Ancient town tourism planning and design how to do?

The success of tourism development of ancient towns, triggering a national "ancient town development fever". However, behind the fire hides a variety of crises, overdevelopment and the destruction of the ecological environment so that the development of its own great value of the ancient town tourism resources are declining.

For the ancient towns, on the one hand, commercialization is to ensure its sustainable use of the basis; on the other hand, excessive commercialization, the loss of its original culture. How to strike a balance is an important challenge for us.

Tourism planning and design of ancient towns should do a good job in six areas: 1, cultural heritage and economic development of the harmonious unity of the development of ancient towns, should be through the cultural history and the market status quo of the comb, grasp the importance of ancient architecture, intangible cultural heritage protection and development of the market between the "degree", the two direction of both! Can not go to the extreme - only protection without development, or only development without protection. To reach a reasonable balance. 2, people-oriented guiding ideology; 3, to create a slow life experience, so that tourists into the ordinary people's homes; 4, the development of cultural business, the development of ancient towns in the focus on commercial business model at the same time, need to pay more attention to the protection of historical and cultural deposits on the basis of the theme of the culture of the show, pay more attention to the enhancement of the value of humanities and history, the enhancement of cultural tastes, focusing on the in-depth exploration and enrichment of its cultural connotations; 5, the development of cultural heritage and intangible cultural heritage protection. And enrich its cultural connotation; 5, the formation of industrial clusters, the ancient town tourism market chain climate has been formed, industrial expansion and extension is not enough, the formation of industrial clusters will be the direction of the future development of tourism in ancient towns; 6, scientific and effective management.

Greenway is the urban and rural planning, tourism planning, landscape architecture design "three A" planning and design institute, vice chairman of the China Characteristic Small Town Alliance, characteristic small town integrated service provider, is the pan-tourism - characteristic small town - rural revitalization of the innovative leading institutions for the characteristics of the development and construction of the town to provide planning, landscape design, development and operation, investment and financing, and the development and construction of the town, and the development of the town. It provides services such as planning, landscape design, development and operation, investment and financing, creation counseling and IP introduction for the development and construction of small towns with special characteristics.

With the concept of "Creative Classics - Operation on the Ground", Greenway has taken the lead in proposing the "Tourism-guided New Urbanization Mode" and the "Integration of Industry and City" in tourism towns. It has participated in the compilation of "Beijing Tourism Town Evaluation Standards", "Tourism Town Classification and Evaluation Standards", "Sports Town Evaluation Standards", "Eco-town Indicator System", "Recreation and Nutrition City Standards", etc., and has published the tetralogy of small towns - "Tourism-guided New Type of Townships", "Tourism Town Development and Operation Guidelines", "Characteristic Small Town Incubator" and "Characteristic Small Town Incubator". Incubator", "Characteristic Town Development and Operation Guide", and special issues of Tourism Town, Sports Town and Ecological Town, etc. It has set up the "Characteristic Town Development and Operation Service Platform" and innovated the service mode of "Characteristic Town Incubator" to provide all-round support and package solutions for the development and construction of characteristic small (city) towns. Provide all-round support and package solutions for the development and construction of small (city) towns with special characteristics.