Concept of Graphic Design

(1) The process of processing some images that have been digitized with some special operations.

(2) It is a combination of computer technology, digital technology and artistic creativity.

Design is a job or profession, a form-making activity with aesthetic, use and memorial functions.

Design is a form-making activity with aesthetic, use and memorial functions

The word design is a translation of the word ″design″ from the Japanese character ″design″. When translating the word ″design″, in addition to the word ″design″, the Japanese also used the words ″design″, ″design″, ″pattern″, ″composition″, ″make up″, and so on to represent ″design″ by using the words made up of kanji characters.

So in understanding what is ″design″, we can first explain these words:

English design is derived from Latin de-sinare, which means ″make a mark″, and in the sixteenth century, Italian desegno began to have the meaning of the current design, which was later changed to ″design″.

b. Sketch, gradually complete the exquisite pattern or work.

c. To predetermine and cooperate for a certain purpose.

d. To plan and program.

e. Intention.

f. To express and recognize an event by means of a stamp.

And so on, of which items a and b are closest to what the design profession calls design. In Japanese, the kanji for ″Imagemaker″ means ″Idea Processing″, and design work is considered to be the work of idea processing. The word "pattern" is relative to "copy", which means to illustrate with words, while "pattern" means to illustrate with diagrams. That is to say, drawing is enough to explain how to carry out the work, and later on, it refers to the production of graphics that can achieve the meaning of expression.

The kanji for "composition" in Japanese refers to the combination of things (including texts, images, events, etc.) in pursuit of formal precision and beauty. In Japanese, "造形" refers to the creation of "形", that is to say, the creation of an environment, a form, or an image.

The kanji for "design" in Japanese means "to set a specific goal, and then to achieve that goal by making something according to the plan. However, the word "design" is more interesting when interpreted in Chinese.

In <<Shuowen Jiezi>>, the meanings of the characters ″Set″ and ″Count″ are as follows: ″Set″: ″Shih Chen″ is also derived from the word ″Service″, which means ″Service″, which means to make people. Set up is the meaning of Shi flag display. Words, refers to the language to complete. The word "service" refers to things that can be transported and turned into "make service". From the word "speech" and "service", it means to use words to serve people. Counting: to count, to figure, to calculate, from the word ten. The word "count" means to total or calculate. Words mean thinking. Ten refers to a specific number (as opposed to an abstract number). The words "言" and "十" are used to express the idea of using thoughts and words to complete the calculation of a specific number.

So, in Chinese, ″design″ has the meaning of ″artificially set up, first calculated, and predicted to be achieved″. Such a definition is actually another more commonly used word in Chinese: ″camping″, and ″creating″ is also known as ″architecture″ or ″make house″ in Japanese, and the word ″architecture″ in Chinese is a translation of the word ″architecture″ in Japanese with kanji characters and has been passed back to Chinese to become a daily language; just as ″design″ is a translation of the word ″design″ in Japanese with kanji characters and has been passed back to Chinese to become a daily language; just as ″design″ is a translation of the word ″design″ with kanji characters and has been passed back to Chinese; just as ″design″ is a translation of the word ″design″ with kanji characters and has been passed back to Chinese. design″ is a translation of the word ″design″ from the Japanese word ″design″ from the Chinese word ″design″ and has been passed back to Chinese as a daily language.

But if we look at the development of design in the West, before the rise of modern design, design was not only equal to architecture, but also equal to art. Especially in the history of Western art and in the curriculum of the Royal College of Art Education, from the Renaissance onwards, there was a gradual formation of the professional skills of architecture, combined with the professional skills of painting and the professional skills of sculpture, which were collectively referred to as the art of form-making, and collectively referred to as design.

From this point of view, it is easier to understand the definition and explanation of "design is a form-making or creating activity that has aesthetic, usage and conceptual functions".

