European Style: Redefining Business Logic in the Post-home Era

The European-style mansion, which has been standing at the forefront of the home industry, is amazing again and subverts the whole industry!

On May 5th, Oupai Southwest Flagship Store was grandly opened in Yibin City, Sichuan Province. Mr. Liu Shunping, Vice President of Marketing of Oupai Home Furnishing Group, Mr. Pu, President of Yibin Decoration and Building Materials Industry Association, Mr. Liu Wenxun, Chairman of Yibin Oupai Decoration and Home Furnishing Group, and other leading guests and consumers witnessed this extraordinary moment together.

The successful opening of the flagship store of European-style big house is a landmark event on the development road of European-style big house, which means that European-style big house has achieved effective and remarkable results in the exploration of business model. On the opening day, the enthusiasm of consumers and the impressive performance of people are the best interpretation of this achievement. According to the preliminary statistics of the media observation group, there were thousands of consumers and more than 300 customers, and the number of orders exceeded 1000.

What is even more surprising is that the orders signed on the opening day have been greatly improved, which also proves the correctness and foresight of the new model of Eurowind, which conforms to the inevitable law and trend of market development, and has the daunting ability to take orders and accurately grasp the pulse of the market.

Fully equipped: precision guided nuclear bomb for subversion

"The blood flowing in its veins is the blood of market demand!" A sentence by hit floor, vice president of marketing of Oupai Home Furnishing Group, is the best annotation to the "self-contained large household" model.

Since its birth, the whole house has a natural advantage of perfect insight into market demand, which is the biggest difference from many different models in the industry, such as single product sales, whole house customization, home improvement companies and so on. Born out of the European Big Home, which is committed to providing consumers with one-stop home space solutions, European Big Home incorporates the elements of self-assembly, but it is not just a simple superposition of big home and self-assembly, but a pioneering integration and reconstruction that conforms to market rules and caters to market demand. It is a brand-new decoration mode, which expands the new connotation of pan-home decoration service. Oupai's well-equipped home integrates all-round services such as decoration materials, infrastructure construction, soft decoration, customized furniture, design and installation, land reclamation and cleaning before moving in. Users only need to buy household appliances and daily necessities, so they can easily carry their bags, which can be said to be a real one-stop home space solution.

As the crystallization of the complementary advantages of European-style Daju and decoration companies, European-style Daju adheres to the core concept of demand-oriented, and easily realizes the goal of home improvement productization, putting decoration effect first and price first, so that customers can clearly feel the decoration effect and accurate cost before choosing, eliminate consumers' choice anxiety and reduce consumers' purchase cost and decision-making cost. It is a precision-guided nuclear bomb aimed at market demand, which not only brings consumers a "one-stop decoration, easy home" consumption experience.

Large population evolution theory: self-revolution can win the future

Looking back from the future to the present, the development trend of the home furnishing industry is bound to be a geometric growth path beyond the traditional linear growth. As the leader of the post-home era, the European mansion is even more so. Looking at the development strategy of Europeanism, it can be divided into three stages and three forms:

Whole-house space design and European-style customized products are the initial form of large houses, and they are the starters for European-style to maximize the demand for one-stop space solutions for consumers based on their own conditions. At present, the main goal of human settlement is to break down the category barriers and integrate European-style cabinets, wardrobes, wooden doors, bathrooms, wallpaper, kitchen appliances and other high-quality resources. To build a market-oriented home ecological chain.

Whole house space and whole house products are the medium-term forms of big residence, from customized products to non-customized products, from selling products to selling overall space solutions. Whether from the user's point of view or based on the original intention of Europeanism, one-stop purchase and one-stop solution are the value and significance of the existence of large-sized residential model. This self-evolution is a further concretization and clarification of the future form of the industry, which also makes Europeanism with its own potential once again stand on the cusp of leading the development of the industry.

Nowadays, after repeated exploration and market experiments, the European-style large residence has entered the third stage of development, and it is also a mature form of business model-a large house with complete facilities. A well-equipped home, in essence, is a complete decoration chain integrator with design as the core, the first real one-stop home improvement, and also the "ideal business form in the future" that many home improvement, home furnishing and building materials companies are struggling to pursue. The real landing of this ideal business form must be based on strong R&D, manufacturing, information technology, design and integration capabilities, and European will do its best.

It is worth noting that the three stages of the mansion form are not substitutes for each other, but an iterative * * * relationship. There are regional differences and group differences in household consumption habits, and the strategic form of "big family" will also change accordingly. According to market research, the three stages of "European family" basically meet the different market demands of family consumption in China at present and in the next few years.

Terrible channel disruptor: the nuclear fusion effect of 1+ 1 > 2

The birth of European-style big house is a 1+ 1 > 2 channel nuclear fusion, which is also the common aspiration of the guests who witnessed the opening ceremony and the participants in the later forum. In cooperation with home improvement companies, the European-style big house may not be the first, but it is the most subversive one. As soon as the self-contained large-sized apartment was launched, it was like dropping a heavy nuclear bomb in the home improvement industry, which aroused the strong concern of decoration companies.

Different from the channel cooperation of home improvement companies in the past, the European-style integrated large-scale household model is not a simple product supply, but an integrated aggregation system from the root of cooperation.

First, integrate high-quality designers of decoration channels, create a truly personalized platform, and greatly improve the efficiency of terminal design by providing massive design case support.

The second is to delegate the decision-making power of the scheme to designers and consumers, so as to make the design scheme more grounded, meet individual needs, improve the actual living comfort and enhance user satisfaction.

The third is the decoration effect of WYSIWYG. Through the demonstration of real-life model houses, the large-scale support of supply chain and the efficient link of information system, the decoration quality and construction period are fundamentally controlled, the cost performance of decoration is improved and the marginal cost is reduced.

For decoration companies, the whole house provides the core plate of the home system and is the key factor to determine the success or failure of the overall home solution. Just like a computer mainframe, the whole house is a brand machine, and the internal components are adjusted seamlessly to get the best performance; On the other hand, the ordinary decoration scheme is like an assembler, patchwork.

No matter how high it is, it is difficult to exert the best effect.

For home improvement companies, the success of European home improvement has enabled home improvement companies to find a reliable way to realize their ideal form and a win-win future sustainable development path; For European-style mansions, the self-contained mansion model is an extremely important step, which not only marks the real maturity of European-style mansions, but also redefines the business logic in the post-home era, and will surely lead the whole industry to carry out a subversive revolution.