Top 5 Ways to Communicate Your Brand

The five major ways of brand communication?

The two core tasks of brand communication: one is to create brand awareness and build brand image in consumers' memory. The second is to enhance brand trust, triggering positive consumer judgments and feelings about the brand.

And there are five main ways to carry out brand communication, through the integration of these ways to complete the brand communication task.

One, advertising: to provide the reason to choose the brand

Through the film and television media, print media, broadcast media, online media, electronic media and outdoor media, etc., the brand concept, products or services of the special evidence for the promotion, to provide consumers with a reason to choose the brand.

Second, promotion: brand incentives

Consisting of a variety of short-term incentive tools, such as coupons, activities, contests, giveaways, etc., to encourage consumers to try or buy products or services, in order to obtain a stronger and faster response from consumers to the brand.

Three: Events: Competition for attention

There are two meanings here: first, sponsorship of activities and programs, including sports, arts, entertainment, public service events, and some less formal activities, to provide the brand with a continuous burst of light. The second is to create events that stimulate consumer attention through "something new".

Four, public **** relationship: let others say good things for you

With the help of third-party power (consumers, other companies, the government, the media, etc.), so that the brand and the public dialogue and communication, focusing on the use of other people's mouths to praise their own, to achieve the purpose of promoting and protecting the brand image.

V. Social media: consumer-initiated communication

Social media is a way for consumers to share text, images, audio and video information with each other or with a company, enabling consumers to interact with the brand in an unprecedented depth and breadth, and to form an "active communication" among consumers.

The brand should combine these communication methods through multi-media, multi-stage campaigns to integrate communication, maximize the effectiveness of communication, and achieve brand impact.