Generally speaking, there is a difference in the degree of aesthetic experience, use function, and commemorative function, and there is also a difference in the degree and image of the so-called aesthetic experience and use function. At the same time, the so-called aesthetic experience and the function of use are not only judged by the creator, but also by the producer and the consumer. The function of remembrance often varies greatly depending on the subject.

On the other hand, since the Industrial Revolution in the nineteenth century, purely handmade art (painting, sculpture) has been gradually distinguished from architectural design, poster design, or product design, in that the former is handmade, one at a time, while the latter is mechanized, allowing dozens, hundreds, or thousands of the same thing to be produced. The former is called pure art and handicraft, while the latter is called design. However, no matter how the distinction is made, whether it is pure art, handicraft, architecture, or design, all of them have to fulfill the conditions of "aesthetic experience, function of use, and function of remembrance".

Visual communication design is a design profession that uses words, symbols, and shapes to capture aesthetic beauty, to capture and express images, to express ideas and intentions, and to achieve communication and persuasion effects.

Perhaps we may have different views on the so-called "aesthetics", but it is indisputable that design should capture aesthetics, especially visual communication design.

Understanding the definitions and concepts of design will be the first step in understanding design, and will help us understand the scope of our responsibilities as a prospective graphic designer.

Section I: graphic design name and classification

The word "design" comes from the English "design", including a wide range of design scope and categories of buildings: industrial, environmental arts, decoration, display, clothing, graphic design, etc., and graphic design is now the name of the usual expression but it is very difficult, because the intersection between the disciplines is now wider and deeper, the traditional definition, for example, the current call "graphic design". Currently called "graphic design (graphis design) visual communication design, decorative design ......, which may have a lot to do with the characteristics of graphic design, because the design is ubiquitous, graphic design is ubiquitous, from the scope of the printing used to print and graphic design. From the function of "the visual through the person's own regulation to achieve a certain degree of behavior", called the visual communication, that is, the use of visual language to convey information and expression of views, and decorative design or decorative arts design is recognized as a very inaccurate name, with one-sidedness.

Now, in the case of understanding the scope and connotation of graphic design, let's take a look at the classification of graphic design, such as image system design, typeface design, book binding design, line book design, packaging design, poster / poster design ...... can be said that there are as many kinds of needs as there are kinds of design. In addition, commercial design and artistic design obviously exist.

Section 2: The Concept of Graphic Design

Design is purposeful planning, and graphic design is one of the forms that these plans will take, in graphic design you need to use visual elements to communicate your vision and plan, using words and graphics to communicate information to the audience, so that people through these visual elements to understand your vision and plan, which is what defines us as design. The bottom line of the survival of a visual work should be to see whether he has the energy to move others, and whether he smoothly conveys the information behind, in fact, she is more like the science of interpersonal relations, depending on * charm to conquer the object, does your design have the charm to catch people's hearts? Is it love at first sight or is it water under the bridge, do you need to be like a gentle gentleman or a rebel son who is not well groomed, or a scholar who is rigorous in his studies. In fact, the graphic designer is serving multiple roles, you need to know your enemy and know yourself, you need to investigate the likeness, you should become a member of the likeness, but not to throw yourself in the mix, boast, your design represents the customer's product, the customer needs your feelings to impress others, you are in fact "selling" feelings of the people, graphic design is a kind of close connection with a specific purpose. Graphic design is an art that is closely linked to a specific purpose.

Section III: Characteristics of graphic design

Design is a combination of science and technology and art, is the product of the commercial society, in the commercial society needs artistic design and creative ideals of balance, the need for objectivity and restraint, the need to borrow the author's mouth to speak for the client.

Design is different from art, because the design should be in line with the aesthetic and practical, for people to envision, people-oriented, design is a need and not just decorative, decorative.

Design has no concept of completion, design needs to strive for excellence, continuous improvement, need to challenge themselves and declare war on themselves. The key to design is discovery, only through in-depth feelings and experiences can be achieved, to impress others with the designer is a challenge. Design to move people, enough detail itself can move people, graphic creativity itself can move people, color taste can move people, material texture can move people, ...... the design of a variety of elements of organic artistic combination. Also, designers should understand the rigor of the attitude itself can cause more vibration of people's minds.

