends, Douban group, digital tail, Yoho!Now community

③ Video platform: Youku, Aichiye and other traditional Video platforms: traditional video sites such as Youku and Aqiyi, secondary pop-up video sites such as B Station and A Station, and short video apps such as Second Shoot and Meipai

③ Q&A platforms: Baidu Know, Zhihu, 360 Q&A, Sina Aiqi, and SoSoQi

>> Classified by KOL domains:

Music, Movies, Digital Products, Education, Home Decoration, Lifestyle, etc.