Chapter 2: The Road to Graphic Design

There may be many different paths to learning design, because it is the design of the diversified knowledge structure of the decision, no matter what you used to do, no matter how you used to be how, in the field of design after you enter the field of your previous experience will affect you, you will be faced with the challenge of elimination of the possibility of, just as, want to create greatness is never possible! It is the same as the subjective desire of people to achieve ......

Section 1: Are you sure you want to enter this field? --Designer's knowledge structure

Designing a diversified knowledge structure will certainly require designers to have diversified knowledge and information acquisition.

The first step: starting from the understanding of points, lines and surfaces, learning and mastering the fundamentals of plane composition, color composition, three-dimensional composition, perspective, etc.; we need to have objective visual experience, establish the basis for rational thinking, master the physiological laws of vision, and understand the concept of design elements.

The second step: you can draw sketches?1998 Australian Industrial Design Advisory Council survey results, design graduates should have the first of the 10 skills is: "should have excellent sketching and freehand drawing ability, as the designers should have a fast and unrestrained visual graphic expression ability, the art of drawing is the source of design, design sketches is the paper form of ideas, we have to have the visual experience to build a foundation of rational thinking, understand the concept of visual physiology. paper form of ideas, we have reason to believe that drawing is the foundation of graphic design, graphic design of design!"

Step 3: What are you missing? Lack of learning traditional courses such as pottery, printmaking, watercolor, oil painting, photography, calligraphy, Chinese painting, black and white painting and so on, there are too many, you'd better ask yourself! Anyway these courses will strengthen your hands-on design ability, expressive ability and aesthetic ability at different levels, they are the most crucial for you to understand what art is, and more importantly you discover your own personality, but this is also a long term process.

Step 4: "Can I start designing now"? Of course not, what are you going to design? Just as you are going to start playing the game, do you understand the rules of the game? But you don't have to worry, you have entered the profession itself, and it also means that you have just begun, you will be indomitable, no impatience, no complaints, pragmatic, practical attitude to step into this field. Let's take logo design as an example, what kind of background knowledge do we need to have, the significance of the logo, the origin of the logo, the characteristics of the logo, the design principles of the logo, the artistic rules of the logo, the expression of the logo, the composition of the logo's techniques, we need to understand why? Why Coca-Cola is popular all over the world; Why we desire to wear Lee brand jeans? As a designer, are you satisfied with the visual environment around us? Ask yourself, what is your design ideal?

Step 5: Can you recognize good and bad design, and do you know why? The previous step through the learning of design basics, unknowingly you have entered the design of the imitation stage, in order to move forward we must look back at the history, both from the theory of the book to learn from the predecessors and excellent designers. This stage is accompanied by a relatively long process, your design level may be very unstable, you are sometimes confused, sometimes happy, accompanied by a lot of practice and the design of the whole operation process gradually mastered, began to mature designers step forward.

You need to learn the rules and then break them.

Section 2: Can you become an outstanding designer?

1. Successful designers should have the following points: A. Strong and sensitive feeling ability B. Ability to invent and create C. Ability to appraise the aesthetics of the work D. Ability to express the design concept E. Possessing a comprehensive professional intelligence

Modern designers must have a broad cultural perspective, profound wisdom and rich knowledge; they must have a spirit of innovation knowledge, sensitivity, and a wealth of knowledge; they must have a spirit of innovation. Creative spirit knowledgeable, sensitive and able to solve problems, should consider the social reflection, social effects, and strive to design works for the benefit of society, can improve people's aesthetic ability, psychological pleasure and satisfaction, should summarize the contemporary characteristics of the times, reflecting the true aesthetic interests and aesthetic ideals. At the very least, you should understand that good designers have their "own" approach, clear image, logical point of view.

2, the designer must be confident, convinced of their own personal beliefs, experience, vision, taste. Not blindly follow, not alone, not proud, not floating. Facing with a rigorous attitude of governance, not for personality and personality, not for design and design. As a designer, there must be unique qualities and superior design skills, that is, no matter how complex the design subject, can be through a serious summary of experience, thinking, repeated refinement, to learn and digest the essence of the same type of excellent design, to achieve a new creation.

3, graphic design as a profession, designer ethics and the perfection of the designer's personality has a great relationship, often determines the level of a designer's design is the degree of perfection of the personality, the higher the degree of its ability to understand, grasp the ability to weigh, the ability to discriminate, the ability to coordinate, the ability to deal with matters ...... will help He crossed one obstacle after another in the design of life, so designers must focus on personal cultivation, the literati often say: "first repair its shape, after practicing its character".

4, the improvement of the design must be carried out in the continuous learning and practice, the designer's wide-ranging and focus is contradictory and unified, the former is the source of inspiration and expression, the latter is the attitude of work. A good design is not just a graphic creation, it is the result of neutralizing many intellectual labors. Dabbling in different fields and taking on different roles can help us keep a broad vision and let our design carry more information. The most crucial thing in design is the idea, and a good idea needs to be incubated by education and time. Design also needs to be open-minded, so that there is a broad source of information, touch is one of the important characteristics of learning graphic design, art is essentially **** common between the culture and wisdom of the constant replenishment is to become a design world of the evergreen treasure.

5, personalized design may be from the long cultural traditions and rich in the national cultural nature of the design ideas, ethnicity and originality and individuality is equally valuable, regional characteristics is also one of the designer's knowledge background. Future designers are no longer narrow nationalists, and the symbol of each nation is more reflected in the national spirit level, national and traditional will become a pattern or design elements, as designers need to take a serious view of national traditions and culture.

Graphic design is a subjective creative work, most graphic designers are through continuous self-education to do further training, to enhance the design ability. For example, they should pay more attention to the design techniques of various posters, literature, magazines, books, etc. and collect them, or browse the works of other designers on the Internet to stimulate their own design inspiration.

Graphic designers need to have a keen sense of aesthetics, but they also need to have a certain level of literacy. Therefore, it is important to read widely to increase your knowledge and sensitivity to the written word. In addition, most graphic designers will also use the Internet to set up groups to do the exchange of views.

Being a real graphic designer is not just about learning a few software programs. Creativity comes from inspiration, and inspiration comes from life. You need to experience life and be able to find inspiration in it, to learn to create.

Doing plane, first you need to know what is plane, such as the three major composition, composition foundation, these are the most basic things. In addition to sketching, color, photography, and so on ~ ~ ~ a lot of art-related or design-related, have to go to understand. In fact, to do a designer needs to learn a lot of many, the so-called live to learn old, at any time you can not say that they have a complete mastery of a field, like a painting you can never finish the painting.

There are a lot of good books out there, if you have an advertiser's bookstore on your side of the house, you can go and take a look at it. In addition to learning about some of the books on design, you should also look at advertising, marketing, copywriting, planning, etc., all of which will be helpful to you in your work.

Design you can look at such as "Digital Design", "IDN", a long time ago, "Art and Design", "Packaging and Design" and so on, in short, the book is not tired of more, can see how much to see how much, a very small place may be able to touch your inspiration. Oh. In addition, you can go online to download some excellent e-magazine, or go to some excellent design websites and some designers to see the BLOG. In short, the design of this thing, but also a little into a lot of process, more importantly, is also a continuous learning process.

Bless you, may you learn and progress, and become a good designer in the future!

The first question:

There are two main:

One, Adobe Graphic Designer Certificate

Cost is 840

American Adobe exam. This exam is authorized by the United States Adobe exam unit in China to organize. Through the examination can obtain the company issued by the Adobe (China) Certified Graphic Designer certificate. The examination cycle is once a month.

Two, October 15, 2005, the Chinese people *** and the State formally stipulated out of the three occupations reference professional qualification certificate: graphic designer (assistant designer), web designer (assistant designer), advertising planner (assistant planner).

Which: Adobe and Corel authorized training centers, to the market share of the world's first Adobe's graphic design software (Adobe Photoshop, Adobe Illustrator, Adobe PageMaker and Adobe Acrobat) and Corel's CorelDRAW as the core content, to ensure that every student can become an excellent computer graphic designer.

China Certified Graphic Designer certificate (Adobe China Certified Designer, referred to as ACCD) is the Adobe company for through the Adobe graphic design products and software certification exams issued by the combination of unified certificate. As an "Adobe China Certified Designer", will be awarded the official certification by Adobe. Adobe can enjoy the special treatment given by the company, authorized users in the promotional materials to use the ACCD title and Adobe certification logo, and in Adobe and Corel Web pages related to the publication of personal data and so on. As an Adobe-certified designer, you can use the Adobe project logo on promotional materials, show your colleagues, clients and bosses that Adobe is officially certified, and thus have more opportunities - employment, reuse, promotion - to demonstrate extraordinary talent.

Answer to the second question:

There are three types of software that should be mastered:

1 (6) Kagaku Clip Stabilized Think? Organs coreldraw or Illustrator

2, image photo processing software: Photoshop

3, a large number of text layout software: Pagemaker Founder layout

Graphic Designer

Executive Yuan, Council of Labor Affairs, Bureau of Vocational Training, Republic of China, Wednesday, August 31, 2005

Graphic The job of a graphic designer is to take visual elements such as text, photographs, or patterns and apply appropriate image processing and layout arrangements to create artwork and layouts on paper media.

The design service industry is a key service industry in China, and is currently included in the "Challenge 2008: National Development Priority Plan", one of the thirteen categories of the Cultural and Creative Industries Development Plan, in the hope of driving the output value of China's design service industry from NT$22 billion in 2002 to NT$34 billion in 2007, with the number of employees growing from the current 11,000 to 16,000 people.

In the design service industry, graphic design is the foundation of all design and the most widely used category in the design industry. A graphic designer is a person who utilizes the combination and arrangement of various visual elements to express his or her design concepts and images in a two-dimensional plane. Generally known as graphic designers, graphic designers are those who take visual elements such as text, photographs, or patterns and apply appropriate image processing and layout arrangements to express them in paper media such as newspapers, magazines, books, posters, flyers, and so on, that is, they carry out art design and layout arrangements in paper media.

■Working Environment

Graphic designers work in a static environment, so they spend most of their time in an office or studio, where their main work equipment is a computer.

The main work of graphic designers for the art design and layout of two categories, art design is mainly the integration of the limitations of the working conditions and creativity and create a new layout style (format) or composition, to convey the designer's subjective ideas; and layout is to create a layout style or composition based on the text will be placed on the page to achieve a certain number of pages or composition in order to complete the finished product. The layout is based on the creation of a layout style or composition, placing the text on the page to achieve a certain number of pages or composition to complete the finished product.

Art design and layout are similar in content and highly related, and more often than not they are performed by the same graphic designer. However, because it is generally recognized that art design is more creative than layout, once the work is subdivided, the salary for art design is higher than that of the layout part of the job, and most novices will start with the learning of layout before advancing to the art design part of the job. The first thing you need to do is to learn how to do the layout and layout.

■Time treatment

Graphic designers generally vary according to the nature of their work units, working hours and treatment:

Newspaper graphic designers:

Graphic designers working at newspapers generally have fixed working hours, with daily newspaper graphic designers working from about 11:00 p.m. to 11:00 p.m., and the evening newspaper working in the morning to the afternoon. Graphic designers must be in the two to two hours after the deadline, and the editor to quickly arrange their own responsible layout, so the pressure of the work time is concentrated, the rhythm is tight, generally need to have quite a lot of experience in order to closely match the requirements of the printing time, and is not suitable for new entrants to the industry fresh people.

Newspapers are mostly hiring graphic designers with some experience, generally earning about $30,000 to $40,000 a month, and about $50,000 to $60,000 a month for senior ones, but in recent years, because newspapers are increasingly focusing on visual richness in layout, even the salaries of graphic designers in charge of some newspapers can be as high as more than 100,000 yuan.

Magazine or publishing house graphic designer:

Magazine and publishing du graphic designer work nature is very similar. Because it is a fixed period, rather than the daily publication of the way, the pressure of work is less like the newspaper, but also most of the team work way of work, in order to spread the deadline, before publication of the centralized editing pressure. More and more magazines and publishers are outsourcing some of their non-timely pages or specific book layouts to outside studios in order to save on personnel costs.

Graphic designers at magazines and publishing houses have fixed working hours, except for the possibility of staying up all night before a publication. Because they have to follow a fixed layout style, they sometimes use new people to do the layout in order to reduce costs, in addition to the designers who do the artwork or cover design. The salaries of graphic designers for magazines and publishing houses are slightly lower than those of newspaper publishers, generally ranging from 20,000 to 40,000 dollars per month.

Graphic designers in advertising or design firms:

Graphic designers in advertising or design firms mostly work on advertisements, posters, or flyers, and quite a bit on book layout. The working hours are fixed, but staying up all night before handing in the finished product is unavoidable. Generally speaking, the executive advertising or poster designers are more experienced and creative art designers, and their salaries are also higher, about 50,000 to 60,000 yuan.

Self-established studio:

Because graphic designer is a very personal style expression of creative work, many graphic designers in the accumulation of a certain amount of experience, they will leave the organization, set up a personal studio to take cases. In addition, in order to meet the current market demand for customization, more and more advertising, publishing or design companies are contracting graphic designers with different design styles to work on their projects. It's best to have a stable clientele and a steady stream of cases in order to maintain a certain level of income.

■Qualifications

Graphic designers are mostly graduates of advertising design, graphic design, applied art, visual communication, industrial design, commercial design and other related design disciplines.

In the past

, most of the design department freshmen into the design work is mostly used in the apprenticeship system, with senior seniors from the most basic assistant as the beginning, slowly learn, feel, a study for several years.

These days, the relevant design departments are now teaching theory and practice, and freshmen have a little practical experience in the school,

They will be able to get started faster when they are looking for a job in the future, so the apprenticeship system for graphic design is no longer prevalent.

The most important thing for a graphic designer is to have a keen sense of aesthetics, so even if you don't have a design-related academic background, as long as you have an interest, you can still take part in government or community-based graphic design training courses, and improve your skills in computer design, image processing, layout and other related software technology, or the chance to enter the industry.

■Education and training

Graphic design work is a subjective determination of strong creative work, most graphic designers are through continuous self-education to do further training to improve design capabilities. For example, we should pay more attention to the design techniques of various posters, literature, magazines and books and collect them, or browse the works of other designers on the Internet to stimulate our own design inspiration.

Graphic designers need to have a keen sense of aesthetics, but they also need to have a certain level of literacy. Therefore, it is important to read widely to increase your knowledge and sensitivity to the written word. In addition, most graphic designers will also use the network of design groups to do the exchange of views. In recent years, because the government has been actively promoting the design service industry, it has also assisted some designers' associations in organizing activities such as domestic and international observation, exchange seminars, and advanced courses, all of which can be participated in to enhance one's own work skills and expand the channels of communication within the circle.

■Outlook

The design service industry is a key service industry for development in China, and is currently included in the National Development Priority Program. The government has also formulated the "Design Service Industry Development Program and Action Plan," and put forward the main axes of the "Promotion of Taiwan Style Design," in the hope of assisting the domestic industry to utilize design in the development of branding, and to promote the export of design services, to expand the demand of the market and to promote Taiwan's rich and diversified cultural characteristics. It is hoped that this will assist domestic industries in developing brands by utilizing design, promote the export of design services, expand market demand, and promote Taiwan's rich and diverse cultural characteristics. It seems that the future of the design service industry is good, but in fact, graphic designers are facing greater market development pressure than other design industries.

In recent years, because of the proximity of information technology design, making it easy for the general public to design their own computer software, graphic designers are faced with the problem of cut-price competition, and profit margins have shrunk considerably. Therefore, in addition to striving to improve their creative design capabilities, they need to spend time to manage customer relationships and provide better service in order to maintain their competitive advantage.

The real rise of modern graphic design in China began in the 1980s, accompanied by the establishment and refinement of the discipline of art and design. And the design boom of using modern graphic design concepts and methods to tap into the Chinese cultural genes carried by Chinese characters began in the last decade or so. With the maturity and development of Chinese graphic design, Chinese graphic designers have turned more attention to the excavation of traditional Chinese culture. Learners and researchers of Chinese graphic design have been consciously or unconsciously (consciously or unconsciously) absorbing the nourishment of Chinese characters and their various art forms, and have achieved some results.

Japanese contemporary graphic design can be said to be earlier than ours in the in-depth study and utilization of Chinese characters and Chinese calligraphy, but Japanese designers mainly look for usable graphic design elements from the point of view of the formal beauty of Chinese characters and calligraphy. We can see a large number of works that use kanji or kana as the shape, and add modern graphic composition concepts with the expression of Chinese calligraphy. We can feel the charm of Chinese culture and the unique influence of Chinese characters on the world of graphic design. Contemporary Chinese designers try to express Chinese graphic art represented by Chinese characters and Chinese calligraphy from different perspectives on the basis of Chinese traditional culture, and utilize Chinese characters and Chinese calligraphy as graphic design elements to express concepts. Compared with foreign designers, Chinese designers seem to be more willing to explore some design elements and inspirations from the deeper meanings of Chinese culture embedded in Chinese characters to express pure local cultural characteristics.

Chinese graphic designers who have grown up in the culture of Chinese characters have grasped the "advantageous genes of design wisdom and ability" of the Chinese people, and they understand Chinese culture to a degree that foreign designers do not. Chinese characters, which are not detached from the "images" and "shapes" of all things in the world, and which express the simplicity and generalization of the images of things, provide a tense space for creativity and the creation of shapes, and it is precisely by grasping this characteristic of Chinese characters that Chinese designers have used Chinese characters as a medium of theme or language in their graphic designs. Chinese designers have grasped this characteristic of Chinese characters and brought them to an unprecedented level as a theme or medium of language in their graphic design works. We can feel the influence of Chinese characters in the world culture from the logo of the 2008 Olympic Games.

From modern Chinese graphic visual communication education, we can also see that training courses centered around Chinese characters are getting more and more attention, such as Chinese character font design, graphic creative variations of Chinese characters and so on. However, while researching on modeling, we should also pay enough attention to the culture of Chinese characters.

Chinese characters are only a form of design image, and it is difficult to express the attitude, emotion and other inner experience in a "perfect" way. In graphic design, it is only a language and a means, and what is really valuable is the gene of "Chinese people's ability to creatively generalize and express things in two-dimensional space" that it carries. The study of the relationship between Chinese characters and graphic design is to unravel this cultural gene that we carry, which is the wisdom and power of design that is always in the deepest part of our emotions and thoughts. This wisdom and power has never stopped influencing and helping us through Chinese characters and other art forms of Chinese characters from the occurrence of Chinese characters to the present. Focusing on the creativity and form-making ability of prehistoric Chinese people in two-dimensional space, as well as the "visual communication activities in two-dimensional space" of ancient Chinese people, is a necessary means for the development of Chinese graphic design.

As Chinese people, we still have a lot to do for Chinese characters and Chinese graphic design. It is the ideal and responsibility of Chinese designers to integrate Chinese characters and Chinese graphic art, which carry and embody the Chinese people's "creativity" and "shape-making" thinking, into the language of contemporary graphic design, so as to produce a brand-new creativity, and to show the everlasting charm of China's civilization in the field of graphic design.